PROJECT REPORT ON CUSTOMER SATISFACTION (BUSINESS RESEARCH METHODS) APRIL: - 2013 SESSION: - 2012 - 2013 Submitted To: Submitted By: Ms. Sugand Ankit Gupta Assistant Professor MBA II Department of Management Studies 28401 ABSTRACT MY project report gives brief study‚ on what are Customer Satisfaction and the techniques of achieving Customer Satisfaction. It focuses on customer’s perceptions. Many firms are interested
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trades or creditors are another option of short term finance. A company can borrow the goods from supplier and pay them later in given period of time. Also we can categorise the source of finance in following ways: a) Equity b) Debt c) Hybrid theory Equity: Equity is the main source of finance that belongs to the owners or stockholders. It is ownership interest of shareholders in company.
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Brand Equity A brand represents a “name‚ term‚ sign‚ symbol‚ or design‚ or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of competition.” Without a recognizable brand‚ a product is but a mere commodity. It’s more than just a name‚ term‚ symbol‚ etc. – a brand is everything that one company’s particular offering stands for in comparison to other brands in a cate-gory of competitive products. As the value
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PREFACE This assignment throws glimpse on the important aspect of the Equity and trust-‘CONCEPT OF EQUITY’. The law relating to equity is largely built on precedent. The rules have been built upon by previous situations which they have dealt with. Equity" may generally be defined as the correction of a defect or error in the law. This idea is apparently of ancient origin‚ tracing back at least as far as Aristotle‚ who defined equity as an exception to the rule where the lawgiver ’s pronouncement is
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deres respektive familier‚ herunder specielt deres forældre for imponerende opbakning‚ specielt i de perioder hvor vejen mod afhandlingens sidste punktum har føltes lang og bakket. Executive Summary This thesis took inspiration from the authors’ jobs as superior managers of AirSquad that is a division of the Danish company GirlSquad ApS. During their employment with AirSquad‚ the authors have constantly faced the challenge of low commitment and retention among the AirSquad promoters. The low commitment
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GENDER EQUITY The Equitable Classroom Practices Institute developed the following strategy to cultivate gender-equity in the classroom. Teachers developed implementation plans that consist of the following strategies that cultivate gender equity in classrooms. For the most part‚ instructional strategies are based on the works of Anderson‚ Brooks‚ and Reavis‚ 1998; and Morrow‚ 1993; and Sadker & Sadker‚ 1994. The following practices are divided into the three main areas of gender bias‚ Sadker
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1 The statement by Henry Kravis that private equity was in its “golden era” might sound like hubris to the unacquainted observer but may actually not be far off from the reality given the growth of private equity funds under management since the advent of large-scale leveraged buy-outs (LBOs) in the 1980s. Henry Kravis as a principal partner in Kohlberg‚ Kravis & Roberts (KKR) pioneered LBOs in the late 1970s and KKR has been a major private equity firm since having reportedly invested in over 160
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An Overview of Customer Satisfaction Models Willard Hom‚ M.B.A. Interim Director of Research Policy‚ Planning & External Affairs Division Chancellor’s Office‚ California Community Colleges Abstract The concept of customer satisfaction has attracted much attention in recent years. Organizations that try to analyze this concept should begin with an understanding of various customer satisfaction models. Such models clarify various theories about customer satisfaction‚ making research and analysis
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1 Introduction “Job satisfaction does not seem to reduce absence‚ turnover and perhaps accident rates”. -Robert L. Kahn “Job satisfaction is a general attitude towards one’s job: the difference between the amount of reward workers receive and the amount they believe they should receive.” -P. Robbins Job satisfaction defines as “The amount of over all positive affect (or feeling) that individuals have toward their jobs.” -Hugh J. Arnold and Daniel C. Feldman “Job satisfaction is the amount of pleasure
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Customer satisfaction is an important issue in a business because it drives revenues‚ market share‚ and competitive strength. Organisations often think the way to measure customer satisfaction is to examine the number of customer complaints. The problems with this method is that it is reactive‚ it only responds‚ if at all‚ after the event and it does not really measure satisfaction only dissatisfaction. Some important factors that help us understand and determine how satisfied or dissatisfied
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