By Miguel Toledo Cruz 20199666 “Homework 2” Strategic Management Instructor: Dr. Sibin Wu Master in Business Administration Wednesday‚ September 12th‚ 2012 Do you think Apple is a visionary company? Why? Do you think Steve Jobs built a long-lasting company? Why? Nowadays‚ who do not know Steve Jobs worldwide? There are probably thousands of people who don’t know who he is/was‚ but certainly there is a higher percentage of people that somehow has had contact with any of Jobs
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Organization of Apple was established in 1976 as a computer company. However‚ in the last decade‚ Apple has expanded into a complex company that specializes in much more than just computers. In 2001‚ Apple broke the barrier with the iPod‚ eventually becoming the dominant market leader in music players. In following‚ Apple joined the phone industry in 2007 with the iPhone‚ which has also been widely successful. Apple is known as a consumer goods company; therefore evaluating its value requires understanding
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March‚ 2014 Company history: Apple Inc.‚ formerly Apple Computer‚ Inc.‚ is a multinational corporation that creates consumer electronics‚ personal computers‚ computer software‚ and commercial servers‚ and is a digital distributor of media content. Apple ’s core product lines are the iPhone smart phone‚ iPad tablet computer‚ iPod portable media players‚ and Macintosh computer line. Founders Steve Jobs and Steve Wozniak created Apple Computer on April 1‚ 1976‚ and incorporated the company on January
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* http://www.fool.com/investing/general/2010/06/07/apple-strengths-weaknesses-opportunities-threats.aspx Opportunities: Demographic: Very loyal customer base which has expanded beyond the Mac-heads of the 1990s with the iPod and the iPhone. The iPad has had a very successful launch. This seems to be leading to more sales of computers. Socio - Culture: Has a well-deserved reputation for high-quality products that work smoothly. New products are generally well-received and have a built-in purchasing
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INTRODUCTION OF APPLE Apple Inc‚ is an American multinational corporation with a focus on designing and manufacturing consumer electronics and closely-related software products. Headquartered in Cupertino‚ California‚ Apple develops‚ sells‚ and supports a series of personal computers‚ portable media players‚ computer software‚ and computer hardware accessories; Apple is also currently involved in the creation of new technology concepts‚ such as the iPhone‚ Apple TV‚ and many features of its
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Company Background Apple Inc. and its wholly-owned subsidiaries (collectively “Apple” or the “Company”) design‚ manufacture‚ and market personal computers‚ mobile communication devices‚ and portable digital music and video players and sell a variety of related software‚ services‚ peripherals‚ and networking solutions. The Company sells its products worldwide through its online stores‚ its retail stores‚ its direct sales force‚ and third-party wholesalers‚ resellers‚ and value-added resellers. In
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This situation raises a natural need for enterprises that need to create separate impression ‚ a " personality " for their products . So positioning strategy was born . In the book "Visionary Companies"‚ co-authored by two Americans Jerry Porras and Jim Collins writes about the 18 most successful companies in the world 100 years ago‚ may find common ground to bring outstanding success for the this great brand: they never change their brand philosophy throughout the development stage. The strategy
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Group Inc. ITJ3122 Improvement in Operational Efficiency Due to ERP Systems Implementation: Truth or Myth? Vijay K. Vemuri‚ Long Island University‚ USA Shailendra C. Palvia‚ Long Island University‚ USA ABSTRACT ERP systems are expected to provide many benefits‚ including improved business efficiency. However‚ they are also blamed for several business problems and failures. Past studies have analyzed investments in ERP systems based on net income‚ return on investment‚ new present value
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ERP SYSTEM Enterprise Resource Planning (ERP) systems integrate (or attempt to integrate) all data and processes of an organization into a unified system Definitions Rosemann (1999) described the ERP system as packaged (but customisable) software applications‚ which manage data from various organizational activities and provide a fully integrated solution to major organizational data management problems. They provide for both the core administrative functions‚ such as human resource management
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ERP Executive Summary Introduction 1.1 Purpose The purpose of this report was to thoroughly research‚ mount and justify an argument as to whether or not CQU should abandon its current in-house supported Enterprise Systems and instead use a SaaS model. 1.2 Discussion These are the brief outline issues or problems found in CQU current ERP system. 1. Implementation. Selecting the right package‚ customizing the package to fit the need of the organization‚ training employees
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