The example mentioned of the IBM proved a brand image building through corporate social responsibility. The other example of creating a positive brand image is of Marico. The Marico’s product Shanti Amla oil is the choice of lot of people and this has become a fastest selling oil brand due to the long term corporate social responsibility initiative i.e. commitment for the children education in our country. The company named the product “Nihar Shanti Amla” that means a humanity approach towards
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Corporation is a legal entity made of natural persons or other legal entities that holds legal identity within the society. Corporate social responsibility is the duty of a corporation to create wealth in ways that avoid harms to‚ protect‚ or enhance societal assets. The idea of Social Responsibility interrelates the obvious interrelationship between business corporations‚ government and American society‚ is based on the fundamental idea that the corporations have duties that go beyond carrying out
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Corporate Social Responsibility in France: A Mix of National Traditions and International Influences (Article summary and discussion question- article 5) This article explaines the practice of corporate social responsability in France. The fact is‚ that because there is not a lot of literature based on CSR which is not Anglo-American‚ we thought that other countries have remainded inactive in this point of doing business today. So‚ the main question is‚ what can be learned from the French experience
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MEMO To : Dr Janie Liew-Tsonis From : NurulJannah Binti Ismail Date : 6 March 2013 Subject: Three reasons for choosing UMS ========================================================= Choosing the right university is crucial. The main reason being‚ the right university provides you with the opportunity to grow and gain knowledge. First main reason‚ I choose to enter Universiti Malaysia Sabah is because I want to gain more opportunity and experience here. As we know Sabah situated on the
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2010 Corporate Social Responsibility in Rural Development Sector: Evidences from India 139 Corporate Social Responsibility in Rural Development Sector: Evidences From India A. Manager (Sociology) RITES LTD. (A Government of India Enterprise) RITES Bhawan 1‚ Sector-29‚ Gurgaon-122 001 email: dr_sanjaypradhan@yahoo.co.in‚ akhileshranjan@rediffmail.com Sanjay Pradhan‚ Akhilesh Ranjan Abstract The paper attempts to explore Corporate Social Responsibility (CSR) practices particularly
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International Journal of Management Reviews (2010) DOI: 10.1111/j.1468-2370.2009.00275.x The Business Case for Corporate Social Responsibility: A Review of Concepts‚ Research and Practice ijmr_275 85..106 Archie B. Carroll and Kareem M. Shabana1 Director‚ Nonprofit Management & Community Service Program & Robert W. Scherer Professor Emeritus‚ Department of Management‚ Terry College of Business‚ University of Georgia‚ Athens‚ GA 30602‚ USA‚ and 1 Assistant Professor of Management‚ School of
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Corporation is a legal entity made of natural persons or other legal entities that holds legal identity within the society. Corporate social responsibility is the duty of a corporation to create wealth in ways that avoid harms to‚ protect‚ or enhance societal assets. The idea of Social Responsibility interrelates the obvious interrelationship between business corporations‚ government and American society‚ is based on the fundamental idea that the corporations have duties that go beyond carrying out
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CSR - A BRIEF NOTE Research Title : Social Impact of Corporate Social Responsibility (CSR) and its relevance to the contemporary Indian society Purpose : Research study for Doctoral Thesis (PhD) Research Guide : Prof. Dr. C. Ganesh‚ Head Dept of Sociology University : Osmania University‚ Hyderabad Research Scholar : Sarvesh Amrutha Abstract The research study‚ “Social Impact of Corporate Social Responsibility (CSR) and its relevance to the contemporary Indian society”
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Literature review concerning corporate social responsibility‚ green marketing and greenwashing M32MKT – Contemporary Issues in Marketing Coventry University Word count : 2396 28 October 2014 It takes 20 years to build a reputation and five minutes to ruin it. If you think about that‚ you’ll do things differently – Benjamin Franklin ABSTRACT This literature review identifies different topics in CSR while discussing them with case studies. The first section
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What is corporate social responsibility (CSR)? According to the ¡®Wikipedia¡¯ ‚ ¡°Corporate social responsibility (CSR) is a company s obligation to be accountable to all of its stakeholders in all its operations and activities with the aim of achieving sustainable development not only in the economical dimension but also in the social and environmental dimensions.¡±(en.wikipedia.org/wiki/Corporate_social_responsibility retrieved:10/09/07); another definition is that ¡°CSR is about how companies
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