Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
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FIELD-PROGRAMMABLE GATE ARRAY A field-programmable gate array (FPGA) is an integrated circuit designed to be configured by a customer or a designer after manufacturing—hence "field-programmable". The FPGA configuration is generally specified using a hardware description language (HDL)‚ similar to that used for an application-specific integrated circuit (ASIC) (circuit diagrams were previously used to specify the configuration‚ as they were for ASICs‚ but this is increasingly rare). Contemporary
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CHAPTER - I INTRODUCTION 1.1 INTRODUCTION Both the domestic and foreign arrivals have shown a rapid increase with India emerging as a vibrant and varied tourist destinations. The domestic tourism industry grew at a rate of 10.7 % in whereas foreign arrivals at 8.1% in 2010 (Indian Tourism Statistics‚2010). To feed this splurge in arrivals hotels are booming across India and this most importantly has not been restricted to just metros. Even second tier cities like Bhopal‚ Amritsar‚ Surat‚ Ranchi
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Managerial implications for strategic planning: The theoretical separation of brand equity and brand value: Keywords: brand equity; brand value; marketing strategy Brand equity is a priority topic for both practitioners and academics. This article presents a new conceptual framework that establishes brand equity and brand value as two distinct constructs. Brand equity moderates the impact of marketing activities on consumer’s actions‚ implies a consumer based focus
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Joseph-Louis Lagrange Joseph-Louis Lagrange was born on January 25‚ 1736 in Turin‚ Sardinia-Piedmont (which is now known as Italy). He studied at the College of Turin where his favorite subject was classic Latin. After reading Halley’s 1693 work on the use of algebra in optics Lagrange became very interested in mathematics and astronomy. Unfortunately for Lagrange he did not have the benefit of studying with the leading mathematicians‚ so he became self-motivated and was self-taught. Then in
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INTEGRATED MICROSYSTEMS - UNIVERSITY OF WINDSOR Multipliers‚ Algorithms‚ and Hardware Designs Mahzad Azarmehr Supervisor: Dr. M. Ahmadi Spring 2008 Multipliers‚ Algorithms and Hardware Designs 1 RESEARCH CENTRE FOR INTEGRATED MICROSYSTEMS - UNIVERSITY OF WINDSOR Outline • • Survey Objectives Basic Multiplication Schemes •Shift/Add Multiplication Algorithm •Basic H d B i Hardware M lti li Multiplier • High-Radix Multipliers •Multiplication of Signed Numbers •Radix-4 Multiplication
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MEMO TO THE CEO Lessons from Private Equity Any Company Can Use By Orit Gadiesh and Hugh MacArthur Harvard Business Press Boston‚ Massachusetts ISBN-13: 978-1-4221-5136-5 10080 Publisher’s Note: Memo to the CEO Authored by leading experts and examining issues of special urgency‚ the books in the Memo to the CEO series are tailored for today’s time-starved executives. Concise‚ focused‚ and solutions-oriented‚ each book explores a critical management challenge and offers authoritative
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MULTIPLIER AND ACCELERATOR THEORY The Keynesians‚ have offered a demand side explanation of the business cycle. According to them‚ the fluctuations in output and employment in the country are caused by fluctuations in aggregate demand. The ups and downs in aggregate demand are caused by changes in the volume of investment. The volume of investment is directly related to the marginal efficiency of capital. The investment increases in response to higher marginal efficiency of capital and decreases
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Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value Pierre Chandon INSEAD March 2003 Note on Measuring Brand Awareness‚ Brand Image‚ Brand Equity and Brand Value The purpose of this note is to provide an overview and references on the various methods that can be used to measure brand knowledge (brand awareness and brand image)‚ brand equity and brand value. This note provides a short definition of each concept and illustrations of the most widely-used measurement techniques
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6. To fully explain the multiplier effect‚ we need first to define the Injections and Withdrawals‚ preferably through the model of Circular flow of income: It is a simple economic model describing a circulation of income between producers (firms) and consumers (households.). It consists of direct inner flow between firms and households and outer flow. The outer flow is caused by the fact that households do not spend all of their income on consumption; part of their income is withdrawn as net
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