(8NBNG169) A Thesis on “TO STUDY PROMOTIONAL STRATEGY ADOPTED BY RANBAXY LABORATORIES LTD RELATED TO RANITIDINE-150mg (Antiulcerant) IN NAGPUR CITY” INTRODUCTION OBJECTIVES:- To study the overview of Indian Pharmaceutical Market. To study the culture of Ranbaxy Lab. To find out the promotional strategies used by Ranbaxy with respect to ‘Histac’ tab. To find out various promotional strategies used by Ranbaxy to acquire market share in Nagpur city. To study the competitors of
Premium Generic drug Pharmaceutical industry Gastroesophageal reflux disease
Risks to your ERP-SAP implementation 1. Inadequate “as is” documentation Symptoms: You are the implementation Project Manager for a consulting firm and you have a client that just selected an ERP system. You (the project manager) and your team start gathering requirements from end users through focus groups‚ workshops‚ sessions with SMEs‚ etc. After gathering information from end users you erroneously conclude that you have all the necessary information and requirements to successfully implement
Premium Software testing Project management Enterprise resource planning
Critical factors for successful ERP implementation: Exploratory findings from four case studies Jaideep Motwani a‚*‚ Ram Subramanian a‚ Pradeep Gopalakrishna b a Seidman School of Business‚ Grand Valley State University‚ Department of Management‚ 401 West Fulton‚ Grand Rapids‚ MI 49504‚ USA b Department of Marketing and International Business‚ Lubin School of Business‚ Pace University‚ New York‚ NY 10038‚ USA Received 29 March 2004; received in revised form 14 December 2004; accepted 13 February
Premium Enterprise resource planning Management Case study
Metrics Used to Measure Training Impact At Ranbaxy L.N.D. Report Compiled By: Group 5 Aditi Chahana Nayan Prasun Priyam Under the Guidance of Prof. A. U. Bhaskar Acknowledgement All of us together have put in constant efforts in the making of this report. However‚ it would not have been successful without the kind support‚ help and guidance of all our mentors. We would like to extend our sincere thanks to all of them without which this would not have been possible. We are
Premium Ranbaxy Laboratories Skill Donald Kirkpatrick
ERP IMPLEMENTATION FAILURE AT HERSHEY FOODS CORPORATION Hershey is one of the oldest chocolate companies in the United States‚ and an American icon for its chocolate bar. The Hershey Company‚ known until April 2005 as the Hershey Foods Corporation and commonly called Hershey’s‚ is the largest chocolate manufacturer in North America. Its headquarters are in Hershey‚ Pennsylvania‚ which is also home to Hershey’s Chocolate World. Milton S.Hershey founded it in 1894 as the Hershey Chocolate Company
Premium The Hershey Company Chocolate Milton S. Hershey
Asia Conference on Information Systems (PACIS) 8-3-2009 ROLE OF ORGANIZATIONAL FACTORS IN ERP SYSTEM IMPLEMENTATIONS Madhavi Latha Nandi Xavier Institute of Management‚ madhavinandi@yahoo.co.in Gopal Krishna Nayak Xavier Institute of Management‚ gopal@ximb.ac.in Recommended Citation Nandi‚ Madhavi Latha and Nayak‚ Gopal Krishna‚ "ROLE OF ORGANIZATIONAL FACTORS IN ERP SYSTEM IMPLEMENTATIONS" (2009). PACIS 2009 Proceedings. Paper 109. http://aisel.aisnet.org/pacis2009/109 This material
Premium Enterprise resource planning Innovation Business process management
MTR Foods has been able to simplify its supply chain and increase its bottom-line growth. A MTR Foods has been grappling with the intricacies of managing its supply chain to generate a profitable rate of growth. Among the top-five processed food manufacturing companies in the country‚ the company has seven diverse businesses—ready-to-eat foods‚ instant foods‚ ice-cream‚ meal accompaniments‚ frozen foods‚ spices & masalas‚ and vermicelli—and 200 products in all. The company also exports its products
Premium Material Enterprise resource planning Raw material
pROF. aBHAY kUMAR MPSTME‚ NMIMS University | MUMBAI MPSTME‚ NMIMS University | MUMBAI Mixing two independent technologies: Integration of ERP Systems with RFID for Indian Manufacturers Mixing two independent technologies: Integration of ERP Systems with RFID for Indian Manufacturers Mixing two independent technologies: Integration of ERP Systems with RFID for Indian Manufacturers Research Paper Presented to MPSTME‚ NMIMS In Partial Fulfillment of the Requirement for the
Premium Supply chain management Enterprise resource planning
9 9.1 9.2 10 11 Title Introduction Background of Ranbaxy Brief History Market share of Ranbaxy Background of Daiichi Sankyo Brief History Market share of Daiichi Sankyo SPOT Analysis of the Indian Pharma Industry Resaons for the Deal Why Ranbaxy did it Why Daiichi Sankyo did it Disadvantages of the deal The Deal Shareholding Pattern Interpretation of the Shareholding pattern Financing the Deal Effects of the Acquisition Benefits for Ranbaxy Benefits for Daiichi Sankyo Benefits for the combined
Premium Pharmaceutical industry Generic drug
in the global healthcare arena and Ranbaxy endeavors to be at the forefront in delivering the India centric advantages to the advanced and developing countries of the world. From a small domestic company at inception‚ Ranbaxy has grown formidably to be a Billion dollar institution that was envisioned by Late Dr Parvinder Singh‚ Chairman and Managing Director‚ Ranbaxy in early 90’s. It is with the unwavering ’ dedication ’ and the ’ will to win ’ of Team Ranbaxy across the globe that it has traversed
Premium Human resource management