INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
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INTERNATIONAL EQUITY MARKETS Firms are financed with both debt and equity. Although the debt markets have been the center of activity in the international financial markets over the past three decades‚ there are signs that international equity capital is becoming more popular. Transaction of a foreign borrower in a domestic market in local currency is the predominant international equity activity. Foreign firms often issue new shares in foreign markets and list their stock on major stock exchanges
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Equity is defined as the sentencing principle that similar crimes and similar criminals should be treated alike. (Frank Schmalleger‚ 2007)Equity in sentencing has been an issue for quite a while. It has sparked heated discussions in the U.S. Congress‚ as well as arguments among community members. Supporters of equity in sentencing try to inspire changes to our current legislation‚ and its opponents are attempting to abolish it in its entirety. The Federal Drug Abuse Act of 1986 created the guidelines
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Project Title:- A study on measuring brand equity of Nokia‚ Cadbury and SBI. Brand equity:- Brand equity refers to the marketing effects or outcomes that accrue to a product with its brand name compared with those that would accrue if the same product did not have the brand name Keller‚ Kevin Lane (2003). It is also the intangible‚ but real‚ value of words‚ graphics or symbols that are associated with the products or services offered by a business. In other words it is the value - both tangible
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Professor Gerry Grotberg Project 29 April 2013 Motivating and Rewarding Employees I chose this particular chapter to present my project on this because I am a strong believer when it comes to motivation in the workplace. Some employees will go out of their way just to see if things are done correctly and never get any type of recognition from the manager or supervisor. The definition of motivation is the process by which a person’s efforts are energized‚ directed‚ and sustained toward attaining
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SUMMARY OF THE FACTS * The donor‚ Mr Chet died recently‚ and left directions in his Will to his executors relating to a couple of gifts. * This hearing relates to the execution of the will which have been causing difficulties. * The Executors have adopted a neutral stance between the competing claims‚ and with the Court’s permission have merely undertaken to abide by the Court’s eventual decision: as such they will not be represented in this hearing. * Clause 6: My trustees
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settlement as incompletely constituted trust. Once the settlement is deemed to be incompletely constituted trust‚ the beneficiary could not enforce their right in the trust. This is due to the maxim in equity “equity will not assist a volunteer” and “equity will not perfect an imperfect gift”‚ which meant that equity is reluctant to offer assistance to those who does not provide consideration. Hence an absolute owner must transfer the legal ownership of the property to the trustee in accordance to the relevant
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Introduction Two years ago on the 8th of March 2014 Boeing 777-200 ER Malaysia Airlines disappeared. There are a lot of theories about what happened with this plane and people all around the world still don’t know what was it- an accident or a mystery. (Doctor S.(2014.)) While investigators are stumped over the fate of missing Malaysia Airlines Flight MH370‚ the lack of evidence as to what happened has not stopped wild- and I mean WILD- speculation as to the fate of the missing jet and its 239
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First flight First Flight Couriers came into being on Monday‚ 17th November 1986. It all began with the setting up of three offices at Kolkata‚ Mumbai and Delhi. The overwhelming response from customers was not just a dream come true‚ but the fruits of an early realization and recognition of the tremendous potential that the Indian subcontinent offered in terms of market size. It was the foresight and dynamism of the Founder Chairman and Managing Director‚ O. P. Saboo which created a spring
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because the opening environment makes it difficult to continue to keep employees beyond a certain maximum number. Research reports has shown that employees motivation is essential in an organization as it is a key to a successful organization need for maintaining continuity and survival. Motivating the staff leads to broaden their skills to meet the organizational demands. The need for achievement always results in a desire for employees to do extra effort to have something done better and have the desire
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