process includes grinding of ground beans to ensure product quality‚ flavor and aroma that attract the customers to wait for their cup as it is being done and served hot. The third process includes the use of espresso machine in tune with technology to produce a consistent blend and perfect espresso. Lastly excellent customer service delivery of coffee through hand made skills as executed by their highly skilled barista. Because of this old fashioned brewery combined with technology and world class presentation
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Introduction… Berlin Café is a new coffee shop which will be launched on the 21st of August by partners Charlene Baguio and Bernadine Pangilinan. Its first branch will be located at the center of Victoria Boulevard in Cebu city. The café will include a 2500 square kilometer floor plan and is within walking distance from the University of Avalon and a nearby call center company. It is surrounded by boutiques and shops. The lot is a 5‚000 square kilometer inheritance‚ therefore further expansion
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food ideas furthermore‚ quick administrations. A Cup with a Book is the distinct option for fast food/business/coffeehouses and offers a much more settled‚ acculturated gourmet espresso experience. There are no TVs in the bistro‚ the ambient melodies
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finest espresso – It is rare in business to discover a product where consistently offering 100% quality is the best commercial decision you can make. In fact‚ I am the greatest advocate for the 80% is perfect model. But espresso coffee is one of those rare products where consistent 100% quality matters. Customers will walk past ten other competitors to get the best espresso‚ which is why this factor alone means you don’t need the highly visible‚ most expensive location. So buy the best espresso coffee
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Marketing Report MRKT101 Marketing report of Espresso House Sweden AB NAME: 000001377 Course: Mrkt101 Lecturer: Chris Dutt Due: 11-11-12 Table of contents 1.0 Introduction p. 3 2.0 Espresso Houses Marketing Mix 2.1 Promotion p. 4 2.2 Price p. 4 2.3 Product p. 4 2.4 Place p. 4 2.5 Process p. 5 2.6 People p.5 3.0 Characteristics of the company 3.1 Products/services p. 5 3.2 Variability
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coffee shop in Seattle’s Pike Place Market. The shop was specialized in selling whole Arabica beans to a niche market of coffee purist. Howard Schultz joined the company in 1982‚ and‚ after a trip to Milan‚ advised that the company sell coffee and espresso drinks as well as beans. A few years later‚ the three founders decided to sell the company to Schultz. This event led to his opportunity to experiment on Starbucks. As soon as his took over‚ he began opening new outlets around the country. Starbucks
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great food and beverages. “We see huge potential within the Indian marketplace. Customers have a strong taste for coffee in India‚ the specialty segment is growing‚ and we really believe we’ve found a great place for us to be able to offer quality espresso coffees that will appeal to coffee connoisseurs and those that are new to the growing marketplace. We see an opportunity to continue expanding our beverage platform and efforts to gain a greater share of the very sizeable Indian beverage market”
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letting coffee sit on a hotplate for more than 20 minutes. The specific techniques for drink making are learned in an eight hour class on retail skills. Here new employees learned such varied skills as how to steam milk for latte‚ how to clean an espresso machine‚ the proper way to fill one pound sacks with coffee‚ and how to explain Starbucks Italian drink name to baffled customer. Coffee tasting classes help employees understand why Sanani is decribed as “winey” and costa rica as “tangy and bright”
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Programme Bsc. Professional Accounting Module name Commercial Awareness Schedule Term September 2013 Student Reference Number (SRN) 1037800 Report/Assignment Title Business Plan Date of Submission 08/01/2014 Declaration of Original Work: I hereby declare that I have read and understood BPP’s on plagiarism and that this is my original work‚ researched‚ undertaken‚ completed and submitted in accordance with the requirements of BPP Business School. The word count‚ excluding contents table‚ bibliography
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MINI CASE 4 I STARBUCKS: RE-CREATING ITS UNIQUENESS 1. How did Starbucks create its uniqueness in the first place? Starbucks create its uniqueness by offering premium coffee beans‚ thus creating an amazing image. Every store is a unique place with a wide range of products and a special homely ambience‚ emphasized by relaxing music and comfortable seating furniture. Other than that‚ customers can use the free wireless hotspot or just visit with friends. The high quality of the products
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