A STUDY OF MARKETING STRATEGIES OF MARUTI SUZUKI INDEX S.No. Topics 1. Introduction 1.1 Indian Automobile Industry 1.2 History 1.3 Overview 2. An Introduction to Maruti Udyog Ltd. 2.1 Products of Maruti Suzuki 2.2 Competitors of Maruti Udyog Ltd. 3. Competitors of Maruti Suzuki Swift 4. Marketing Mix 5. Swot Analysis 6. Research Methodology 6.1. Objectives of the Study 6.2. Data Collection Tools 6.3. Limitations 7. Analysis 8. Conclusions & Recommendations
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Business Plan In a company like Maruti Suzuki‚ all the agendas are driven by team work and creativity. The company has magnificent teams in areas such as engineering‚ product planning and other sub verticals like marketing‚ promotions etc. Most of the planning for future is market – driven and depends on competitors product offerings. With portfolio of more than 15 products‚ there is always overlapping of prices and cannibalisation. Situation Analysis Industry Trends The automobile industry is aided
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latest technologies‚ which includes software‚ IT equipment etc. Software solution that addresses all the needs of an enterprise with the process view of an organization to meet the organizational goals and integrate all the functions of the enterprise. ERP is one of the latest technology/system which are now being implemented almost in every
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CSR Activities of Maruti Suzuki India Ltd. To achieve long-term sustainability and prosperity the company has nurtured a socially responsible behaviour towards its various stakeholders. It has proactively taken care of the needs and sustainable growth of its stakeholders and they in turn‚ have supported the company in achieving its vision and business results‚ year after year. As a result‚ sustainability has become an integral part of the company’s approach to business and decision making
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importance of strategic analysis Application of various models for strategic/competitive analysis Establishing the need for ERP Systems in an organization Discussing the process for conducting need analysis For establishing the need for ERP systems‚ organizations Copyright © 2011 by the McGraw-Hill Companies‚ Inc. All rights reserved. Need analysis for ERP system is vital for success. Organizations that perform proper analysis and determine the need for such a complex and high
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ERP System in CVS Pharmacy ERP (Enterprise Resource Planning) software system aims in integrating the vital functions of an enterprise leading to a better communication and flow of data through the different units of an enterprise‚ regardless of their geographical locations. A standard ERP system constitutes of a software component‚ hardware infrastructure and a process documentation component. An ERP package integrates several functions like production‚ finance and accounts‚ supply chain management
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Maruti Suzuki Manesar Incident – 18th July 2012 Labor issues and Strikes leading to loss of life and property are not uncommon in India. But what transpired in Manesar Plant of Maruti Suzuki India Ltd. (MSIL) on 18th July 2012 will change the way Human Resource and Labor Relations are handled in our country. The death of Mr. Awanish Kumar Dev (GM‚ Human Resources at MSIL) became National News and was condemned by every section of our society. The incident in itself is not as significant as the context
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MARUTI SUZUKI – BRAND POSITIONING By: Shweta Amin [ Market Research Analyst ] on February 13‚ 2011 1 Comment What comes to your mind first when u come across the term ‘MARUTI SUZUKI’‚ it always absolutely has to be Maruti 800‚ best known as ‘The Middle class car of India’. BRAND IMAGE:- MARUTI from as a brand itself is seldom looked at‚ as a luxury brand. Maruti as a brand is more linked with the SEC B rather than A. And over past many years Maruti Has maintained and up till certain extent
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A Case Study on Maruti Suzuki Strike 2006 Industrial Engineering By Vanit Kashyap 10010952 CONTENTS i) MARUTI SUZUKI-INTRODUCTION ii) HISTORY iii) DETAILS OF THE COMPANY iv) MANUFACTURING FACILITY v) STRIKE vi) THE FIRST OCCUPATION vii) THE UNDERGROUND viii) LOCKOUT PROTEST CAMP ix) THE SECOND OCCUPATION x) AFTERMATH xi) CONCLUSION xii) QUESTIONNAIRE xiii) BIBLIOGRAPHY Introduction Maruti Udyog Ltd.‚ a subsidiary
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Project Proposal On “ERP Project implementation” Prepared by Mr. Atanu Maity Roll No : 000-0000000 XXXX XXXX University Table of Content INTRODUCTION: 3 OBJECTIVES: 6 HYPOTHESIS: 6 METHODOLOGY: 7 PRIMARY DATA: 7 SECONDARY DATA: 7 BIBLIOGRAPHY: 7 ERP Project implementation INTRODUCTION: The initials ERP originated as an extension of MRP (material requirements planning; later manufacturing resource planning) and CIM (Computer
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