Information Management and Business Review Vol. 4‚ No. 4‚ pp. 223-233‚ Apr 2012 (ISSN 2220-3796) Brand Elements Lead to Brand Equity: Differentiate or Die Mosarrat Farhana University of Dhaka‚ Bangladesh mosarrat_58@yahoo.com Abstract: The aim of this paper is to discuss brand elements and to explore its contribution to brand equity based on some relevant research reviews and some examples of prominent brands where brand elements have played a significant role to reach consumer’s head and heart
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Great minds such as Albert Einstein and Stephen Hawking have substantially improved the way we live today with what they have accomplished. Einstein’s theory of relativity is seen in many aspects of our life‚ such as GPS systems and generators. By being radical and doing things others have never tried‚ they make major discoveries that have changed our world significantly. People’s differences and interests lead to new developments which are being made every day. However‚ when a population is suppressed
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Brand equity is considered a key indicator of the state of health of a brand‚ and its monitoring is believed to be an essential step in effective brand management (Aaker‚ 1991‚ 1992). Both researchers (e.g. Shocker et al.‚ 1994) and practitioners (e.g. Biel‚ 1992) have argued for the importance of understanding the concept of brand equity. Country of origin is another important variable influencing consumer perceptions of brands (Hulland‚ 1999) and brand images (Ahmed et al.‚ 2002). In the present
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Debt Verses Equity Financing Paper Debt Verses Equity Financing Paper Charlotte Hughes University of Phoenix The subject described in this paper compares and contrasts lease verses purchase options. The paper will define what debt financing and equity financing are and provide examples of each of the financing options. Debt Financing Debt financing is the selling of bonds‚ bills‚ and notes to raise money for working capital and capital expenditures. Debt financing are either short-term
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Wal-Mart Business Analysis For the final group project we chose to complete a management analysis on Wal-Mart. Covered in this paper are the issues of productivity‚ hiring practices‚ corporate social responsibility and culture‚ diversity and affirmative action‚ the use of information technology‚ leadership‚ teamwork‚ and managing ethics. Productivity is very important to any successful business. Wal-Mart has increased its productivity through many different advances. Business analysts have long
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(Istanbul‚ 29 July 1841–Paris‚ 19 November 1925) was a French mining engineer‚ director of mines‚ who developed independent of the theory of Scientific Management‚ a general theory of business administration [1]; he was one of the most influential contributors to modern concepts of management. FAYOL is one of the first comprehensive statements of a general theory of management‚ [2] developed by Fayol. He has proposed that there are six primary functions of management and 14 principles of management
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Introduction to Business Law Assignment- 20% Lecturer: Arthur Hoyle Tutor: Rosa Raco- Tues 4.30-5.30pm LEGAL ADVICE Subject University of Canberra – Breach of Contract and Damages matter You have sought my advice as to you rights under the original contact between your company‚ Peerless Computers and the University of Canberra‚ which you consider that the University has breached. Your company has requested advice as to whether a term such as delay by a third party can be successfully
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UNIVERSITY SCHOOL OF BUSINESS AND ECONOMICS ELDORET WEST CAMPUS (Human Resource option) COURSE CODE: BBM 406 COURSE: BUSINESS ETHICS TASK: Assignment I PRESENTED BY: Jayne Wairimu Njenga ADM NO. BBM/1491/07 PRESENTED TO: ROSE OMONDI Course Tutor DATE: March 2009 Question: Is good Ethics good business? Definition of Business Ethics Business Ethics is a set of moral principles applied in the commercial world. Business ethics provide guidelines
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Stages of Growth Theory by Dr. Richard L. Nolan In the 1970s Richard L. Nolan developed the Stages of growth model which describes the evolution of information technology in organizations. It identifies six stages that an organization could pass through. His models have been used widely in both organizational research (Greiner‚ 1972) and Information Systems (IS) research (Burn‚ 1994). These models have been used to describe a wide variety of phenomena-the organizational life cycle‚ product life
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Functional Areas of Business MGT/521 October 12‚ 2012 Functional Areas of Business The pursuit of the MBA focuses on developing leaders in the area of business administration. Business leader development includes the study on functional areas of business and roles that managers take to be effective leaders using this information. This paper will focus on two functional areas of business and also explain the role of the manager in our areas. Human Resources and Project Management The first
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