In this assignment I am going to explain how Waitrose uses marketing research for its marketing planning. I will look at the following information for marketing planning: Marketing planning process model‚ SWOT and PESTLE analysis and SMART objectives. Marketing Planning Process Marketing planning process involves both the development of objectives and specifications for how they will be accomplished. There are five basic steps in this process. PESTLE Analysis Political factors: Political
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Unit 11- Safeguarding Adults and promoting independence P4- Outline key legislations and regulations which govern safeguarding adults work P5- Outline working strategies and procedures used in health and social care to reduce the risk of abuse Legislations and regulations are essential to have and follow in the working environment‚ it ensures safe practice for the workers and safety‚ protection and stability to people that are in their care. Legislations The Safeguarding Vulnerable Groups
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Explain how pressure groups have recently attempted to influence policy-making decisions in relation to social inequalities A pressure group can be defined as an organisation that does not stand for election‚ but instead aim to influence the Government and public policy‚ usually on one specific issue or a variety of issues linked to a topic. They are often formed with the purpose of campaigning for the reduction of social inequalities. For example‚ “The Fawcett Society” and “Save Lewisham Hospital”
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world companies fully understand the value of equality and diversity in driving them forward. Equality of opportunities helps in creation of a fair work place where everyone can take part and has the opportunity to achieve their full potential‚ while diversity is realizing and valuing all differences in wider aspect. It is accepted that no company can reach it’s highest performance without realizing importance of equality of opportunities and diversity. University of Salford Manchester is a well-known
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Explore the impact of social media on the ways in which organisations promote their products and services and exploring the ways organisations can use social media. There are many ways to interact with customers and promote products/services using social media as it becomes more and more popular with the public across the world. Using social media for marketing can help small organisations gather more customers from a wider spectrum. Many customers already interact with other company’s using social
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P4-Outline key legalisations and regulations which govern safeguarding P5- Outline working strategies and procedures used in health and social care to reduce the risk of abuse The Safeguarding Vulnerable Groups Act 2006 states that all those who carry out or apply for positions to carry out regulated activity (whether as paid or voluntary work) under this legislation must be checked through the Disclosure and Barring Service
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Opportunity to pool customer experiences This is where customers are able to write about their experience that they have recently had. This is usually either when they have stayed at a hotel or visited an attraction‚ or a restaurant. Customers are able to rate their experience and leave information on what they enjoyed and what they didn’t enjoy online. An example of this is Trip Advisor where customers can rate their experiences about different hotels all across the world. This benefits potential
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Beginning completed- Television: Out of all promotional media‚ Tv advertising is considered to have the most impact on viewers but the internet is fast approaching. The main reason advertising is so effective is because of the size of the audience that it reaches. Nearly every household in the UK has a television. TV has become part of our everyday lifestyle. Everyone in the UK watches at least two hours of television per day‚ due to all this television watching commercials are
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Services Unit 3 Champion equality‚ diversity and inclusion Assessment Learning outcomes 2 and 4 require assessment in the workplace Assessment methodology Work place assessment - assessment criteria 2.1 ‚ 2.2‚ 2.3‚ 2.4‚ 4.4 Work product/documents – assessment criteria 2.1‚2.2‚ 2.3‚ 2.4‚ 3.3‚ 4.4 Planning for professional discussion 1. Understand diversity‚ equality and inclusion in own area of responsibility • Models of practice that underpin equality‚ diversity and inclusion
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Voor deze opdracht heb ik gewerkt met de volgende organisaties: Greenpeace en Starbucks deze bedrijven zijn goed gekeurd door meneer Kerstholt via de email op 1 Oktober 2014 Task 2 P3 Describe how two businesses are organize. Identify the activities of the functional areas ‚ and describe the relations between them. The first organization I chose is Starbucks Coffee Company. About Starbucks It’s an American global coffee company and coffeehouse chain
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