Module 2 Understanding the external environment Task 1: Summarise the attractiveness of the industry. 1a) Identify the industry‚ product segments and value chain. The industry is the coffee industry. Coffee is one of the most valuable traded commodities in the world. In the volume of coffee trade there is 90% trading in green bean from producer countries and 10% trading in manufactured coffee. Consumption of coffee grow low in the world. Since the early 1980s‚ only ther growth only 1.2% annually
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a daily routine‚ and it has a variety of selections to choose from. Starbucks has become a popular place to gather with your friends or co-workers to socialize. When you walk into Starbucks‚ it isn’t like your home atmosphere. The smell of the espresso shots spreading through your nose‚ and the humorous misspelling of your name on your cup‚ will give you a reason to brighten your day each morning you go to Starbucks. The upscale coffee shop is a comfortable place to gain easy Internet access while
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Synopsis The Starbucks Corporation is a leader in creating high-quality Italian style espresso drinks and master-piece tea drinks‚ providing a variety of pastries and confections as well as coffee-related accessories and equipment throughout their global retail stores. While Starbucks is committed to achieving the goal as the most recognized and respected brand in the world‚ they are focused on ensuring best practices are created and implemented fashionably and in a timely manner. Starbucks
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------------------------------------------------- Calling Event Procedures If you wish to perform a set of instructions in more than one location‚ you don’t have to duplicate the code. Write the instructions once‚ in an event procedure‚ and “call” the procedure from another procedure. When you call an event procedure‚ the entire procedure is executed and then execution returns to the statement following the call. The Call Statement (No Arguments) – General form [ Call
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"buying decision processes" are based on five stages‚ a need recognition‚ information search‚ evaluation of alternatives‚ purchase decisions‚ and post-purchase behavior. The product of consideration is coffee‚ coffee makers and espresso makers and combination coffee and espresso machines. A large segment of the U.S. population drink coffee and a majority of other Countries populations also drink this beverage‚ both socially in coffee houses like Starbucks or Pete ’s coffee or in the comfort of their
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Outside the day was bleak and gray‚ promising that the heavens would release a downpour at any moment. It was a depressing Sunday afternoon. Everything closes early and everyone mopes around because they have to go back to work the next day. I sat in a coffee shop‚ pretending to be absorbed in my book. I had picked a table in the furthest‚ darkest corner. All around me were studying‚ reading‚ or leaning close into one another talking‚ almost in hushed whisper. There was a melancholy atmosphere with
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maitain the organization for along time ? because they have unique cultures that I’ll show you right now. Starbucks enjoin all new employees to consummate twenty-four hours of training. During the period‚ they will have learned the operation of espresso machines‚ the customer service reflective of their mission statement‚ the processing and production of coffee beans. After training‚ Starbucks employees are already informed of the culture and ready to transfer this to customers. Training programs
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market appeal‚ but to provide high-quality services. In Starbucks comfortable environment‚ customers can sit down and relax with special jazz and blue CDs while enjoying a wide choice of coffees such as fresh brewed coffees‚ different Italian-style espresso drinks‚ cold blended beverages (Frappuccino)‚ packaged roasted whole bean coffees‚ or Via Ready Brew and Vivanno Smoothies instant coffee with fresh pastries and other food items. Also‚ the company mainly relies on word of mouth‚ so that more and
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Genuinely the cheapest coffee I have seen in this city‚ I purchased a caramel macchiato for $3 and a bacon and cheddar croissant for only $3.50. In the picture added‚ you can see that not only is this macchiato brewed and designed with steamed milk and espresso‚ but it is much smaller than the commercialized coffee sizes. I immediately felt
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I. Management Design concept A. Type of Business Organization Café and Restaurant B. Business Name and Logo Sweet Blend Café C. Our Mission To provide a wholesome dining experience‚ with Top Quality coffee and a staff that wants to exceed the CUSTOMERS expectations!! D. Our Vision To maintain a profitable operation that will continue our TRADITION of Quality Café Experience‚ at a reasonable cost‚ in a comfortable atmosphere‚ with exceptional service.
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