Dove Case notes 1. What is a brand? Why does Unilever want fewer of them? How did Unilever reorganize its brand management organization to position its newly created umbrella brands for success? [10 Points] A Brand can be a name‚ symbol‚ sign etc. intended to identify your goods and service by the target audience. A brand is unique and differentiates you from your competitors. To get a brand into the customers mind needs a lot of marketing efforts. Furthermore you need to establish brand
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in a culture feel threatened by uncertainty and rely on mechanisms to reduce it. - High UAI areas are Greece and Japan - Risk aversion leads to different rates of diffusion. - Have to customise your product to help ease the uncertainty. (Brand Equity: collection of assets and accountabilities that a brand name invokes in consumers’ minds e.g. Slogans) 3. WHAT IS A COUNTRY OF ORIGIN STEREOTYPE? - Means when people have an association of products with countries‚ e.g. France with
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August 18‚ 2003 Note on Private Equity Asset Allocation Over the past 20 years‚ managers of institutional capital have increasingly allocated more funds to private equity. During that time period‚ private equity has been an asset class with relatively high returns compared to public stock market indices. However‚ the recent economic downturn has made it clear that this asset class also has significant risks. This note describes the characteristics and challenges of private equity as an asset class
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Innovation: Championing 3M’s Post-it Notes by Knowledge@SMU‚ 13 April 2010 Go ahead and experiment with your idea. But what if I fail‚ you may ask. It is okay‚ said Geoff Nicholson‚ a former senior executive with multi-product manufacturer 3M‚ famous for its wide range of innovative products for both consumers and businesses. In fact‚ that is the trait you should look for in your employees – people who are not afraid to make mistakes – if you want your company to go far in innovation‚ said
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1. The following are essential requisites of a negotiable promissory note except a. must be written and signed by the drawer b. must contain an unconditional promise to pay a sum certain in money c. must be payable upon fixed determinable future time. d. must be payable to order or bearer 2. Which of the following is not an essential element of a bill of exchange? a. must be written and signed by the drawee b. must contain an unconditional promise to pay a sum certain in money c. must
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Why Were Cornell Notes Invented? The Cornell note taking system‚ developed by former Cornell University professor Walter Pauk in 1949‚ features three areas. It features a three-part system used for condensing and organizing notes‚ whether in the classroom or out in the field. One area is for note taking‚ the second is for review notes‚ and the last one is for summarizing. Cornell notes was invented to benefit students in the classroom and help them formulate a way in which they can understand
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Abstract This research basically pertains to find out the relationship between the brand equity and the sales of the product. The questionnaire was constructed and the pilot study using 15 respondents from ICBS was carried out to ensure that there were no confusions or ambiguities in the questionnaire. All ambiguities or confusions found were removed before administering the final questionnaire. The questionnaires were divided into two parts. On first of June the questionnaires were administered
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Brand Management Midterm Study Guide January 23‚ 2013 * Inter Brand’s Valuation Approach * The increasing recognition of the value of intangibles came with the continuous increase in the gap between companies’ book values and their stock market valuations‚ as well as sharp increases in premiums above the stock market value that were paid in mergers and acquisitions in the late 1980s. * The brand is a special intangible that in many businesses is the most important asset. This
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Test 1 (29.10.2014): Case Volkswagen Scandal Unprecedented scandal was provoked by ordinary shares of Volkswagen in Frankfurt stock-exchange. 30.10.2008 German company Volkswagen has become in very short time the biggest company in the world (making the American oil giant Exxon-Mobil second in the list). It happened after 500% growth of VW ordinaries. On Friday October 24 market price of VW ordinary share was EUR 211‚ but at the end of the Tuesday October 28 trading
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Compensation Structure in VC firms: 1. Problems with placement agents: * Corruption especially with people who have special connections to the firm * Placement agent role - getting personal kickbacks for directing them to investment vehicles * Calpers fraud problem with pension funds and personal incentives 2. Compensation * 2nd five years of venture capital firms is called – harvesting – don’t have to work that hard‚ essentially let the investments run themselves
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