Case study of Café de coral Introduction Café de coral (CDC) is one of the biggest Chinese fast-food restaurants. Since it was first incorporated in 1968‚ it has grown to own over 580outlets all over the world. In my following essay‚ I am going to analysis the strategy being used by CDC. According to the interim report of CDC (2014)‚ café de coral are focusing on maintain the leading market position by upgrading their product and services. This means the CDC is using the market penetration strategy
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About Illy Company background and description The history of illycaffè is linked to the lives of the company’s founder‚ Francesco Illy‚ and his family. Francesco in 1933 set up a business in the cocoa and coffee sector‚ and then decided to concentrate exclusively on coffee. Nowadays the illy group is made up of several companies located in North America‚ France‚ Germany‚ Spain and Benelux. Product Illy serves coffee to its customers. They insist on the fact that there are not selling basic coffees
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Strategic Marketing Starbucks Strategic Marketing Plan for the Starbucks Coffee Company Table of Contents Introduction and background 3 Company mission‚ company objectives 3 Market definition and product or brand background 4 Evaluation of results and conclusion about problem 5 Situational Analysis 5 Internal analysis 5 Customer analysis 7 Industry analysis 8 Competitor analysis 11 Distribution and supplier analysis 11 SWOT analysis – Confrontation Matrix
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CAFÉ DE CORAL HOLDINGS LIMITED (Incorporated in Bermuda with limited liability) Stock Code : 341 Annual Report 2010 Contents Directors and Corporate Information Financial Highlights and Calendar Chairman’s Statement 2 3 6 10 18 24 36 51 53 55 56 57 58 60 61 Managing Director’s Operational Review Biography of Directors and Senior Management Corporate Governance and Corporate Social Responsibility Report Report of the Directors Independent Auditor’s Report Consolidated Statement of
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Strategic Marketing Management Project 2011-2012 Topic: Café de Coral 21905F/4B Cheung Ho Tang Lau Wing Sze Leung Wing Kit Ng Chi Man Table of content Cover Page Content Executive Summary Introduction Analysis of current market situation: -PEST Analysis -SWOT Analysis -Michael’ Porter’s Five Forces Model Business portfolio Analysis: -GE Matrix -Growth Strategies -Positioning strategies -Conclusion and recommendation Executive Summary We are going
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Corporate Social Responsibility in the Coffee Industry Master Thesis submitted in fulfillment of the Degree Master of Science in International Tourism Management Submitted to Dr. Ursula Christine Loisch Antonia Ria Markoulakis 1013003 Vienna‚ 8th June 2012 AFFIDAVIT I hereby affirm that this Master‟s Thesis represents my own written work and that I have used no sources and aids other than those indicated. All passages quoted from publications or paraphrased from these sources are
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