INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan
Premium Brand Brand management Branding
company has not adequately invested in developing tools to conduct market surveys; to develop effective marketing strategies‚ appropriate marketing programs and proper marketing communication to build its brand equity. 1. Costumer-based brand equity Keller (2003) defined customer-based brand equity as “the differential effect that brand knowledge has on customer response to the marketing of that brand”. When customers respond more positively to a product/service and the way it is marketed when its brand
Premium Marketing Brand Brand management
A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s
Premium Coca-Cola Pepsi Brand
BUSINESS PLAN FOR HSJ EVENTS PREPARED BY: Jessica D’Alvarez‚ Sophie Jones and Hannah Lydford EXECUTIVE SUMMARY When discussing what business we would like‚ we all came up with the idea of event planning and that is what finalised our decision. We are all interested in event planning and therefore thought it would be a great business to start up. The purpose of our business plan is to provide structure in our business and to have a written record of our plans
Premium
approach of different courts。 In my opinion an intermediary position between both solutions is the perfect way to establish and ensure justice and equity. There have to be fixed punishment for all crimes. However‚ criminal laws have to provide for a minimum and maximum for the punishment and the laws also have to foresee certain cases of exemptions. An example for setting minimum and maximum penalties is Competition Law where a person being held liable of a crime under this law will be convicted to pay
Free Crime Criminal law Criminology
CHINA GOING FROM A COMMUNIST COUNTRY THE RISE OF JAPAN IN THE 80S AND WHY IT DIDN’T WORK SINGAPOREAN GOVERNMENT FOCUSED MARKET. GLOABLIZATION OF MARKET GLOBALIZATION OF PRODUCTION Asisn cultures diner and again and again is high context • In China communication tends to be very efficient because of their information-flow at work and in privacy. They discuss everything in advance and consider meetings as an official "ceremony" where the already commonly agreed decision will be
Premium Investment World Trade Organization International trade
Equity has brought benefits to many litigants who would otherwise have been severely disadvantaged by the common law. Discuss‚ with reference to decided cases. William the Conqueror found England with no single system of law common to the whole country. The law was mainly sets of customary rules which differed from area to area. For example‚ in one area you could get away with stealing‚ in another it would be seen as crime. There was no such thing as ‘ The English Legal System” until William’s
Free Common law
Equity pedagogy is defined by the Banks and Banks article as teaching strategies and classroom environments that help students from diverse racial‚ ethnic and cultural groups attain the knowledge‚ skills‚ and attitudes needed to function effectively within‚ and help create and perpetuate‚ a just‚ humane and democratic society. The student learns through a process of knowledge construction and production. The goal for the student is the ability to be reflective and active citizens who use their
Premium Education Pedagogy Teacher
What are the exceptions to the maxim “equity will not assist a volunteer? Give factual examples to support answer and relevant cases. There are certain known exemptions to the rule that equity will not assist a volunteer . a) These are where the proposed donee has acquired title to the property by being chosen as administrator of the donor’s estate . That is if a donor has endeavored to create an instant bequest inter vivos to a donee which have not passed by reasons of the fact that the lawful
Premium Property law Property Gift
Marketing Management Abstract The following examines the answers given in an interview of a loyal Apple products consumer as they pertain to both brand equity and positions concepts. It will go on research the Apple brand by identify targeted market segments‚ how it developed its brand loyalty and where it chooses to position itself in the market. Introduction The Apple brand has taken on a life of its own over the last decade. The following explores one person’s opinions on Apple and why they
Premium Marketing Apple Inc.