Strategy for sustaining momentum for Tata Ace Brief Background of Ace y India ’s first mini truck y Launched in May 2005 y Tag line Small is Big y Answer to the marketing myopia of three wheelers Idea behind launching Tata Ace Market Situation y y y Govt plans of road expansion. High GDP growth rate positively correlated with truck penetration. High probability of increased demand in LCV segment. Company Situation y y Tata product portfolio lacked greater than 45
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developing countries‚ are very limited. As globalization continues to pose challenges to the businesses in emerging nations‚ the concept of CSR has gained importance in Indian firms. Our study aims to point out these gaps and discuss the approach of TATA (Indian Firm) towards CSR and the motives‚ obstacles and measures in implementing CSR practices in Indian emerging market. CSR relates to the social responsibilities that corporates have towards the society and its people to benefit. CSR is a
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TATA NANO (B) Problem Analysis Bottom –line Goal: In 2010 they sale 9‚000 vehicles per month before the drop off. To recover and increase sales to 150‚000 cars per year ( 60% of the capacity of the plant – 250‚000 cars). Intermediate goal: To recover the reputation of the car of a low cost‚ good quality‚ safe and resistance to performance in Indian roads. Impediment: Car price: The price increase because of the problems with the fires that required increase the security features as
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History of Tata Nano After having successfully launched the low cost Tata Ace truck in 2005‚ Tata Motors began development of an affordable car that would appeal to the many Indians who drive motorcycles.[4] The purchase price of this no frills auto was brought down by dispensing with most nonessential features‚ reducing the amount of steel used in its construction‚ and relying on low cost Indian labor. The introduction of the Nano received much media attention due to its low price. The Tata Nano is
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TATA MOTORS CASE Tata Motors in Singhur case talks about the controversy related to Land acquisition by Chief Minister Buddhadeb Bhattacharya for proposed Nano factory in West Bengal. The reason for choosing West Bengal as the location was that it was believed as the most investor friendly state with faith in investment climate and government of Bengal. However‚ soon after the announcement of the Nano Project‚ the protest led by opposition leader Mamta Banerjee began as it was viewed as forcible
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Strategist: Sir Ratan Tata When Ratan Tata became Group Chairman in 1991 he ushered an era of change. According to him “A company or business that remains static will die. A company that constantly changes and accepts that there are better ways to do things than they are done today is a company that will survive in the global market that we face.” He is admired not only for managing the Tata Empire but creating history by making Tata group an MNC by acquiring steel companies like Chorus
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likely to be creative and innovative and come up with breakthroughs that allow a company to grow and change positively with time and changing market conditions. The objectives of the paper are: - i) to measure the level of employee satisfaction at Tata Steel‚ ii) to see the effect of the measures being taken to enhance employee satisfaction and employee growth in the organization. In the study‚ the dimensions across which it was measured were – Superior-Subordinate relationship‚ Role‚ Culture
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CHAPTER 1: INTRODUCTION About Tata Croma Figure 1.1: Croma TATA Croma is the nation ’s first large format specialist retail chain for consumer electronics and durables with successful expansion into Croma Zip stores‚ Croma Kiosks and latest online vertical. Croma has been launched by Infiniti Retail Limited‚ a 100% subsidiary of Tata Sons. It efficiently and successfully runs Croma ’s retail operations in India. Tata Croma offer customers over 6000 products across eight categories in a
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optical conductors that are five times the speed of existing microchip based companies. The Tata simulator exercise is an aid to decide which industry structure Quasar should use to increase profits‚ create competitive advantage and explores implications of each on business ventures. Market Scenario According to Grant (1991)‚ a corporation’s capacity to gross profits in excess of the sum of debt and equity is dependent upon two aspects: having competitive advantage over competitors and the rate
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Earning yield is a great financial ratio which can be used very effectively to evaluate a stock. The process of calculating this ratio is very simple‚ first calculate the ‘Earning per share (EPS) and then divide EPS with current market price of stock. The value you will obtain is in percentage. The reported net profit (PAT) as declared by the company in last 12 months of operation can be taken as earning. Number of shares outstanding in the market is also declared by companies in their financial
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