UNILIVER BRAND EQUITY Strategic Brand Management Assignment Student ID: Table of Contents I/ INTRODUCTION 2 II/ Definition of brand equity 2 III/ BUIDING BRAND EQUITY 2 IV/ CUSTOMER BASED BRAND EQUITY 4 V/ BENEFITS OF BRAND EQUITY 5 V / CONCLUSION 6 APPENDICES 7 REFERENCES 10 I/ INTRODUCTION Brand equity is one of the important ideas in brand management‚ marketing‚ in business practice or academic research. Improving and properly creating brand equity has been focused problem for most
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Islamic Equity Mutual Fund Performance in Malaysia: Risk and Return Analysis Nik Maheran Nik Muhammad Universiti Teknologi MARA‚ Kelantan nmaheran@kltn.uitm.edu.my Masliza Mokhtar Universiti Teknologi MARA‚ Kelantan masliza@yahoo.com Abstract Mutual funds in Malaysia have experienced a considerable growth over the last decade in terms of the number of funds offered and the volume of capital managed by unit trust management companies. A higher growth can be expected due to a strong participation
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Review In the article “Business Meta-Ethics: An Analysis of two theories” written by “F. Neil Brandy and Craig P. Dunn” he has examined the two popular theories of ethics viz. traditional ethical theory (utilitarianism and deontological) and a recent model (consisting of utility‚ rights‚ justice). The writer differentiates and supports the traditional ethical theory by giving facts and practical examples. The writer starts the article by saying that presenting an ethical theory is impulsive. But‚ no
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analysis and forecasting on the Stock of Bata Shoe company- The market leader in the tannery footwear in Bangladesh. The purpose of this report is to analyze the investment environment and to forecast an expected return on Bata stock. As a proper equity research report it has many parts. The report starts with a very brief overview of Bata Company and the performance of its stock in the past year. This deals with EPS‚ P/E ratio and Historical data and return on Bata stock. After this the report
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Equity Research Report Maruti Suzuki Ltd INTRODUCTION Equity Research refers to the study of the performance of the economy as a whole‚ the industry and various companies and analyzing the same. It enables to predict the future performance of a particular stock based on its past performance‚ the current status of the internal as well as the external environment. This include both fundamental as well as technical analysis. The internal environment includes: * The financial performance
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Are the Dis~inc~ians be~:ween Debt and ;Equity Disappearing? An Overview Richard W. Kopcke and Eric S. Rosengren* During the 1980s‚ the proportion of business assets financed by debt exceeded that of any other period since World War II. Although much of this leverage accommodated new investment‚ during the last half of the decade corporations also replaced more than one-sixth of their outstanding stock with debt securities. Because of this surge in leverage‚ many analysts and policymakers are
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Get the beta of equity from the two comparable companies Orange and Tomy by estimating regression of returns on the market return. Unlever these equity beta using the actual capital structure of these companies to get their asset beta Take the equally- or value-weighted average of asset beta across the two comparable companies The case state that the upgrade will increase risk by 50% Take asset beta estimated in the question above‚ and increase it by 50% Estimate the market historical return using
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| Table of Contents Cost of Capital 2 Value of Equity 2 Cost of Equity 2 CAPM Model 2 Dividend Growth Model 3 Value of Debt 3 Cost of Debt 4 WACC (Weighted Average Cost of Capital) 4 Comparison to Joanna Cohen’s Analysis 4 Financial Statement Analysis 5 Nike Inc. 5 Financial Ratios 6 Leverage Ratios 6 Efficiency Ratios 6 Liquidity Ratios 7 Profitability Ratios 7 Valuation Ratios 7 Conclusion 8 Appendix A – Ratio Calculation 9 Leverage Ratios 9 Efficiency Ratios 9 Liquidity Ratios
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In Equity in Academia‚ Wilkerson started to debate whether she should blame Agua for making more money than her. She considers “[charging] sex discrimination and [demanding] to be paid as much as Agua” (Griffin & Moorhead‚ 2012). If Wilkerson had decided to charge sex discrimination‚ it would have been unethical. “Ethics refers to ‘doing things right’ and ‘doing the right things’ in organizational context” (Eisenberg‚ Goodall & Trethewey‚ 2014). Since Wilkerson was not actually discriminated against
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THE UNIVERSITY OF TECHNOLOGY‚ JAMAICA FACULTY OF LAW EQUITY AND TRUST 1 ESSAY DEADLINE FOR SUBMISSION: Friday‚ February 25‚ 2011 at 12 noon. ____________________________________________________________ ____________ QUESTION a. Using appropriate authorities discuss the disadvantages of separating law and equity. (No more than 1500 words) b. With the aid of relevant legal authorities outline the history‚ uses and purposes of Trusts. (No more than 1500 words) FORMAT FOR
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