COMPANY Case ESPN: The Evolution of an Entertainment Brand In the 2004 movie Anchorman character Ron Burgundy ( Will Ferrell) auditions for a position on SportsCenter with the very new and lit-tle known network‚ ESPN ( Entertainment and Sports Programming Network). The year was 1979. After pronouncing the name of the network “ Espen‚” he then is shocked to find out that ESPN is a round- the- clock sports network. Through his laughter‚ he asserts that the concept is as ridiculous as a 24- hour
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describe what the ESPN brand means to consumers. ESPN stands for Entertainment and Sports Programming Network. To consumers the ESPN brand means quality sports entertainment. It is a way to provide to the sports need of consumers. It is easily accessible to extend its brand by reaching consumers through various methods such as television‚ radio‚ internet‚ and mobile. Through televison‚ ESPN was one of the first networks to break new in HDTV with simulcast service for ESPN and ESPN2 and it still
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1. How many requests from users does ESPN receive each second? Do you think this is a consistent pattern or does it have peaks and valleys? When does it peak? ESPN receives 10‚000 requests per second‚ however‚ I do not think this is a consistent pattern. I would say ESPN gets the most requests whenever there are big sport events and/or news. For example‚ NFL Sundays where there are multiple games at the same time‚ fans use the ESPN platforms to keep up with the scores and stats of the different games
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Report on final assignment: ESPN the Worldwide Leader in Sports A 24/7 televised sports network? Nowadays sounds like a really great idea‚ 30 years ago? Not so much. Many people thought this was crazy back in the 70´s‚ except for one man‚ Bill Rasmussen‚ alongside his son Scott and Ed Eagan‚ they created what today is one of the biggest networks in the entire world‚ a network that is present everywhere‚ back in the day they only wanted to create a little network concentrated in Connecticut’s teams
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Sport Media The first thing I notice when I open the website are the scores to the MLB games. I decided to visit ESPN because that is the sport media website I visit the most. ESPN changes their main focus depending on the date. For example‚ during different sport seasons there will be different headlines. The NFL goes from Septemeber to January(sometimes February). However‚ it is not always NFL during those months. Football is played on Thursday‚ Sunday‚ and Monday. Occasionally there will be
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a succinct manner‚ describe what the ESPN brand means to consumers. ESPN stands for Entertainment and Sports Programming Network. Consumers associate ESPN with excellence in the sports entertainment business. ESPN satisfies the need for sports to customers. ESPN broadcasts by utilizing television‚ internet‚ radio and mobile. Television was step one for ESPN. ESPN was the first sports networks to take advantage of HDTV with simulcast service for ESPN and ESPN 2 and is currently maintains the most
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1. The ESPN brand means a great deal to consumers. ESPN symbolizes the media coverage of all different kinds of sports‚ with their first and most popular program being SportsCenter. They have expanded from the once small network into a very successful network with ABC. 2. The core benefit to ESPN is the accessibility to sports news‚ schedules and games; ultimately sports entertainment. The actual product is being able to not only can you catch the latest sports updates on television‚ they also
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ESPN – Case Questions 1. Describe ESPN’s business design (product-market breadth and depth). Identify and describe its assets distinctive capabilities. 2. Critically evaluate ESPN’s brand leveraging initiatives. In other words‚ how has the ESPN brand meaning evolved (broadened) through extending the brand into new categories? What are the benefits of product development through sub-branding (associating new brands/products with ESPN)? What are the potential risks for ESPN and its new brands
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ESPN CASE 1. ESPN brand to consumers is quality sports content media that is available to sports fans giving them what they want anytime‚ wherever they are; is a brand that is brash‚ tech savvy‚ creative‚ and innovative. Its mission is to reach and make sports fan happy. 2. ESPN is selling an all-sports network‚ a multiplatform brand with high quality content of sporting events that are on demand. The core benefits for ESPN channel alone is currently more than 96 million homes‚ it is only
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Question: Analyze ESPN according to the brand development strategies from the text. What have they done in the past? What would you recommend to ESPN for future brand development? Discussion: Brand development in the past has consisted of creating new and exciting ways to bring the latest sporting events. A company has four choices when it comes to developing brands. It can introduce line extensions‚ brand extensions‚ multi brands‚ or new brands. Line extensions occur when a company extends
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