DOVE Brand Equity A key part of DOVE’s success and where it differentiated itself from other personal care brands‚ increasing its brand equity‚ is the use of a different marketing approach when introducing the campaign for real beauty in 2004. This campaign gave women a feeling of identification and association with the brand and the products without even having tried them. Women could identify with the images they were seeing in the DOVE advertising campaigns which resulted in them being willing
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Downloaded From: http://www.sscportal.in (Solved Paper) :– 26-06-2011 SOLVED PAPER SSC COMBINED GRADUATE LEVEL EXAM Held on:– 26-06-2011 (First Sitting) PART A GENERAL INTELLIGENCE & REASONING Directions: In questions no. 1 to 9‚ select the related letters / words / numbers from the given alternatives. 1. 6 : 64 : 11 : ? (1) 144 (2) 169 (3) 121 (4) 124 2. 123 : 4 : : 726 : ? (1) 23 (2) 26 (3) 14 (4) 12 3. Fish : Scale : : Bear : ? (1) Feathers (2) Leaves (3) Fur (4) Skin 4. Writer : Pen
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creating brand equity Creating brand equity Marketers build brand quality by creating the right brand knowledge structures with the right consumers. Building brand equity 3 sets of brand equity drivers. -Initial choices for the brand elements or identities making up the brand (brand names‚ URLs‚ logos‚ symbols‚ -product and service and all accompanying marketing activities and supporting marketing programs – way brand is integrated into supporting marketing program -associations indirectly
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Capital budgeting Making decisions having significant future benefits or costs for various entities and their stakeholders. Capital budgeting is the backbone of financial economics. Related topics in financial economics include: the time value of money‚ the meaning of net-present value‚ accounting concepts consistent with present-value calculations‚ discount rates‚ and option valuation techniques. In the public sector‚ the term is often exclusively associated with infrastructure investments
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CAPITAL GAINS According to income tax act 1961 ‘capital gains’ is the fourth head of income. Any profit or gains arising from the transfer of capital assets during the P.Y. shall be chargeable to income tax under the head capital gains and shall be deemed to be the income of P.Y. in which the transfer took place. Thus from a plain reading – Profits or gains earned on the sale of capital assets by an assessee during the P.Y. is called as capital gains. Meaning of Capital Asset: Capital asset means
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Internal and External Equity Comparison Vaughn V. Van Over HRM/324 June 29‚ 2015 Professor Rebekah Benson Times change and as a result businesses have to change. Today ’s businesses face a very competitive globalized economy. For any organization to be successful in that market they have to take a substantial stand toward equity. Equity can affect an organization ’s ability to attract new employees‚ motivate current employees‚ and retain the best employees. All companies regardless of
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Adams’ Equity Theory Balancing Employee Inputs and Outputs -------------------------------------------------------------------------------- If you pay "peanuts"‚ you may get "monkeys". © iStockphoto/RedBarnStudio Adams’ Equity Theory calls for a fair balance to be struck between an employee’s inputs (hard work‚ skill level‚ tolerance‚ enthusiasm‚ and so on) and an employee’s outputs (salary‚ benefits‚ intangibles such as recognition‚and so on). According to the theory‚ finding this
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criminals getting away with their crimes and into a high level of injustice caused by the subjective approach of different courts。 In my opinion an intermediary position between both solutions is the perfect way to establish and ensure justice and equity. There have to be fixed punishment for all crimes. However‚ criminal laws have to provide for a minimum and maximum for the punishment and the laws also have to foresee certain cases of exemptions. An example for setting minimum and maximum penalties
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Chapter 6 Capital investment:regardless of whether they involve a tangible or intangiable asset. The incestment creates wealth if the discounted value of the future cash flow exceeds the up front cost. The problem is what to discount- stick to these rules: 1. Only cash flow is relevant. Net present value depends on future cash flows it’s the difference between cash received and cash paid out. Cash should be recorded only when they occur and not when work is undertaken or a liability is incurred
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1. A PROJECT ON CAPITAL MARKET MASTER OF BUSINESS ADMINISTRATION A STUDY ON Capital Markets A Mini Project Report submitted to DEPARTMENT OF MANAGEMENT STUDIES SRI VAISHNAVI COLLEGE OF ENGINEERING Approved by AICTE‚ New Delhi & Affiliated to JNTU‚ KAKINADA Singupuram- Vill & Post‚ Srikakulam (Rural) - Mandal Srikakulam Submitted By Under the guidance of Mr. B. UPENDRA RAO M.B.A (Ph.D) Asst.professor‚ Head Dept. of Management Studies
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