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    Equity Research: Cimpor

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    ADMINISTRATION EQUITY RESEARCH: CIMPOR TOMÁS LAVIN PEIXE 152110052 ADVISOR: PROF. JOSÉ TUDELA MARTINS Dissertation submitted in partial fulfillment of requirements for the degree of International MSC in Business Administration‚ at Universidade Católica Portuguesa‚ September‚ 2012             I. Preface The goal of this dissertation is to value Cimentos de Portugal‚ SGPS‚ S.A‚ hereon stated as Cimpor. In order to do that‚ the main valuation methods and theories will be

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    Red Bull Equity

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    Red Bull Brand Equity According to Keller (2008‚ p 53)‚ brand equity is the strong‚ favorable and unique brand associations in the memory of customers. He goes on to identify (p 54) two sources of brand equity: 1.) Brand Awareness; and 2.) Brand Image. Red Bull has well defined tactics for both sources. The Brand Awareness Source for Red Bull Brand Equity Keller (p 54) notes the key elements of Brand Awareness: 1.) Recognition; and 2.) Recall. He postulates that if buy decisions are made at

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    approaches of management theory. Your essay must clearly define the term ’’ management theory’’ and include industry examples to illustrate your answers. The purpose of this essay is to provide a critical assessment of the strengths and weaknesses of the classical and human relations theories of management giving some industry examples which supports their applicability and importance or otherwise. “‘Critical evaluation is the skill of assessing the strengths and weaknesses of a piece of work‚ and

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    Owners' Equity Paper

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    Running head: OWNERS’ EQUITY PAPER Owners’ Equity Paper Michelle McDaniel University of Phoenix Owners’ Equity Paper Introduction Investors have to keep a close eye on many different parts of their investments. First‚ keeping the paid-in capital separate from the capital earned. Paid-in capital is the total amount of stock purchased by the shareholders. Where earned capital is the profit earned from operations. Second‚ the investor needs to keep track of the capital earned this creates

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    Brand Equity of Starbucks

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    STARBUCKS Company Background Howard Schultz is the Chairman‚ and Chief Global Strategist in Control of the Starbucks Company. In 1971‚ a small coffee shop which specialized in selling whole Arabica beans was opened in Seattle’s Pike Place Market by Gerald Baldwin‚ Gordon Bowker and Ziev Siegl. In 1982‚ Schultz joined the Starbucks marketing team and he was inspired by the Milan’s coffee culture to set up an espresso bar in the corner of its only downtown Seattle shop. At that time‚ he stated‚ “The

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    Sarcastic Weaknesses

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    “It was only long after that I recognized sarcasm as the protest of people who are weak” (22). This quote reflects the idea that people often use humor and sarcasm to camouflage their true feelings. In A Separate Peace‚ John Knowles explores the cause of this unnecessary yet widely prevalent type of behavior. People use sarcasm to avoid criticism of their real emotions. By avoiding criticism‚ they also avoid the possibility of negative reactions. In A Separate Peace‚ Knowles creates Gene’s experience

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    Kimball Weaknesses

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    One of the biggest weakness in Kimball’s book is the distinguishment between the “authentic” religion and “unauthentic” religion. This is a weakness to Kimball’s book as by this differentiation Kimball claims that good religion is true‚ this therefore when a religion has become “unauthentic” as it has become unprogressively. This a weakness to Kimball’s book as it is it takes a very subjective understanding of a good and bad religion. Many scholars such as Dr Charles Selengut argues that‚ there is

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    Writing Weaknesses

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    English 1100 Syllabus: Foundations of College Writing‚ Fall 2013 Instructor: Christine Nicodemus (Sections 65‚ 66‚ 130‚ 113) Email: nicodemusc@ecu.edu Phone: (252) 328-1538 Office: Bate 2135 Office Hours: Monday 5-5:40‚ Tuesday 2-3:15‚ Wednesday 1:20-2:35 and 5-5:40‚ Thursday 2-3:15 Other meeting times can be scheduled if necessary/feasible; please email me to arrange a time. **Important Course Requirement** As the semester progresses‚ keep all of your projects‚ including all drafts

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    Brand Equity of Pepsi

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    A REPORT ON BRAND EQUITY OF Submitted by: Amrapali Singh (11) Ankush Redhu (16) Anup Sharma (18) Atul Kumar Singh (27) Devanshu Mehta (36) Kalyani Barman (57) INTRODUCTION Pepsi is a 100-year-old carbonated soft drink brand loved by over 200 million people worldwide. The largest single selling soft drink brand in India‚ Pepsi is ubiquitous on just about every social occasion. In 1886‚ the US Caleb Bradman‚ a man with a plan formulated a blockbuster of a digestive drink and decided to call it Brad‟s

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    Brand equity measurement

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    INTRODUCTION Since the late 80s‚ brand equity (BE) has been regarded as one important marketing concept in both business practice and academic research as it gives marketers more competitive advantage through successful brands (Lassar‚ Mittal‚ & Sharma‚ 1995‚ p. 11). Although there are many researches about brand equity carried on by numbers of authors‚ most of their conclusions are consistent with Farquhar’s concept of brand equity as “the value added by the brand to the product” (Srinivasan

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