emeraldinsight.com/0960-4529.htm MSQ 17‚1 Customer based brand equity: evidence from the hotel industry ¨¸ Ruchan Kayaman and Huseyin Arasli Eastern Mediterranean University‚ Gazimagusa‚ Turkey Abstract Purpose – The paper aims to explore interrelations of the four brand equity components; brand awareness‚ brand loyalty‚ perceived quality and brand image in hotel industry and improve the conceptualization of customer-based hotel brand equity. Design/methodology/approach – The paper is based on the
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Building and preserving customer value is essential in the new organizational structure taking place in the health-care industry. As businesses and consumers move forward‚ businesses are being measured more and more by the value they create for their customers. Customer value is the focus of the article "Customer Value & Business Success in the 21st Century." Customer value is defined as how a business values customers and how customers value a business’s products or services. The article focuses
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the world from 2008 to 2012. As of May 2013‚ Apple maintains 406 retail stores in fourteen countries as well as the online Apple Store and iTunes Store. It is the second-largest publicly traded corporation in the world by market capitalization‚ with an estimated value of US$414 billion as of January 2013. As of September 29‚ 2012‚ the company had 72‚800 permanent full-time employees and 3‚300 temporary full-time employees worldwide. Its worldwide annual revenue in 2012 totaled $156 billion.
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as to the cost equity model they should implement to estimate their future rate of returns. This report will discuss the accuracy and ease of use of these three models. The main consideration will be determined by how realistic each model is at developing the assumed rate of return. Part 2 of this paper will discuss the cost of equity or discount rate based on hypothetical data to be calculated using the CAPM model. Considering the information presented‚ the cost of equity for each company
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investment based on its dividend yield? 2. If the stock market is semi-strong efficient‚ which of the following statements is correct? a. All stocks should have the same expected returns; however‚ they may have different realized returns. b. In equilibrium‚ stocks and bonds should have the same expected returns. c. Investors can outperform the market if they have access to information which has not yet been publicly revealed. d. If the stock market has been performing strongly over the past several months
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“There are over 1.6 billion Muslims alive in the world as of 2010”‚ according to senior editor lipka. The author from the book Burqas‚ Baseball‚ and Apple Pie tries to tell the readers that there are many different kinds of Muslims. Just as there are many different types of denominations within the Christian society. Globally there are Muslims that are more conservative like the Orthodox Muslims‚ there are the more secular Muslims‚ and even a small percentage of extremist Muslims. That everybody
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Value-oriented Equity Investment Ideas for Sophisticated Investors A Monthly Publication of BeyondProxy LLC Subscribe at manualofideas.com “If our efforts can further the goals of our members by giving them a discernible edge over other market participants‚ we have succeeded.” Investing In The Tradition of Graham‚ Buffett‚ Klarman Year IV‚ Volume V June 1‚ 2011 When asked how he became so successful‚ Buffett answered: “We read hundreds and hundreds of annual reports every year.”
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sources of debt financing over the equity financing for the company. 5 3.0 Question 3: Distinguish between money and capital markets‚ and evaluate any two types of securities traded in the money markets‚ respectively 8 4.0 References 11 1.0 Question 1: Critically comment on the sources of long term funds used by the company to finance its operations The year 2013 annual report of Hup Seng Industries Bhd showed that Hup Seng company uses equity issuing and retained profits to finance
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HTC CORP. TO: FROM: DATE: LIST OF CONTENTS 1. Introduction 3 2. Historical strategy of HTC 3 3. Current strategy of HTC 4 4. Appropriateness of strategic choice 5 1. Consistency 5 2. Consonance 6 3. Advantage 6 4. Financial analysis and business risk analysis 6 5. Corporate Strategy 7 6. Conclusion and recommendations 7 Appendices: A: International value chain
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hurdle rates at each of the firm ’s three divisions. Investment projects at Marriott were selected by discounting the appropriate cash flows by the appropriate hurdle rate for each division. In 1987‚ Marriott ’s sales grew by 24% and its return on equity stood at 22%. Sales and earnings per share had doubled over the previous four years‚ and the operating strategy was aimed at continuing this trend. Marriott ’s 1987 annual report stated: We intend to remain a premier growth company. This means aggressively
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