office of Prophet‚ a management consultancy that creates and complements integrated business‚ brand and marketing strategies. Strategic brand value: Advancing use of brand equity to grow your brand and business Michael Leiser Received (in revised form): 25 April 2003 Keywords: brand equity profiling‚ brand equity management‚ strategic brand drivers‚ price premiums‚ customer loyalty‚ brand extensions‚ financial performance Abstract Businesses that intend to reap the benefits of using
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The Kowloon Dairy Ltd. introduction Nowadays‚Consumers firms are successfully introduce a new product line to the market‚we begins by introducing the milk food to a select group of consumers who hae baby and considered te health products in Hong Kong ‚ One of the most important factors in growing a thriving business is The Kowloon Dairy Ltd ability to continually present their customers with a fresh‚ diverse product line‚this is the chance to introducing the new food product line especially infant
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Private equity is usually medium to long-term finance provided in return for an equity stake in potential high growth unquoted companies. These equity investments include securities that are not listed on a public exchange and are not easily accessible to most individuals [1]. There are usually available only to high net worth individual ’s‚ corporation ’s‚ institutional clients etc. These investments range from initial capital in start-up enterprises to leveraged buyouts of fully grown-up corporations
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THESIS REPORT ON “Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone‚ Banglalink)” JAHANGIRNAGAR UNIVERSITY SAVAR‚ DHAKA-1342 Thesis Report On “Measuring the impact of corporate credibility on brand equity. An investigation in the context of mobile phone operator in Bangladesh (Grameenphone‚ Banglalink)”. Supervised By Farhana Sehreen Lecturer‚
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I’m writing this letter to express my interest in attending your master’s program in finance. Background: I finished my Secondary education from Sri Sankara Senior secondary school (CBSE)‚ Adyar in the year 2008 falling within the top 3 scorers in my class with merit in Accountancy and Business studies. I was then accepted into Loyola college (Rated among the top 3 colleges in India for Arts & science) to pursue my bachelor’s degree in Commerce. My 3 years at Loyola helped me to experiment
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Brand extensions can be a profitable business growth strategy by associating the new product with the existing strong brand that the company has developed. For example‚ Nike started out as a running shoe manufacturer. They built their brand equity by developing the brand elements of being memorable by: * Memorable & Meaningful - have a simple tag line of “just do it” was easy to remember and evoked an emotion of accomplishment/satisfaction‚ * Likeable - their products were well
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Chapter-3 Positioning Positioning is choosing a position in the target group’s minds‚ that: - is distinctive from the competition - is relevant for the target group - fits the organisation with the aim of creating a preference. Positioning Approaches 1. Is relative to competition. 2. Exists in the mind of the consumer. Attributes Competitors Use or application Price/quality Product user Product class Cultural symbol Positioning Quiz RyanAir Price KLM
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Account Receivables Turnover Ratio Analysis 2010 The A/R turnover ratio for 2010 was 14.80‚ which was a monumental increase from 8.45 in 2009. One reason for this increase was due to a conscious effort by Proctor and Gamble to improve collection times for incoming payments. In 2009‚ they incurred too much short-term debt due to the delayed collection of payments for their products and ended up decreasing their A/R account by almost $500 million. Their sales also increased in 2010 due to the expansion
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similar obligations‚ including a great variety of notes‚ capital lease obligations‚ and mortgage issues. Preferred stock. This represents an equity (ownership) interest in the corporation‚ but one with claims ahead of the common stock‚ and normally with no rights to share in the increased worth of a company if it grows. Common stockholders’ equity. This represents the underlying ownership. On the corporation’s books‚ it is made up of: (I) the nominal par or stated value assigned to the shares
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Qn 1) Explain what is Levi’s brand image and what makes up its brand equity. In this regard‚ assess the role of its flagship 501 jeans product. (40 marks) Brand image can be defined as perceptions about a brand as reflected by the brand associations held in consumer memory. It is basically what exists in the mind of consumers‚ total of all the information they have received about the brand from experience‚ word of mouth‚ advertising‚ packaging‚ services etc. And the information is modified by selective
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