Information Management and Business Review Vol. 4‚ No. 4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart
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Common law and equity: the reasons behind the creation of equity. What is it and how is it different from common law? What is the present relationship between common law and equity? Methodology In order to provide a broader image of the principles applied by equity and the common law‚ secondary research was carried out. The process involved both gathering information from the internet websites and Business Law textbooks. Findings The development of English
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The law of “Stand Your Ground” deals with a self-defense law which is for giving the individual rights for making use of deadly force which are for defending themselves without any kind of requirement of evading or retreating from any dangerous situation. Stand Your Ground is a law which places non obligation at all on the potential victims of any crime for retreating and calling the law enforcement personnel. This research is going to deal with the particular law of “Stand Your Ground law”; this
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amount. Solutions GM had a choice between different long-‐term financing measures listed below. Debt: Debt is usually less expensive than equity funding‚ because the debt issuing bank has the right to seize the assets of the company in a case of bankruptcy. However‚ for GM this was
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I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller WORKING W O R K I N PAPER G • REPORT P A NO. P E 01-107 R • 2001 S E R I E S M A R K E T I N G S C I E N C E I N S T I T U T E Building Customer-Based Brand Equity: A Blueprint for Creating Strong Brands Kevin Lane Keller
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NAME OF THE COMPANY: Goldman Sachs ABOUT THE COMPANY: The Goldman Sachs Group‚ Inc. (NYSE: GS) is an American multinational investment banking firm that engages in global investment banking‚ securities‚ investment management‚ and other financial services primarily with institutional clients. Goldman Sachs was founded in 1869 and is headquartered at 200 West Street in the Lower Manhattan area of New York City. SUBSIDARY COMPANIES LIST: Name | | State or | | | Jurisdiction of | | |
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SWOT analysis details Strengths Strong market position in the Philippines banking market Metrobank is one of the three largest banks in the Philippines. Metrobank currently spans a consolidated network of over 1‚400 ATMs nationwide; over 760 domestic branches; and 38 foreign branches‚ subsidiaries‚ and representative offices. The bank’s customer base covers a cross section of the top Philippine corporate market‚ but has always been particularly strong in the middle market corporate sector of the
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Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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FOUNDATION IN LAW – 2013 English Legal System Assignment Yong Suan Kai Question 1 (a) Briefly explain the history of the English common law prior to the Norman Conquest in 1066. (5 marks) (b) State the developments of the common law after Norman Conquest in 1066. (6 marks) (c) Explain the drawbacks of the common law system in England and Wales. (7 marks) (d) What are the effective developments that have taken place to overcome the problems faced by the common law system
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THE IMPACT OF REWARD MANAGEMENT STRATEGIES ON EMPLOYEE PERFORMANCE AT NATIONS TRUST BANK CREDIT DEPARTMENT Research Proposal By K.S.M. Perera Registration No: TPQ 39 / – 25 – 47 PROFESSIONAL QUALIFICATION IN HUMAN RESOURCES MANAGEMENT INSTITUTE OF PERSONNEL MANAGEMENT SRI LANKA IPM BUSINESS SCHOOL COLOMBO‚ SRI LANKA Background of the study Human resource management is a combination of theories and practices. Many strategies and concepts have been generated in various periods
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