BY jitesh kundalia “WEALTH MANAGEMENT WITH REFERNCE TO ANAND RATHI FINANCIAL SERVICES” A REPORT ON 2013 A REPORT ON “WEALTH MANAGEMENT WITH REFERNCE TO ANAND RATHI FINANCIAL SERVICES” BY JITESH KUNDALIA 12BSP0525 A report submitted in partial fulfillment of The requirements of PGPM Program of IBS BANGALORE. Date of Submission: 13th June 2013. DECLARATION
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Theoretical framework 1.4 Objectives of the dissertation 1.5 Outline of the dissertation 1 1 2 2 3 4 5 5 6 7 7 8 Chapter 2: Literature review 2.1 Introduction 2.2 The important roles of brand 2.2.1 The characteristics of successful brands 2.3 Brand equity 2.3.1 Brand awareness 2.3.2 Perceived quality 2.3.3 Brand loyalty 2.3.4 Brand association 2.4 Consumer buying behaviour 10 10 10 11 12 13 15 16 17 19 2.4.1 Models of consumer behaviour 2.5 Summary 20 23 Chapter 3: Methodology 3.1 Introduction
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natural process that is obtainable for sale. • Brand Manager: Brand manager is responsible for the consumer analysis to determine the overall demand of the company’s product in any market. Brand managers are generally responsible for building brand equity of the product or the line of the product with the help of different departmental teams in the company. They are also responsible for analysing companies overall demand of the product among the customer’s and to create a promotional tactics that will
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Does Good Branding Result in good Sales? A Position Paper in Brand Management The paper examines how branding actually resulted or didn’t result in good sales. 2013 Charan Teja DMS – Pondicherry University Does Good Branding Result in good Sales? A Position Paper in Brand Management The paper examines how branding actually resulted or didn’t result in good sales. 2013 Charan Teja DMS – Pondicherry University Does Good Branding Result in Good Sales? Introduction It
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money by owning equity in the companies it invests in‚ which usually have a novel technology or business model in high technology industries‚ such as biotechnology‚ IT‚ software‚ etc. The typical venture capital investment occurs after the seed funding round as growth funding round (also referred to as Series A round) in the interest of generating a return through an eventual realization event‚ such as an IPO or trade sale of the company. Venture capital is a subset of private equity. Therefore‚ all
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Types of shares: Share issued by a company can be divided into following categories: (I) Preference Shares: According to section 85 of the Companies Act‚ 1956‚ persons holding preference shares‚ called preference shareholders‚ are assured of a preferential dividend at a fixed rate during the life of the company. They also carry a preferential right over other shareholders to be paid first in case of winding up of the company. Thus‚ they enjoy preferential rights in the matter of: (a) Payment of
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ISSN:2231-9484 IJFPSS‚ Vol 3‚ No.4‚ pp. 63-70 ‚Dec ‚ 2013 DOI:10.14331/ijfpss.2013.330037 http://dx.doi.org/10.14331/ijfpss.2013.330037 S. Khani The Relationship of Appliance Consumer Personality Trait‚ Brand Personality‚ Brand Loyalty and Brand Equity in the Mobile Phone Industry Sajad Khani*1‚ Seyyed Mahdi Imanikhah2‚ Hamed Gheysari3‚ Seyyed Saadat Kamali4‚ Tahereh Ghorbanzadeh5 1 Faculty of Management‚ Allameh Tabatabaei University‚ Tehran‚ Iran 2 Faculty of Management‚ Payam-e-Noor University
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quality. So use brand elements to build a brand and understand how to evaluate their ability to contribute to brand equity are a significant role for business. Brand elements The brand name is the chiefest of brand elements to achieve brand equity. “It can be an extremely shorthand means of communication.” (Kevin Lane Keller‚ P145) Brand name is an important part to achieve brand equity. Firstly‚ brand name as an introduction to the brand‚ customers get information from name and increase awareness
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reference to academic theory outline how brands have reinforced and revitalized themselves. You should illustrate your points with examples This paper aims to discuss that organizations how to use strategic actions to enhance brand and revitalize brand equity in strong competition. In terms of innovative marketing‚ amounts of organizations want to be managed as brands in order to generate benefits and profits for organizations. (Kapferer‚ 2008) Indeed‚ brands are built on past marketing efforts obtained
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Integrated marketing communication The Integrated Marketing Communications (IMC) approach is becoming so popular among marketers. But why is the IMC so welcomed by most marketers? There are many reasons. The most fundamental reason is that marketers are recognizing the value of strategically integrating the various communication functions rather than having them operate autonomously. By coordinating their marketing communication efforts‚ companies can avoid duplication‚ take advantage of synergy
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