company has not adequately invested in developing tools to conduct market surveys; to develop effective marketing strategies‚ appropriate marketing programs and proper marketing communication to build its brand equity. 1. Costumer-based brand equity Keller (2003) defined customer-based brand equity as “the differential effect that brand knowledge has on customer response to the marketing of that brand”. When customers respond more positively to a product/service and the way it is marketed when its brand
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creating brand equity Creating brand equity Marketers build brand quality by creating the right brand knowledge structures with the right consumers. Building brand equity 3 sets of brand equity drivers. -Initial choices for the brand elements or identities making up the brand (brand names‚ URLs‚ logos‚ symbols‚ -product and service and all accompanying marketing activities and supporting marketing programs – way brand is integrated into supporting marketing program -associations indirectly
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1. Introduction 1. Equity and Trusts * Equity is a particular body of law‚ consisting of rights and remedies‚ which evolved historically through the Courts of Chancery to mitigate the severity of the common law. * The trust has been characterised as the greatest and most distinctive achievement in equity although an exact definition of the trust has proven difficult. * Equity would recognise and enforce rights and duties that were not known to the common law. * E.g. the common
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The scheme of stylistic analysis 1. Speak of the author in brief: • the facts of his biography relevant for his creative activities; • the epoch (historical and social background); • the literary trend he belongs to; • the main literary pieces (works). 2. Give a summary of the extract (or the story) under consideration (the gist; the content of a story in a nutshell). 3. State the problem tackled by the author. 4. Formulate the main idea conveyed by the author
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While the considerable number of mainland visitors from the Individual Visit Scheme still remains controversial‚ the government has decided to open the city’s door even wider. From next month‚ there will be an additional of 4.1 million non-permanent Shenzhen residents that can make multiple visits to Hong Kong due to the change in permit rules. In addition‚ non-local residents of another five places can make single visit to Hong Kong without being required to make application from their hometown
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Justification of Scheme of Work A scheme of work is the overall programme of study. It may last for example‚ one week‚ ten weeks‚ or two years. It is merely a breakdown of the whole programme into smaller chunks based on your frequency of your meetings with learners. (Wilson Practical Teaching 2008 p68) The selection and sequencing of topics reflect on the 6218 curriculum set by the awarding body‚ the curriculum is a Basic Construction Skills course built around various practical tasks for which
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BUFFER STOCK SCHEMES The prices of agricultural products such as wheat‚ cotton‚ cocoa‚ tea and coffee tend to fluctuate more than prices of manufactured products and services. This is largely due to the volatility in the market supply of agricultural products coupled with the fact that demand and supply are price inelastic. Products with unstable conditions of supply and demand will experience price fluctuations. Agricultural (farm) prices tend to be volatile because: Supply changes because
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A Project Report On “Technical Research on Stocks” Submitted By: HARSHAL HOLKAR MMS (FINANCE) ROLL NO -17 2011-2013 Under the guidance of PROF.ABHAY NAGALE A PROJECT SUBMITTED IN PART COMPLETION OF MMS COURSE WITH Chetana’s R.K. Institute of Management and Research Bandra (E)‚ Mumbai – 400051 July‚2012 DECLARATION This is to declare that the study presented by me to Chetana’s R.K.Institute of management and Research‚ in part completion of the MMS under the title “Technical
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Justification for scheme of work 0805064 Angie Newton Planning as a whole is an essential aspect of teaching and is even more effective when it’s a process that is collaborative with your colleagues and pupils‚ therefore enhancing the effectiveness of your teaching (DCFS‚ 2011‚ Mawer‚ 1995). Schemes of work are a long term planning solution‚ which identify the learning opportunities across a whole school year (Gower‚ 2004). The framework is broad‚ so to go alongside the scheme of work‚ units of
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(seminar---------------10) 21 Class preparation (seminar--------------11) 23 Class preparation (seminar--1) 1 Why and how did the law of equity develop? 2 Why did the conflict between common law and equity arise and how was it resolved? 3 Explain the following maxims by reference to case law: He who comes to equity must come with clean hands Where the equities are equal‚ the first in time prevails Equity deems as done that which ouight to be done 4 Identify the equitable maxims involved in the following: Bill and Ben
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