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Facilitators : Yip Khai Biau (ymike27@hotmail.com) & Lieu Yoke Sun All Rights Reserved – KB Yip/YS Lieu Page : 2 Objectives Develop understanding of Blue Ocean Tool Sets and how to apply them effectively Strategy Canvas ERRC Perform As-Is Analysis to Compare Current Strategy of XYZ vs Competitors Explore Pathways to Breakaway from Market Boundaries to look for Bigger Playing Field Brainstorm and Agree on the To-Be Strategy for XYZ All Rights Reserved
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segment | | | | | Price | Design Innovation | Innovative Marketing | Cost | Brand Passion | Perceived Functionality | Extensive use of Superstar/s | Annual Release | KSF Weight | 5% | 20% | 15% | 5% | 15% | 5% | 25% | 10% | 2. The ERRC for Nike Eliminate - Factors to eliminate that industry has competed on * Price (used to be important‚ but because what Jordan was selling was the brand‚ price became immaterial) | Raise - Factors that should be raised well above industry standard
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Managing the Growing Organisation Week 1 * There can be just one person in an organisation – eg. POF.com (Plenty Of Fish – a dating website has millions of users and plenty of member volunteers) * Stages of Growth metaphor: an organisation as a person * Infant * Adolesent * Mature * Stages of Growth metaphor: an organisation as a family * Only child * 1 sibling * 2 sibling * 3 sibling * 4 sibling * 5+ sibling * 2 key models: * 5
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Operating Strategy ~ The UNIQLO case~ 1142535b Sachiko Okita Introduction UNIQLO is a Japanese casual wear designer‚ manufacturer and retailer. UNIQLO has been recording good sale‚ they made a new sales record‚ 923‚600‚000‚000yen on 2012. In addition‚ they have wide and various customers‚ old and young‚ men and women‚ family and couples etc. Their sex‚ age and life style is different. The key success factor is “No target customer” In 2013 the CEO of UNIQLO‚ Tadashi Yanai made new concept
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Definition of Blue Ocean Strategy4 The Authors6 Chapter Two Introduction7 Major Differences Between Blue Ocean and Red Ocean7 Conclusion7 Chapter Three Introduction10 The Four Actions Framework10 The Four Actions Framework In Practice10 The ERRC Grid10 Chapter Four Conclusion16 Recommendations17 Reference List18 EXECUTIVE SUMMARY The author carried out this research in order to help the reader understand what a Blue Ocean Strategy (BOS) is and what implications it has on performance
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Entrepreneurial Marketing Guest Lecture Kosice 2011 Prof. Dr. Christine Volkmann Dipl.-Oec. Holger Berg Bergische Universität Wuppertal Fachbereich B - Schumpeter School of Business and Economics Bergische Universität Wuppertal Gaußstraße 20 42119 Wuppertal Overview • The Meaning of Entrepreneurial Marketing for StartUps • Concepts of Entrepreneurial Marketing Strategies • Case Studie: Nantucket Nectars Entrepreneurial Marketing : THE MEANING OF ENTREPRENEURIAL MARKETING
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Kinnexxus: A Strategic Review for Coordinated Care Prepared by Team Peninsula: Federico de Silva Leon‚ Max Dunn‚ Hans Eberle‚ Margaret Hartwell and Jim Witkin Presidio Graduate School | Strategic Management | Fall 2010 Teddy Zmrhal‚ MA‚ MBA; Jay Ogilvy‚ Ph.D. Table of Contents List of Tables and Figures ...................................................................................................................4 1. Executive Summary ......................................
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Introduction Billabong International Limited (BBG) produces surf wear‚ sports apparel and accessories for the surf‚ skate and snowboard markets (Macquarie‚ 2012). The firm recorded an 18.4% decrease in net profit to A$119.1 million in 2011 (Billabong Shareholder Review 2010/2011). After intense acquisition efforts‚ which saw Billabong buying over 11 brands (Appendix A)‚ the company was forced to undergo a major restructuring‚ closing 150 stores and cutting 400 jobs worldwide
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Developing a conceptual model for formulating and operationalizing Blue Ocean Strategies for Indian Companies Research Project Synopsis ATUL KUMAR 11A INDIAN INSTITUTE OF FOREIGN TRADE Contents 1.0 Introduction ................................................................................................. 1 2.0 Literature review.......................................................................................... 2 2.1 Defining strategy .........................................
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