What is Viagra? Viagra (sildenafil) relaxes muscles and increases blood flow to particular areas of the body. Viagra is used to treat erectile dysfunction (impotence) in men. Another brand of sildenafil is Revatio‚ which is used to treat pulmonary arterial hypertension and improve exercise capacity in men and women. Do not take Viagra while also taking Revatio‚ unless your doctor tells you to. Important information about Viagra You should not use Viagra if you are allergic to sildenafil
Premium Hypertension Myocardial infarction Erectile dysfunction
may feel guilty or abnormal because they continue to have sexual feelings. * Most common cause of sexual dissatisfaction is lack of a partner * Divorces‚ widowhood‚ or ill or disabled spouses are common problems. * Men may develop erectile dysfunction and women may experience painful intercourse as a result of atrophy of vaginal tissues and decrease in natural lubrications. Exercise Needs * 2 ½ hours of moderate intensity aerobic exercise‚ like brisk walking. * Muscle
Premium Vitamin D Osteoporosis Cancer
phenomenon that is Viagra is an excellent example of what marketing can and cannot do. With a product that is perceived to address a perceived need effectively‚ the marketing is easy. In the medical world‚ impotence is generally known as erectile dysfunction‚ or EO for short. EO is a condition in which men are unable to achieve an erection sufficient to engage in satisfactory sexual activity. The proportion of men that are affected by the condition is difficult to estimate‚ as many men are reluctant
Premium Pharmacology Marketing Erectile dysfunction
Believe it or not‚ this song is about ERECTION. At first i mistook this song as about a guy having an affair. However‚ only after careful review of the lyrics did i realize that it’s really about erectile dysfunction‚ sexism‚ family‚ and possibly bipolar disorder. "...We shared that 9 o’clock ride Oh my heart was screaming as you left your seat Following your movements I was at your feet and..." -this part of the song is about the man on a bus who sat beside a lady‚ which was implied to
Premium Erectile dysfunction Penis
Lecture 10: Product Team Cialis: Getting Ready to Market (case 12) 1-) The most relevant dimensions along which to segment the patient market for the Erectile Dysfuction (ED) treatment are demographic‚ psychographic and behavioral dimensions. With demographic segmentation‚ we divide the market into groups on the basis of variables such as age‚ family size‚ family life cycle‚ gender‚ income‚ occupation‚ education‚ religion‚ race‚ generation‚ nationality and social class. The prevalence of
Premium Sexual intercourse Patient Psychographic
treatment (i.e.‚ what are the different ways you could divide it up)? Of the segments identified‚ which would you target initially with Cialis? With a potential total of 150M men worldwide (30M in the United States alone) suffering from medical Erectile Dysfunction‚ there is a wide range of factors identified as the potential causes: * Caused my other medications * Medical diseases * Lifestyle factors (Smoking‚ Obesity‚ Alcohol) * Psychological effects (Stress‚ Depression are 20% of
Premium Erectile dysfunction Marketing Strategic management
Case 6: Product Team Cialis: Getting Ready to Market 1. SWOT Strengths: Management strength in strategic joint venture Integrated sales and marketing at Lilly as GMSO Brand councils with affiliates Unique offering – 36hr longevity‚ high fat meals not affecting efficacy or onset time Weaknesses: Lack of product launch experience at ICOS Marketing budget relative to competitors Potential challenges associated with partnership Opportunities: Deaths attributed to Viagra Only 25% of Viagra
Premium Advertising Marketing Erectile dysfunction
Sexual dysfunctions are problems some people experience which hinders ones ability to have normal sexual intercourse. There are four main categories of sexual dysfunctions: Sexual desire disorders‚ Arousal disorders‚ Orgasm disorders and Pain disorders. Sexual desire disorder is basically a low libido/no desire for sex even with a long term parter that you’ve previously had sexual relations with. Arousal disorder is commonly known as erectile dysfunction in which there isn ’t enough blood flow to
Premium Sexual intercourse Orgasm Penis
1. Why was Viagra so successful? Viagra’s success was due to: * Viagra was the first orally taken drug that addressed ED. Other alternatives that had already existed in the market were: penile implants‚ vacuum pumps ‚ ED injection and urethra suppository‚ none of them were really user friendly. * Viagra was the first affordable solution for ED‚ its retail price was $10/dose‚ whereas Caverject injection cost $25/dose‚ vacuum pumps $300 to $500‚ and the most expensive‚ penile implants ranged
Premium Erectile dysfunction Eli Lilly and Company Hypertension
Cialis Case Analysis I. Problem: Lilly ICOS LLC (“Lily”)‚ a young biotech start-up‚ is going to launch a new drug Cialis for male impotence treatment. In the existing ED drug market‚ Viagra has gained a huge success and Pfizer is accelerating its marketing pace. The problem with Lily is which patient segment to target and how to position itself in the marketplace in launching the Cialis. II. Alternatives: 1) Follow a Beat Strategy and Come Up with a Differentiated Positioning + High profit
Premium Marketing Erectile dysfunction Eli Lilly and Company