10.2 What are the common ways of estimating the capitalization rate? Answer: Capitalization rates may be estimated by using the Capital Asset Pricing Model‚ cost of capital‚ price-to-earnings ratios‚ accounting based returns such as the return on equity‚ and the build-up method. 10.3 What is the marketability discount and what are common ways of estimating this discount? Answer: The risk associated with an illiquid market for the specific stock is often referred to as the marketability or liquidity
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References: Aaker‚ D.A. (1991)‚ Managing Brand Equity‚ New York: The Free Press. Aaker‚ D.A. and Biel‚ A.L. (1993)‚ Brand Equity & Advertising‚ Hillsdle: Lawrence Erlbaum Associates. Fourner‚ S. and Yao‚ J.‚ 1977. Reviving brand loyalty: a reconceptaulization within the framework of consumer brand relationships. International Journal of
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Burroughs Asian Venture Capital Journal | 12 Jul 2012 | 13:03 Tags: Asian development bank | Axiom asia private capital |Southeast asia The Association of Southeast Asian Nations is gradually bringing the region’s economies closer together. Private equity investors stand to benefit but not all businesses are suited to cross-border expansion The trouble-hit euro zone is hardly a poster child for regional economic integration‚ but it has yet to dent similar single-market efforts underway in Southeast
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IDEA INSTITUTE OF MANAGEMENT AND TECHNOLOGY Name Jeenal Bhatt Studying in MBA 3rd Semester Subject Legal Aspects of Business Study center Idea Institute Subject Code MB0051 Date of Submission Master of Business Administration- MBA Semester 3 MB0051-Legal Aspects of Business Assignment Set- 3 (60 Marks) Q.1. “Discharge refers to the termination of contractual relationship between the parties”. Explain the statement along with different modes of discharging a contract. Answer: Discharge
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Red Bull is the most popular energy drink in the world‚ selling over three billion cans annually. Started in 1987 by Austrian entrepreneur Dietrich Mateschitz‚ Red Bull pursued an aggressive yet different marketing strategy to grow their brand globally. Red Bull met an untapped need within the beverage consumer market and the strength of their carefully cultivated brand provided them leverage to market themselves in a non-traditional manner. What were the key Brand elements for Red Bull? A brand
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OVERVIEW Vitasoy Group was established in 1940. Vitasoy aims to maintain the leadership in promoting a superior quality of life through the production of high quality‚ great tasting and nutritious products that will satisfy customers in all markets. VITASOY has spread far beyond Hong Kong‚ and the group’s products sell in over 40 markets around the world - including the USA‚ Canada‚ Mainland China‚ Europe‚ Papua New Guinea‚ Australia‚ New Zealand‚ South East Asia‚ Guatemala‚ Trinidad and Venezuela
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Kapferer‚ J-N. (2008) The New Strategic Brand Management: creating and sustaining brand equity long term. London: Kogan Page. Kapferer‚ J-N. and Bastien‚ V. (2009) The Luxury Strategy: break the rules of marketing to build luxury brands. London: Kogan Page. Keller‚ K.L. (2003) Strategic Brand Management: Building‚ Measuring‚ and Managing Brand Equity. New Jersey: Pearson Education. Knapp‚ D. E. (1999) ‘Brand Equity’‚ Risk Management. New York‚ September‚ 46(9)‚ 71-4. Levitt‚ T. (1983) The Globalization
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SOLUTIONS Financial Management Seminar + Homework‚ Week 5 1. Starware Software was founded last year to develop software for gaming applications. Initially‚ the founder invested $800‚000 and received 8 million shares of stock. Starware now needs to raise a second round of capital‚ and it has identified an interested venture capitalist. This venture capitalist will invest $1 million and wants to own 20% of the company after the investment is completed. a. How many shares must the venture capitalist
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Situational Analysis For over 80 years‚ The Mountain Man Beer Company (MMBC) has been a successful‚ family-owned business in West Virginia. The Prangel family used a unique recipe to create Mountain Man Lager‚ a beer that became a well-respected brand in the Eastern Central Region of the United States. Now‚ MMBC is faced with revenue losses and a changing demographic of the modern beer drinker. Current Market Research indicates that the newer and younger market prefers a lighter beer. With the
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Chakrapani Building brand equity To build brand equity‚ we need to start with the building blocks of brand equity. They include brand awareness‚ and brand image or the associations that a brand evokes. Brand awareness Brand awareness has two components: breadth and depth. Let us first consider depth . While a consumer may be aware of many brands‚ all brands are not equal in terms of awareness. The depth of awareness may vary and this may have profound implications for brand equity. For instance‚ a brand
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