a convenient measure of systematic risk of the volatility of an asset relative to the market volatility. J.Choi & M.Richardson (n.d) stated that the asset volatility is time-varying and that financial leverage matters and has a large influence on equity volatility. Besides that‚ the systematic risk is defined as the probability that the financial system as a whole might become unstable‚ rather that the health of individual market participants (E.V.Murphy‚ 2012). Sometimes‚ systematic risk is called
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balance sheet – owners’ equity. Like liabilities‚ owners’ equity represents another form of financing for a business. At first glance‚ liabilities (capital provided by creditors) and owners’ equity (capital provided by owners or shareholders) may look very different. As we delve deeper into the topic‚ however‚ you will appreciate that debt and equity are at either end of a continuum of financial instruments and that sometimes‚ financial instruments exhibit both debt‐ and equity‐like qualities. Further
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Red Bull’s Brand Equity Advance Brand Management class of 2012 fall Presentation Index Introduction Red Bull concept of brand equity How can Red Bull maintain brand equity? What marketing strategy should they use? Would you recommend that Red Bull develops brand extensions? What would the benefits and risks be? Introduction •Red bull GmBH‐Founded in 1985 by Dietrich Mateschitz •Launched in Austria in 1987: Slogan “Red Bull gives you Wings” •1997: available
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Following is an income statement calculated based on the different equity theories of accounting. Entity Theory Proprietary Theory Orthodox Unorthodox Residual Equity Theory Revenues $ 1‚000‚000 $ 1‚000‚000 $ 1‚000‚000 $ 1‚000‚000 Less: Operating Expenses Cost of goods sold $400‚000 $400‚000 $400‚000 $400‚000 Depreciation $100‚000 $100‚000 $100‚000 $100‚000 Salaries and Wages $200‚000 $200‚000 $200‚000 $200‚000
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Brand Equity – is the set of assets and liabilities linked to the brand. The conceptualization of brand equity‚ which occurred in the late 1980’s was pivotal because it changed the way that marketing was perceived. Brand Awareness – is assets that can be extremely durable thus sustainable. It can be very difficult to dislodge a brand that has achieve dominant awareness level. Brand Loyalty - An existing base of loyal customers provides enormous sustainable competitive advantages. It reduces
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Equity 4 Textbook 1 Chapter 7 Equity- The first Building Block Liability is a fixed obligation and must be paid back. Equity is residual and does not have a fixed repayment requirement. Equity can also be thought of as the foundation of a business as in the old adage. Equity provides: The cushion to absorb shrinking asset in a downturn The resilience to withstand operating losses; The leverage to avoid debt carrying costs Equity represents the ultimates business risk. In relation to the risk/reward
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automobile maker as well as from the brand itself.This means that in case New Beetle is anywhere below the expectation of the consumers‚ even the original brand equity will suffer. Given the current situation that Volkswagen of America is in and considering the limitation of finances that the management is facing‚ such a loss of brand equity is utterly unacceptable. Through five main questions‚ this case analysis will be presenting different dimensions of the New Beetle case with the purpose of
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place between Heritage and the Fojtasek family. Founded in 1986‚ Heritage Partners has developed a business expertise in family companies. Their value-added can be seen in the General Partners‚ all of whom had successful track records in Private Equity. Of the three elements that distinguish them‚ the most important is their development of the “Private IPO” structure. This financial strategy enables majority holding while reducing estate taxation for the founder and management. For the Fojtasek
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2.1 MARKET OPPORTUNITY - GENICON’S EFFECTIVENESS i) Marketing Currently GENICON has not invested in marketing and has no set marketing plan. Given the nature of the industry advertising campaigns to the public are not necessary‚ as laparoscopic surgeries are not something everyone requires. They can‚ however‚ invest in marketing to surgeons and the medical community in new markets to relay the benefits of laparoscopic procedures over open surgery and highlight GENICON’s products. ii) Communication
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currently the president of a 100-store optical chain located entirely in California 2. Looking for outside opportunities because he felt that the owners of his current company broke their promise to provide him with a meaningful equity stake 3. Demands to join WSO: a) 7% equity ownership in WSO through time-vested options; b) Position at the company as Director of Marketing and Merchandise for Betty Betty Fielding Barry’s wife; experienced
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