INTRODUCTION The Classic Pen Company; originally producing Black and Blue Pens‚ decided to enlarge it’s product portfolio by introducing new products in the market. The sales prices are determined as %3 more for Red nd 10% more for Purple with an expecance of higher margins. With the coming products production started to cry out on the difficulties of producing the new red and purples stating that they need extra workload for production‚ planning and keeping track of the information. On the
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The Classic Pen Company A Case Analysis The Classic Pen Company – A Case for Activity Based Costing Introduction: • Low-cost producer of traditional Blue and Black ink pens • Profit margins of over 20% of sales • 5 years earlier- introduced Red Pens using same technology at 3% premium • Recently‚ introduced Purple Pens using same technology at 10% premium. Classic Pen Company – Issues facing the Management ISSUE 1 - Profitability While Red & Purple pens seem to be more profitable‚ overall
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of Computer Science of Engineering Laki Reddy Bali Reddy College of Engineering Mylavaram – 521 230. Abstract: I am now going to tell about P-ISM (“Pen-style Personal Networking Gadget Package”)‚ which is nothing but the new discovery which is under developing stage by NEC Corporation. At the 2003 ITU Telecom World exhibition held in Geneva‚ the Tokyo-based NEC Corporation displayed a conceptual $30
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Ricardo Carter Jan 16‚ 2013 SCM 371 BIC Pen: Case Study This value chain analysis of the BIC Corporation is occurring to provide individual with the knowledge of the thought process that businessman/businesswomen in the supply chain field use every day when deciding what company to purchase a certain product from. This process includes the breaking down of the company’s financial report and whether the product is eco-friendly. Financial report of any company usually includes material cost‚ manufacturing
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Reverse Engineering of a Pen – Assignment Requirements 1) Plastic Container: the plastic container is the framework for the pen. a) Has to be plastic so it is cost efficient and can be easily manufactured. With these two properties it can be mass-produced in order to profit. b) Must be cylinder shaped in order for the ballpoint ink cylinder to fit into the plastic cylinder. c) The plastic cylinder must be in two parts. The two parts are a bottom and a top. The top cylinder’s wedges on the
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Zephyr Zero Gravity Fountain Pen Shinde Ameet Narayan Indian Business Academy. Greater Noida Marketing Mix Product Zephyr Zero Gravity Fountain Pen is an innovative product It works on zero gravity technology consisting of pressurized ink cartridges It can write Upside down‚ Under water‚ over wet and greasy paper or at any angle It also works at high altitude (12‚500 feet) which makes it possible to use in airplanes too The Ink cartridges are replaceable It comes in four elegant colors
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Currently Clique pens is stuck in a situation where they are competing with other pen brands including BIC‚ Scripto‚ Pentel‚ Pilot‚ Papermate‚ and Sharpie. The fight for shelf space is among some of the biggest retailers worldwide such as Wal-Mart‚ Target‚ CVS‚ and Kroger. Because of the immense power retailers hold in this market‚ companies like Clique need to make sure they are allocating their funds in ways that deem appropriate to stay on the shelves. Pens are a high profit and high-turnover
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Brandon Adams Scratch of a Pen‚ 1763 #1. Colin Calloway states that the Treaty of Paris of 1763 was one of the causes of the American Revolutionary War. Identify and define all of the terms of the treaty as discussed in the book‚ how those terms affected the colonists and why this treaty is seen as the beginning of the journey to the American Revolutionary War. After the Seven Years’ War was finally over Britain signed the Treaty of Paris of 1763‚ ultimately giving Britain an empire. Ridding
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Expressing Feeling I find myself in situations where I am forced to express myself‚ but not always do I feel comfortable expressing myself truly. One occasion I recall was just last week. My friends and I all went to lunch and the million dollar question arose‚ “when do we want to go to lunch?”. Me‚ being the selfless man I respond with a shrug‚ “I’m down for anything‚ it’s up to y’all”. But in the inside I was craving a double bacon cheeseburger from Freddy’s. Due to the fact that I did not express
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January 3‚ 2013 [RURAL FIELD REPORT] Report On Field Study & Experiential learning by visiting various Rural Areas Date – 03/JAN/2013 Submitted To: Professor Vikram Parekh Submitted By: Ashwin Govindankutty Faisal Shaikh Reagan Chettiar Shivanand Kotian Suraj Tamhane Vineeth Damodaran 05 42 11 20 48 52 Page 1 January 3‚ 2013 [RURAL FIELD REPORT] ACKNOWLEDGEMENT We are grateful to Professor Vikram Parekh‚ Faculty of subject Marketing Applications and Practices‚ for giving
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