Salience Dimension: Brand Recall Saliency happens when you are memorable. This implies that a brand needs to be registered in the minds of the consumers. In a commodity market‚ like that of the Plywood‚ which does not seem that exciting to the customers‚ CPIL has worked towards establishing brand recall quite successfully. Its association with Bollywood since 2009‚ has help it to establish its brand and set standards for its products. In 2009‚ CPIL promoted its brand through Shah Rukh Khan‚ with
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Trust is the reliance of strength‚ surety of a person. I trust my mother and I tell her everything that happens to me‚ either good or bad she will always help me and tell me the right thing to do. Some people find it difficult to trust someone while others could trust people fast. Without trust there is no friendship‚ and if the is no friendship‚ there is no love. For me‚ I have a difficult time trusting someone‚ it takes me so long to tell if that person will not betray me. The play "Othello"
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Reliability and Trust in Mobile Ad-hoc NETworks (MANET) are considerable due to their applicability in different situations such as military‚ emergency applications or health care applications. Indeed‚ due to absence of a fixed infrastructure and a central controller‚ providing trust and reliability still is challenge in these networks. Since energy is limited and distributed in MANETs‚ trust and reliability providing (is different from wired systems and it must be reasonable and compatible with
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2.1 Summary of Sheffield Theatres Trust case This case tells us the history of two theatres‚ namely the Crucible and the Lyceum theatre‚ from the year 1971 till 2001. The problems that occurred during development and also change of the environment will be discussed. There will be a focus on the funding part and the interests of the stakeholders‚ which can be related to formulating a suitable strategy for the Sheffield Theatres Trust. The Sheffield Theatres Trust is a combination of two theatres
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Brand Equity for Global Brands: A Multinational Approach Eda Atilgan Serkan Akinci Safak Aksoy Erdener Kaynak ABSTRACT. Focusing on the dimensions and measurement‚ this study is based on the concept of brand equity for global brands with empirical evidence from three economically and culturally dissimilar countries—USA‚ Turkey‚ and Russia. The brand equity for global brands can be measured under four basic dimensions: perceived quality‚ brand loyalty‚ brand associations‚ and brand trust. Emergence
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COOLIDGE BANK AND TRUST COMPANY The Coolidge Bank and Trust Company received its charter from the Commonwealth of Massachusetts in July 1960‚ was founded by a group of merchants and businessmen who were dissatisfied with the quality of service provided by the local bank in Watertown. The leader of the group‚ Mr. Milton Adess having no banking background focused on retail and introduced some new innovations as no-service-charge during 1964. They went ahead with dropping their $100 minimum balance
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metrics for Essex property trust writer Da Qiu Contents 1. Introduction 2 1.1 Objectives 2 1.2 Scope 2 1.3 Methodology 2 1.4 Limitations 2 2. Real estate investment trust (REIT) Industry and company’s historical background 3 3. Conceptual framework 4 4. Marketing metrics 6 4.1 Earnings before Interest‚ Taxes‚ Depreciation and Amortization (EBITDA) 6 4.2 Profitability metrics 7 4.3 Asset efficiency analysis 9 4.4 Return on equity 10 4.5 Year-on-year
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that the very heart of a not for profit organization‚ a corporation who‚ by design‚ has chosen to serve the public would be centered in trust. According to David O. Renz & Associates‚ the authors of our textbook state: “trust is the essential lifeblood of the nonprofit sector – trust that nonprofits will fulfill this implicit social contract. To ensure that this trust is sustained‚ I argue‚ five core values must permeate these organizations‚ shaping their ethics. These values are integrity‚ openness
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a. Do you think the US government was right in proceeding with the anti-trust case against Microsoft? Explain. What are the disadvantages to customers when one company dominates an industry? Why should competition be encouraged? The settlement focused on Microsoft’s selling practices with computer manufacturers. Until now‚ Microsoft would sell MS-DOS and Microsoft’s other operating systems to original equipment manufacturers (OEM’s) at a 60% discount if that OEM agreed to pay a royalty to Microsoft
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Equity in Access My mother was determined that all her children graduate high school so we often moved to various counties in the St. Louis area because she knew a high-quality education was based on zip code. In my junior year I was in the sixth high school that my siblings and I attended. This school was unlike the others. Although it is hard to believe‚ we were surrounded by middle and upper class families that looked like us. I walked into the corridor of this brand-new school and the brightness
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