(Project2 Part2 Brand Equity Measurement) PRAXIS BUSINESS SCHOOl A report Submitted to Prof. Srinivas Govindrajan In partial fulfilment of the requirements of the course Product and Brand Management On 03/08/09 BY Apoorva Jain Gunjan Dugar Hardik Mishra Manoj Mani Iyer PEPSI BRAND EQUITY PRAXIS BUSINESS SCHOOL 2|Page Executive Summary The objective of this project was to find out the brand equity of Pepsi . The parameters which enabled us to arrive at the brand equity were Brand Knowledge
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Telecom reforms was initiated in 1994‚ there were three incumbents in the fixed service sector‚ namely DoT (Department of Telecom)‚ MTNL and VSNL. Of these‚ DoT operated in all parts of the country except Delhi and Mumbai. MTNL operated in Delhi and Mumbai and VSNL provided international telephony. Given its all-India presence and policy-making powers‚ the DoT enjoyed a monopoly in the telecom sector prior to the major telecom reforms. However‚ subsequent to the second phase of reforms in 1999‚
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How to build brand equity Contents I. Introduction II. What is brand equity? • Definition: Brand equity • Sources of brand equity • Positive brand equity vs. negative brand equity III. Creating brand equity • Brand position • How to create brand equity? - Selecting brand elements - Integrating with marketing activities - Creating secondary brand associations IV. Summary and Conclusion V. References Introduction In modern society‚ brands
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Summer Internship Report on “PIYUSH GROUP & THE OTHER REAL ESTATE SECTORS OF NCR” Submitted By Parvesh Dagar A0102213039 MBA M&S 2015 Under the Supervision of DR. MANJULA SHASTRI Faculty Guide AMITY BUSINESS SCHOOL AMITY UNIVERSITY UTTAR PRADESH SECTOR 125‚ NOIDA - 201303‚ UTTAR PRADESH‚ INDIA DECLARATION I‚ Parvesh Dagar student of MBA-Marketing and Sales from Amity Business School‚ Amity University Uttar Pradesh hereby declare that I have completed Summer Internship
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Q2 2012 Private equity roundup — China Private equity roundup is a quarterly newsletter on trends and perspectives related to private equity activity in China. Contacts: Robert Partridge Greater China Private Equity and Transaction Advisory Services Leader robert.partridge@hk.ey.com Michael Buxton Asia-Pacific Private Equity Leader michael.buxton@hk.ey.com Jeff Bunder Global Private Equity Leader jeffrey.bunder@ey.com Philip Bass Global Private Equity Markets Leader philip.bass@ey.com Peter
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Owner’s Equity as a Source of Capital Sources of capital come in two forms: debt and equity. Obtaining permanent capital through equity is the capital supplied by the entity’s owners. It is the owner’s share in the financing of all the assets. Richard Scott‚ United States accounting professor wrote‚ “one of the most deep-seated‚ and incontrovertible concepts embraced by accounting theory today is that of owner’s equity.” Through analysis of the case‚ we found this to be true. There are different
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KOLKATA The Controller of Examination‚ Jadavpur University‚ Kolkata. Respected sir‚ This research work has been conducted by me and is an original work. The references used have been mentioned in the bibliography. This research is a partial fulfillment of the requirement for the BBA degree to be awarded by the Jadavpur University. Yours faithfully‚ (Prachi Saraogi)
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Return on Equity ((ROE) Return on equity(ROE) refers to he amount of net income returned as a percentage of shareholders equity. Return on equity measures a corporation’s profitability by revealing how much profit a company generates with the money shareholders have invested. ROE measures how much the shareholders earned for their investment in the company. The higher the ratio percentage‚ the more efficient management is in utilizing its equity base and the better return is to investors. The numbers
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Markets Harvard University Working Paper No. 04-26 Agency Costs of Overvalued Equity Michael C. Jensen Harvard Business School; The Monitor Company; Social Science Electronic Publishing (SSEP)‚ In. This paper can be downloaded without charge from the Social Science Research Network Electronic Paper Collection at: http://ssrn.com/abstract=480421 MICHAEL C. JENSEN April 2004 Agency Costs of Overvalued Equity Michael C. Jensen mjensen@hbs.edu Jesse Isidor Straus Professor‚ Emeritus
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COMES TO THE PUBLIC SECTOR Richard B. Freenan Working Paper No. 1452 NATIONAL BUREAU OF ECONOMIC RESEARCH 1050 Massachusetts Avenue Cambridge‚ MA 02138 September 1984 The research reported here is part of the NBER ’s research program in Labor Studies and project in Government Budget. Any opinions expressed are those of the author and not those of the National Bureau of Economic Research. NBER Working Paper #1452 September 1984 Unionism Comes to the Public Sector ABSTRACT This
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