associated with this exercise? If so‚ list what they are and what precautions should be taken. Some of the safety precautions
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Organizational Communication Analysis of McDonald’s Yijun Zhang October 17‚ 2014 The McDonald’s corporation was started in 1940 and has since grown as a fast food entity‚ with restaurants and supply outlets all over the world. Maurice and Richard McDonald started a Bar-B-Q restaurant in San Bernardino‚ the United States in 1940(“McDonald’s History”). In 1948‚ they introduced the “Speedee Service System” and the CEO Ray Kroc established the McDonald’s System Inc. in Illinois in 1955. In addition‚ the
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to be profitable was the introduction of local tastes to the menu. “Items such as the Maharaja Mac‚ which is a Big Mac made with chicken patties instead of beef. It also offers a McAloo Tikki‚ a burger made with a spicy breaded potato patty ‚ red onions‚ tomatoes and a "special vegetable sauce"”(Choi‚ 2014‚ para 5). Furthermore‚ all ingredients in the vegetarian products are completely vegetarian including the
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SWOT analysis of McDonalds. Having one of the most favorite burgers in the world‚ McDonalds is a brand which will hardly be missed by anyone. The SWOT of Mcdonalds discusses the reasons that the firm has been able to achieve this height of fame‚ and why‚ be it breakfast‚ lunch or dinner‚ people may prefer the local McDonalds STRENGTH Brand Equity…world-wide 42% of US fast-food hamburger business Consistency of food Successful items: Fries‚ Happy Meal‚ Big Mac‚ Egg McMuffin‚ Promotions Overseas
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outlets (See Table 1). Headquartered in the United States‚ the company began in 1940 as a barbecue restaurant operated by Richard and Maurice McDonald; in 1948 they reorganized their business as a hamburger stand using production line principles. Businessman Ray Kroc joined the company as a franchise agent in 1955. He subsequently purchased the chain from the McDonald brothers and oversaw its worldwide growth. [1] North America United States‚ Mexico‚ Canada Europe Austria‚ Belgium‚ Czech Republic‚ Finland
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McDonald’s is getting a massive amount of bad press from critics circling on this issue which is steering away franchisees and customers. The company is renowned for its fast preparation of meals for customers‚ and since the start of the business by the McDonald brothers‚ Richard and Maurice‚ themselves‚ the company underwent issues pertaining to health – campaigns against the overall fastfood industry occurred‚ launched by public interests groups‚ environmentalists‚ and consumer advocates. Apart from that
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MacDonald’s Operations MC Donald Corporation was Born in 1940s. It was the first fast food industry in the world market. And who started a chain system in the world market. It serves some of the world favorite and famous food like French fries‚ Big Quarter Pounder‚ Chicken Nuggets and sausage McMuffin with egg as a breakfast. MC Donald is the leading global food service retailer with more than 33000 local restaurants served by more than 1.7 million employees p in 122 different countries
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inexpensive food. In the United States alone‚ McDonald’s served over 20 million customers every day.1 Although such a number testified to the restaurant chain’s success‚ it also suggested a troubling question for management. With McDonald’s already serving so many customers‚ how could it possibly attract more business? External pressures reinforced the dilemma. Demographic trends were reshaping American eating habits while competitors were attacking the quick-service giant from all sides. From chains specializing
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November 2012 You Want Fries With That? In the beginning was the potato. How it found its way from the South American highlands into those little sacks of McDonald’s fries is a long‚ adventurous tale that remains untold. With a history dating back to when humans first realized the importance of spice trading‚ the artificial flavor industry has gradually become a growing industry whose members consider their trade an art form. I’m not ashamed to admit that Eric Schlosser introduced me to the flavor
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Fast Food Nation: The Dark Side of the All-American Meal. Eric Schlosser. New York‚ NY: Houghton Mifflin Company‚ 2001‚ 383 pp. Notes. $13.95. "This book is about fast food‚ the values it embodies‚ and the world it has made‚" writes Eric Schlosser in the introduction of his book‚ Fast Food Nation. His argument against fast food is based on the premise that "the real price never appears on the menu." The "real price‚" according to Schlosser‚ ranges from obliterating small business‚ spreading pathogenic
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