About illycaffe Based in Trieste‚ Italy‚ illycaffe produces and markets a unique blend of espresso coffee under a single brand leader in quality. Over 6 million cups of illy espresso coffee are enjoyed every day. illy is sold in over 140 countries around the world and is available in more than 50‚000 of the best restaurants and coffee bars. illycaffe employs around 700 people and has consolidated turnover of EUR 246 million.(2006 results) illy buys green coffee directly from the growers of the
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CHAPTER 3 MARKET STUDY Marketing is a system of business activities designed to plan‚ price‚ and promote and distribute want-satisfying goods and services to present and potential customers. It isconsidered as the lifeblood of every business transactions because it is a strategic way on how to cope up to the needs and wants of the costumers‚ finding opportunities regarding it‚introduce and market the product‚ achieve customer’s loyalty and patronage. This aspect includes the following topics:
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[pic]vvv v Contents Introduction…………………………………………………………………………………Page 3 Overview……………………………………………………………………………………Page 4 Marketing Audit…………………………………………………………………………….Page 5 PEST Analysis………………………………………………………………………Page 5 Market Analysis……………………………………………………………………..Page 8 Micro Environment ………………………………………...………………………Page 10 Internal Analysis…………………………………………………………………....Page 12 SWOT Analysis..…………...………………………………………………………………Page 13 Assumptions……………………………………………………………………………
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Commercials have become a part of life‚ you can’t live with them‚ and you can’t live without them. Every word‚ camera angle‚ movement‚ background‚ and sound can shape how a person views a product. The advertisement for Starbucks new product‚ Double Shot Espresso‚ targets Starbucks customers‚ coffee lovers‚ and those who have a difficult time getting motivated in the morning. The commercial uses a catchy song most people are familiar with to capture the audiences’ attention. The song makes the commercial
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UK major stores like Heathrow Airports‚ House of Fraser‚ bookshop chain Waterstone’s and also Caffe’ Nero Express outlets opened up in train and underground stations According to Allegra Consumer Reports Caffe’ Nero has been named as top rated espresso bar for the last 8 years by it is consumers (see table below). 2009 ALLEGRA CONSUMER REPORT RESULTS COFFEE QUALITY ATMOSPHERE SERVICE QUALITY FOOD QUALITY AFFORDABILITY OVERALL WINNER 1. CAFFÈ NERO CAFFÈ NERO CAFFÈ NERO CAFFÈ NERO CAFFÈ NERO
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The Coffee Wars: Starbucks (SBUX) vs. McDonald’s (MCD) Posted Feb 12th 2008 2:15PM by Steven HalpernSteven Halpern RSS Feed Filed under: Starbucks (SBUX)‚ Newsletters‚ McDonald’s (MCD)‚ Stocks to Buy EmailMore "I am quite confident that business students in the future will be reading case studies on the battle between Starbucks (NASDAQ: SBUX) and McDonald’s (NYSE: MCD)‚" says value investor Charles Mizrahi. In his Hidden Values Alert‚ the advisor explains‚ "This is a classic case of a
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ice cream! The richness of the buttery crisp toast is smoothed by the cool ice cream and the honey adds sweetness to the entire dessert. It’s very filling‚ and if you add fruit - whether it be berries or fresh bananas‚ you’re in for a treat Espresso $3.25/12oz $3.75/16oz Americano Caffe Latte Cappuccino Caffe Mocha White Mocha Caffe Breve *add flavors for $.50 extra Vanilla‚ Hazelnut‚ Peppermint‚ Caramel‚ Lavender *rice milk‚ soy milk
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the perfect pumpkin spice latte right from home‚ without having to pay the outrageous price coffee places charge. First‚ one will need to get out all of his or her ingredients. This will include: milk‚ pumpkin puree‚ sugar‚ strong brewed coffee or espresso‚ pumpkin pie spice‚ cinnamon‚ vanilla extract‚ and whipped cream. The baker will then need to get out the necessary utensils. He or she will need a saucepan‚ a spoon‚ a mug‚ a teaspoon for measuring‚ a measuring cup‚ and a tablespoon.
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1.Introduction | 2.Coffee shops in comparison with restaurants/hotels/fast food joints | 3.Advantage of branded coffee shops versus local ones | 4.Marketing Mix Concept | 5.Leading Brands | 5.1Café Coffee Day | 5.2Barista | 5.3Mocha | 6.Other coffee shops which are not leading | 6.1Costa Coffee | 6.2Gloria Jean | 7.SWOT Analysis | 8.Future of the Coffee
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campuses. You do not have to get their product by them. They sale some of their product at grocery stores or retail stores like Wal-Mart and Target. Some of the items you can find in other stores are Frappuccino coffee drinks‚ Starbucks Doubleshot espresso drinks‚ super-premium ice creams‚ and VIA coffees.Starbuck is trying to get little single-cup Starbuck packages for hotel rooms by partnering with Courtesy Products. Since starbucks are trying to get more of their products out in hotels‚ grocery
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