Programme Bsc. Professional Accounting Module name Commercial Awareness Schedule Term September 2013 Student Reference Number (SRN) 1037800 Report/Assignment Title Business Plan Date of Submission 08/01/2014 Declaration of Original Work: I hereby declare that I have read and understood BPP’s on plagiarism and that this is my original work‚ researched‚ undertaken‚ completed and submitted in accordance with the requirements of BPP Business School. The word count‚ excluding contents table‚ bibliography
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activities as grinding the beans‚ steaming milk‚ learning to pull perfect (18- to 23-second) shots of espresso‚ memorizing the recipes of all the different drinks‚ practicing making the different drinks‚ and learning how to make drinks to customer specifications. There were sessions on how to clean the milk wand on the espresso machine‚ explain the Italian drink names to customers‚ sell an $875 home espresso machine‚ make eye contact with customers‚ and take personal responsibility for the cleanliness of
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International Marketing Group Case Study Price of coffee in China Introduction As we all know‚ coffee is widely consumed around the world. With worldwide production of 7‚358‚897 metric tons‚ by average 1.3 kg of coffee is consumed per person. One significant coffee powerhouse is Starbucks. Starbucks uses coffee beans from Central America‚ Africa and Indonesia which is specially roasted at company facilities in USA and The Netherlands to make their drinks.
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Illycaffe (A): Internationalization 1) To what extent do you think a global strategy in coffee is well founded? For example‚ is the espresso market global or multidomestic? a. The global strategy for Illycaffe is to globalize their brand identity that is associated with quality. For example‚ when it comes to coffee‚ they would want to associate with a more premium product. Their strategies are more regional but they are looking to move forward to the US‚ Europe as well as Asia. 2) How would you
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STUDENT NAME: MARIANNA SOFIANIDOU STUDENT ID NUMBER COURSE: ADVANCED DIPLOMA OF MANAGMENT 201301004 UNIT OF COMPETENCY: WEEK 6 Assessment no:# 2 TITLE OF ASSESSMENT: BSBMGT616A Develop and implement strategic plans DATE DUE: 1/6/2015 DATE SUBMITTED:2/6/2015 Environmental analysis Submission details This assessment task must be submitted online by the due date specified by your Trainer/Assessor and Assessment Plan for this unit of competency. Any variations to this arrangement must be approved
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appeal‚ but also to provide high-quality services. In Starbucks comfortable environment‚ customers can sit down and relax with special jazz and blue CDs while enjoying a wide choice of coffees such as fresh brewed coffees‚ different Italian-style espresso drinks‚ cold blended beverages (Frappuccino)‚ packaged roasted whole bean coffees‚ or Via Ready Brew and Vivanno Smoothies instant coffee with fresh pastries and other food items. Also‚ the company mainly relies on word of mouth‚ so that more and
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cans. The companies describe Caffè as "bold‚ full-bodied character‚ real Italian ’chilled caffe. ’ First ready-to-drink coffee to offer black (no milk) espresso-based coffee." Cappuccino is selected as "intense uplifting aromas of illy espresso‚ blended with milk and dark cacao." And the Latte Macchiato is touted as "smooth fresh illy espresso experience‚ swirled with milk." About The Coca-Cola Company The Coca-Cola Company is the world ’s largest beverage company. Along with Coca-Cola‚ recognized
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About illycaffe Based in Trieste‚ Italy‚ illycaffe produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50‚000 of the best restaurants and coffee bars. illycaffe employs around 700 people and has consolidated turnover of EUR 246 million.(2006 results) illy buys green coffee directly from the growers of the
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Commercials have become a part of life‚ you can’t live with them‚ and you can’t live without them. Every word‚ camera angle‚ movement‚ background‚ and sound can shape how a person views a product. The advertisement for Starbucks new product‚ Double Shot Espresso‚ targets Starbucks customers‚ coffee lovers‚ and those who have a difficult time getting motivated in the morning. The commercial uses a catchy song most people are familiar with to capture the audiences’ attention. The song makes the commercial
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simple‚ but revolutionary idea: enable anyone to create a perfect cup of espresso coffee – with exquisite crema‚ tantalizing aroma and full-bodied taste –just like skilled baristas. ’ A profitability " close to levels registered(recorded) in the industry of the luxury The Nespresso story began in the 1970’s when Nestlé‚ the world leader in food‚ anticipated the growing gourmet coffee market and decided to take espresso inventor Luiggi Bezzera’s original concept a step farther. The totally integrated
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