9-205-058 REV: AUGUST 19‚ 2011 MALCOLM BAKER JAMES QUINN Berrkshire e Partne ers: Bid dding ffor Cartter’s In the spring of o 2001‚ Bostton-based priivate equity firm Berkshiire Partners w was considerring a levera aged buyout (LBO) of the William Cartter Co.‚ a lead ding producerr of infant‚ baaby‚ and child dren’s apparrel in the Un nited States. Berkshire B Parrtners‚ which h had extensiive experiencce investing iin the retail and manufaccturing sectorrs‚ was initia ally drawn to o Carter’s
Premium Private equity
© Patrick Fearon 2012 In the Investment Banking lecture this morning we will be looking at: Corporate Finance – – – – – Financial Advisory Advice on M&A Private Equity Debt Capital Markets Origination (DCM) Equity Capital Markets Origination (ECM) FICC – – Sales & Trading Research Equities – – Sales & Trading Research Support Functions – – – – – Finance Compliance Risk (Market‚ Credit‚ Operational) Audit Operations Skills and Opportunities required
Premium Private equity Corporate finance
Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Brand Marketing Brand Equity Measurement Individual Assignment 1 305188 Sustainability ________________________________________________
Premium Brand Brand management Brand equity
Chap-3: Assessing Martin Manufacturing’s CASE Current Financial Position Terri Spiro‚ an experienced budget analyst at Martin Manufacturing Company‚ has been charged with assessing the firm’s financial performance during 2006 and its financial position at year-end 2006. To complete this assignment‚ she gathered the firm’s 2006 financial statements (below and on the facing page). In addition‚ Terri obtained the firm’s ratio values for 2004 and 2005‚ along with the 2006 industry average ratios
Premium Generally Accepted Accounting Principles Stock market Corporate finance
© 2006 CORNELL UNIVERSITY DOI: 10.1177/0010880406289070 Volume 47‚ Issue 3 1-14 The Role of Brand Affiliation in Hotel Market Value by JOHN W. O’NEILL and QU XIAO The notion that a hotel’s brand contributes significantly to the property’s market value is supported by an analysis of nearly eleven hundred hotel transactions over the past fifteen years. The analysis found that brands added value beyond the usual contributors to a property’s value‚ such as net operating income and revenue per available
Premium Brand Brand management Branding
uniquely identifies the item itself‚ rather than promoting it under the name of the company or under an umbrella name covering similar items. Brand equity is so important to companies because it provides a competitive advantage for a firm because consumers are more likely to buy a product that carries a respected‚ well-known brand name. Brand equity also smoothes the path for global expansion. Characteristics of an effective brand name are easy to pronounce‚ recognize‚ and remember. They should
Premium Brand Brand management Branding
cultural events‚etc. In essence‚ the marketer is borrowing or leveraging some other associations for the brand to create some associations of the brand’s own and them to improve it’s brand equity. 3.Measuring and Interpreting Brand Performance Key Concepts: Brand Audit: Is assessment of the source of equity of the brand and to suggest ways to improve and leverage it.
Premium Brand Marketing Brand management
disposal. Branding is all about creating extra perceived value for a company over other similar companies in the market place. This extra perceived value can be known as brand equity and can be a major competitive advantage to companies. Brand Equity has the potential to have major effect on bottom line results. Brand equity is defined as A brand’s power derived from the goodwill and name recognition that it has earned over time‚ which translates into higher sales volume and higher profit margins
Premium Brand Branding Brand management
ROL: Concepts of Employer Branding Employer branding is a relatively new field in research and management. Scientific literature on the topic is still scarce whereas quite a few management handbookshave evolved in recent years (cf. Backhaus & Tikoo‚ 2004; Edwards‚ 2010; Sutherlandet al.‚ 2002). Employer branding and its related concepts‚ such as employer attractiveness‚ are characterized by a lack of structure and some confusion with regard to definitions and termini (Sponheuer‚ 2009). One
Premium Brand management Brand Branding
Bull Building Brand Equity in Non-Traditional Ways Marcin Dubinski 24768; Stella Smejda 24518 Damian Bukowinski 25478; Michal Kaminski 24510 25-11-2012 Academic Year 2012/2013 Semester: Fall We hereby certify that We are the authors of this paper and all sources We used have been reported. -------------------------------------------------- Signature © Kozminski University 2012 Question 1: Describe Red Bull’s sources of brand equity. Do these sources change
Premium Marketing Brand management Red Bull