Raising Equity Capital When a private company decides to raise outside equity capital to fund there firm‚ they can turn several potential sources‚ these include Angel Investors‚ venture capital firms‚ institutional investors and corporate investors. Angel investors are individual investors who buy equity in small private firms (often friends of relatives) and are usually the first round of outside financing typically receiving a sizeable equity share. Venture Capital Firm (VCF) is a limited partnership
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INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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Project Title:- A study on measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible
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The Equity Theory of Motivation What is it? It is the theory that goes forward and tries to explain the relational satisfaction in terms of understanding of the fair distribution of the resources with the various interpersonal skills. Also known as the justice theories‚ the theory was found by John Stacey Adams‚ who maintained his pool of thought where employees who were searching for the maintenance of equity between two inputs that bring the jobs and the regular results that they will be
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The fact that brands are a part of the company equity is now a universal concept‚ however what this awareness implies has not yet been fully analyzed. As is often the case‚ phrases such as ‘brands are our equity’ become company leitmotivs. The truth is that‚ when taken at its word‚ this brand equity awareness has actually revolutionized operational marketing. The most salient aspects of this development are described below. ____________________________________________________________ __________________
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Questionnaire Dear Respondent‚ we student of Tolani institute of Management Studies‚ Adipur request your valuable response to this questionnaire. This response will provide the basis for us to evaluate Brand Equity of mobile handset companies. Please note that the information provided by you will not be disclosed to anybody and is only meant for study purpose as a part of Marketing Research Project. 1. Which mobile phone brand are you using right now? (Select Only One) a. Apple
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PRIVATE EQUITY – A VIABLE ALTERNATIVE SOURCE OF FUNDING FOR GHANAIAN SMEs By Joseph Ciici Arthur Ghana’s workforce is predominantly employed by the informal sector. This sector of our economy is largely made up of Small and Medium scale Enterprises (SMEs) and sole proprietorships (“one man business”). This is confirmed by available data from the Registrar General which indicates that 90% of companies registered in Ghana are SMEs. Over time‚ this target group has been identified as the catalyst for
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Fusion or no fusion of equity and the common law at a substantive level Since the administrative fusion of the Common Law and Equity Courts after the 1873 and 1875 Acts‚ there has been a lot of controversy over whether to fuse both equity and common law. There are valid arguments both for and against fusion. Those arguing for the fusion of Equity and Common Law at a substantive level often comment on the inconsistency created by equity’s intervention in law. ‘There would sometimes be arbitrary
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to prepare a 300 word paper on what your vision of work in the future and what skills you will need to succeed in the workplace. Questions to address in the paper: What is the role of technology? Is the role different than of your view of today’s technology role? How does uncertainty impact your ability to plan for the future work? Visions of the future are latent with personal bias of experience. You understanding of the future will be unique and very different from your classmate’s. Watch
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THE EXTREME FUTURE: The Top Trends That Will Reshape the World for the Next 5‚ 10‚ and 20 Years by James Canton‚ Ph.D. “Canton’s background in future-planning consultancy began when he studied under Alvin Toffler in the 1970s-and it shows in this big-picture take on the world of tomorrow…” —Publishers Weekly The Midwest is beach front property‚ the workforce is largely dominated by women‚ and genetic engineering gives rescue workers gills to better save lives according to James Canton
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