first coined by businessman‚ Jay Conrad Levinson who proposed that "guerilla marketing is more about matching wits than matching budgets". As described by Levinson in his book: Guerilla Marketing‚ the term simply refers to an unconventional way of performing marketing and promotional activities on an
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group. Spain has a number of native populations. In addition to the Spaniards‚ there are the Basques‚ Catalans‚ Galicians‚ and Canarians. The origins of the Basques people are unknown and their language is unrelated to any other language of Europe (Levinson‚ 1998). They have been a known population in the region for 1000 years and have successfully resisted rule by various groups. The Basque region is one of the fastest growing and most rapidly developing regions of Spain. It is consider a highly desirable
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Levinson defines a musical work as a dual structure‚ sound and means of performance (S/PM)‚ as "indicated" by a person at some time. An "indicating" takes the form of the creation of a score by a composer. He writes that certain attributes of musical works are dependent on more than the sound structure they contain‚ this is what makes musical works different from each other. Musical works are not only sound structures but rather they are an integration of sound structures and performance. Levinson
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References: Levinson‚ M. (March 7‚ 2007) ABC: An Introduction to Knowledge Management (KM): The basic guide to Knowledge Management (KM). Retrieved May 20‚ 2010 from http://www.cio.com/article/40343/ABC An Introduction to Knowledge Management KM Lewis‚ J.J. (2006) Knowledge
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Within different cultures the definition of politeness may vary substantially and as a result may be appropriated in ways that are largely misunderstood within the context of other cultures. It is for this reason that scholars such as Brown and Levinson have derived theories on politeness and its use within global society‚ however the seemingly non-existent universal definition of politeness can also be responsible for the criticisms that these theories receive. When discussing the notion of politeness
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Research in practice (2nd ed.). Cape Town‚ South Africa: University of Cape Town Press. Kleege‚ G. (2006). Blind rage: Letters to Helen Keller. Washington‚ DC: Gallauder University Press. Levinson‚ D. J. (1996). The seasons of a woman’s life. New York: Ballantine Books. Levinson‚ D. J.‚ Darrow‚ C. N.‚ Klein‚ E. B.‚ Levinson‚ M. H.‚ & McKee‚ B. (1978). The seasons of a man’s life. New York: Alfred A. Knopf. Lindegger‚ G. (2006). Research methods in clinical research. In M. Terre Blanche‚ K. Durrheim‚ & D
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and increased vulnerability from mental illness or drug-related problems are the reasons for their traumatic life events. Homeless children growing up in shelters and without a stable home often have unmet educational‚ social‚ and emotional needs (Levinson‚ 2004). Heath risk factors facing the homeless include and are not limited to lack of insurance‚ permnent shelter‚ lack of transportation‚ Where are the homeless living  NHCHC (2010)  Homeless youth rely on themselves or
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as a first part and a second part; typed‚ so that a particular first part requires a particular second (or range of second parts). Typical adjacency pairs include greeting-greeting (1)‚ question-answer (2)‚ offer-acceptance/rejection (3) patterns (Levinson‚ 1983: 303):. having produced a first part of some pair‚ the current speaker is expected to stop speaking‚ and the next speaker must produce at that point a second part to the same pair (Yule‚ 1996: 77). If an initial request or greeting does not
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from World War II and the failure of U.S and was mainly around 1975. military intervention against Communist North Vietnam (Levinson). These people were basically forced out due to beliefs and the trouble life they would have had to live if they stayed in Vietnam. There were two groups that came over. First being the ones from the war and second the “boat people” (Levinson). This was traumatic and problematic because the second waves of Vietnamese people were much less educated than the first. When
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downright rude in another. The Tact maxim The tact maxim states: ’Minimize the expression of beliefs which imply cost to other; maximize the expression of beliefs which imply benefit to other. ’ The first part of this maxim fits in with Brown and Levinson ’s negative politeness strategy of minimising the imposition‚ and the second part reflects the positive politeness strategy of attending to the hearer ’s interests‚ wants‚ and needs: Could I interrupt you for a second? If I could just clarify this
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