DISSERTATION ON INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION Submitted in partial fulfillment of the requirement for MBA Degree of Bangalore University BY VIKRAM RAJPUROHIT Register Number 06XQCM6085 Under the guidance of Prof. JAIRAJ NAIR M.P.Birla Institute of Management Associate Bharatiya Vidya Bhavan Bangalore-560001 2006-2008 DECLARATION I hereby declare that the dissertation titled “INFLUENCE OF PACKAGING OF CADBURY PRODUCTS ON CONSUMER PURCHASE DECISION”
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in 2005 to 110-120 gm now and there is a lot of scope to grow even further‚" says Rajesh Ramanathan‚ director‚ HR‚ Cadbury Kraft Foods. Increasing consumer demand has led to more and more players entering the market. Cadbury Kraft Foods has been a market leader in the chocolate category since the last 64 years in India. The chocolate is worth Rs 3‚200 crore in India of which Cadbury Kraft Foods has a 70% share‚ 20% is held by Nestle and the others operate in the remaining 10%‚ which forms around
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KEY WORDS: - (RC) Rate contract‚ (ERP) Enterprise Resource Planning‚ (ICE) Information Consolidation for Efficiency‚ (OEM) original equipment manufacturers‚ (EPC) executive purchase committee‚ (MM) materials management‚ (PR) Purchase Requisition‚ (PO) Purchase Order‚ (LOI) Letter of Intent‚ (EMD) Earnest Money Deposit‚ (BEC) Bid Evaluation Criteria‚ (NIT) Notice Inviting Tender‚(TC) Tender Committee‚( E&P) Exploration and Production‚ (MTOE) Million Metric Tons of Oil Equivalent‚ (PSU) Public
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The acquisition of Cadbury faced widespread disapproval from the British public‚ as well as groups and organisations including trade union Unite‚[29] who fought against the acquisition of the company which‚ according to Prime Minister Gordon Brown‚ was very important to the British economy.[30] Unite estimated that a takeover by Kraft could put 30‚000 jobs "at risk"‚[24][31][32] and UK shareholders protested over the Mergers and Acquisitions advisory fees charged by banks. Cadbury’s M&A advisers
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Background BASF is the largest diversified chemical company in the world and is headquartered in Ludwigshafen‚ Germany. BASF originally stood for BadischeAnilin- und Soda-Fabrik (English: Baden Aniline and Soda Factory).BASF was founded on 6 April 1865 in Mannheim‚ in the German-speaking country of Baden by Friedrich Engelhorn. Currently there are 109‚140 people worldwide working in BASF. The BASF Group comprises subsidiaries and joint ventures in more than 80 countries and operates six integrated
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Year 2013 Exam Sitting DECEMBER Subject Information Technology and System Weightage 25% Submission Date 14 November 2013 Regulations A. Late Submission A 10% deduction per day of total coursework marks (excluding weekends and public holidays). Late submission between 5 to 10 days‚ results in a 50% deduction of total coursework marks. Late submission past 10 days results in an automatic 0% for coursework and the student will be barred from the final examination. B. Deliverables
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2278-5671 ERP: AN EFFECTIVE RESOURCE UTILIZATION TOOL FOR ORGANIZATION Prof. Amar R. Mudiraj * ABOUT THE AUTHOR * PROF. AMAR R. MUDIRAJ; ASSISTANT PROFESSOR‚ MARATHWADA INSTITUTE OF TECHNOLOGY‚ AURANGABAD (MH) ABSTRACT In today’s era of fast growing organization‚ every organization is facing the problem of resource utilization‚ is one of the most difficult and challenging job for the organization. An organization needs an automatic tool for the resource utilization activities. ERP is one
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is an ERP software leader Head Quartered in UK and is a subsidiary of Sage Group Plc. It is the 3rd largest supplier of ERP behind SAP & Oracle. It supplies ERP solution mainly to small and medium business and to a little extent to large businesses. It mainly focusses on industries such as Healthcare‚ HR & Payroll‚ Construction/Real Estate‚ Payment Processing‚ Accountancy‚ Manufacturing‚ Retail‚ Automotive‚ and Not for profit Organizations. The ERP variants include– Sage 100 ERP‚ Sage 500 ERP‚ Sage
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CASE 3 ERP Purchase Decision at Benton Manufacturing Company‚ Inc. MIS 6330 In case study III-4‚ titled “ERP Purchase Decision at Benton Manufacturing Company‚ Inc.‚” describes in detail what a major manufacturing company experiences while considering a substantial investment with the implementation of an ERP (enterprise resource planning) system. Among the company’s management personal opinions vary‚ some doubt the need of such a system while others support and justify the expense. The
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Integrated Management Systems: ERP – MRP Evolution… ERP philosophy has evolved from MRPII philosophy. MRPII philosophy evolved from MRP philosophy. It is important to understand the difference between each term. Effective ERP requires that integrated management processes extend horizontally across the company‚ including product development‚ sales‚ marketing‚ manufacturing‚ and finance. It must extend vertically throughout the company’s supply chain to include the acquisition of raw materials‚ suppliers
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