In the book The Medium Is the Message Marshall McLuhan explains that though the medium is responsible for delivering the message to the audience‚ he argues that the medium acquires equal or more value than the message itself. Furthermore‚ the medium‚ through which the message of content is presented‚ holds accountability to the way the message is perceived. McLuhan makes it clear that the ‘message’ of his article is that man fails to notice that technologies (mediums) will have effects on culture
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Observations Hazards / Good Practice Control measures Immediate‚ medium‚ long-term actions Timescale (Immediate‚ 1 week‚ etc) (1) Good practice: Adequate lighting‚ ventilation‚ and low background noise levels. Continue the good practice. Ongoing (2) Good practice: Operating manuals were available for some of the work equipments. Immediate: Continue to make the manuals accessible to the relevant employees. Medium: Arrange a suitable place to hold the manuals and inform employees about
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http://www.fnf.org.ph/talakayan/liberal_topic.php?id=240 Filipino vs. English as the medium of instruction The English vs. Filipino debate is once again a hot topic. A petition has been filed in the Supreme Court challenging the government?s policy of using English as the medium of instruction in our schools. According to those who filed the petition‚ the push for the use of English in our classrooms will only lead to further deterioration of what?s already been described as a rather inferior
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Motion in a Viscous Medium Aim The aim of this experiment is to measure the terminal velocity of spherical beads falling under gravity in a liquid determine‚ and hence determine its viscosity using Stoke’s law. Introduction When a stationary solid object is complete or partially immersed in a fluid‚ it experiences an upthrust or buoyant force. According to Archimedes’ principle‚ this buoyant force B is given by where ρ is the density of the fluid‚ Vs is the immersed volume of the
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WOOLWORTHS LTD. [pic] ❖ Financial Planning Cycle at Woolworths o Woolworths supermarkets experience a cyclical flow of funds in accordance with predictable consumer and retail cycles o It: - assesses current performance prior to planning - records transactions to summarise trading data - analyses the data so that actual financial performance is assessed against targeted performance ❖ Financial Markets Relevant to Woolworths o Woolworths Ltd. Is a publicly listed
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English as a medium of instruction – a growing global phenomenon: phase 1 Interim report April 2014 Author: Julie Dearden‚ Senior Research and Development Fellow‚ English as Medium of Instruction (EMI)‚ Department of Education‚ University of Oxford www.britishcouncil.org/education/ihe Going Global 2014 1 Introduction There is a fast-moving worldwide shift from English being taught as a foreign language (EFL) to English being the medium of instruction (EMI) for academic subjects such as science
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Since the Industrial Revolution of the 19th century‚ the function of fashion as a medium of communication is becoming of a new significance for modern society. Introduction. Clothing has always had place in society. Ever since the primitive society people were dressing for variety of reasons: at first‚ simply to cover naked parts of human bodies‚ to protect one from bitter frost or extreme heat; centuries later--to become an indicator of one’s well-being and social position‚ a sign of royalty and
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Easy LO: 1 2. In the years between 1990 and 2001 when global gross domestic product rose 27%‚ what was the growth in global exports? A) 25% B) 75% C) 35% D) 50% Answer: B Level: Medium LO: 1 3. What is a “foreign exchange rate?” A) the price to buy a foreign currency B) the price to buy foreign goods C) the difference between the price of goods in a foreign currency and the price in
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there has been a great development in the technology for knowledge and learning. From the origination of the computer to the creation of the Internet‚ a shift has been seen in the use of print to electronic text. Marshall Macluhan’s statement “the medium is the message” relates directly to the perception of the new technology and how the message is changed due to the new media. Ted Nelson’s dream of hypertext in the mid-1960s was largely influential. These electronic writing technologies in the digital
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“The medium is the message” McLuhan defines the medium as any extension of our body‚ senses or mind. Therefore‚ any instrument of change is a medium. The resulting change McLuhan refers to is often subtle and it is this change that is the message (McLuhan‚ 1994). At first glance‚ McLuhan’s
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