Strategic Brand Management 2e provides a comprehensive and up-to-date treatment of the subjects of brands‚ brand equity‚ and strategic brand management. Strategic brand management involves the design and implementation of marketing programmes and activities to build‚ measure‚ and manage brand equity. The book aims to provide managers with concepts and techniques to improve the long-term profitability of their brand strategies. It incorporates current thinking and developments on these topics from
Premium Brand Brand equity Brand management
EUROPEAN INSTITUTE FOR BRAND MANAGEMENT Model: Brand Equity Type of model: Author(s): Domain: Brand model (structure model) David Aaker Brand Equity Figure 1: Aaker’s Brand Equity Model In his Brand Equity Model‚ David A. Aaker identifies five brand equity components: (1) brand loyalty‚ (2) brand awareness‚ (3) perceived quality‚ (4) brand associations and (5) other proprietary assets. Aaker defines brand equity as the set of brand assets and liabilities linked to the brand - its
Premium Brand Branding Brand management
Chapter 2 Investments in Equity Securities DESCRIPTION OF CASES AND PROBLEMS CASES Case 1 A company increases its equity investment from 10% to 25%. Management wants to compare the equity method and fair-value method in order to understand the affect on the accounting and wants to know which method better reflects management’s performance. Case 2 A company has acquired an investment in shares of another company and members of its accounting department have differing
Premium Generally Accepted Accounting Principles Income statement Stock
Lager‚ in the hope of attracting younger drinkers to the brand. However‚ he encounters resistance from senior managers. Mountain Man Lager ’s brand equity is a key asset for Mountain Man Brewing Company. The question is whether Mountain Man Light will enhance it‚ detract from it‚ or irreversibly damage it. Learning Objective: To explore brand equity: its creation and using brands as platforms for growth; the risks and benefits of a product line extension (including congruent vs. incongruent extensions)
Premium Brand Branding Brand management
Investment Banking Interview Guide Access the Rest of the Interview Guide Investment Banking Interview Guide‚ Advanced LBO Model – Quiz Questions Answers in bold. Table of Contents: • • • Types of Debt and Financing Methods Financial Statement Adjustments and Debt Schedules Calculating Returns Types of Debt and Financing Methods 1. All of the following types of debt are typically “floating-rate” instruments used to finance an LBO EXCEPT: a. Subordinated Notes b. Term Loan A c. Term Loan B d. Revolver
Premium Private equity Debt Leveraged buyout
p12-18 Executive Summary The objective of this report is to present the acknowledgement about the role and impact of perceived value on the formation of consumers’ brand equity to LDIL’s marketing manager by presenting the quantitative data analysis and interpretation of the consumer’s value perception across the LDIL’s own branded cereal breakfast products and Kellogg’s cereal breakfast products. The data used
Premium Brand Marketing Branding
KEELE UNIVERSITY Keele Management School BRANDS & BRANDING MAN 40047 Title: Module Leader: Chris Vaughan-Jones Successful brands are the most vital assets of a company. Peculiarly‚ those assets stand for the knowledge made in the minds of consumers for this reason all of the marketing programs executed for those brands. (Kotler‚ 1991) This essay compares the similarity and differentness in the brand extension‚ brand community as well as packaging
Premium Brand Branding Brand management
Walmart and Target‚ make it hard to be profitable which makes it extremely risky for KKR‚ Bain‚ and Vornado. Another factor that needs to be considered when calculating risk‚ is that this transaction is a club deal‚ meaning that more than one private equity firm will have control. This is risky to each firm because they will have limited control and will not have the power to dictate the transaction exactly how they wish. Although there is risk in this transaction‚ there is also some merit. First
Premium Leveraged buyout Private equity
developed an alternative branding strategy by focusing on building the company’s brand image instead of product-based brand strategy. Under the new branding strategy‚ Intel was established as a brand‚ a reliable and premium brand‚ ably transferring the equity of “386” and “486” microprocessor to Intel‚ the company and to distinguish Intel products and to communicate the depth of Intel as a corporation with respect to its competitors as well. To boost the awareness of Intel’s brand name and strong differentiation
Premium Brand Brand management Branding
+ hedge and private equity funds Copal�s management team includes individuals with experience in companies such as McKinsey & Co‚ GE Capital‚ UBS and Deutsche Bank Board Members include: Andrew Melnick (Chairman)‚ former Global Head of Equity Research at Goldman Sachs and Member of Goldman Sachs� Executive Committee‚ former Head of Research at Merrill Lynch Sir Sushil Wadhwani‚ former member of the Monetary Policy Committee at the Bank of England and Head of Equity Strategy at Goldman
Premium Private equity Bank of America Finance