Chapter 1 Marketing: Creating and Capturing Customer Value Copyright ©2014 by Pearson Education‚ Inc. All rights reserved Creating and Capturing Customer Value Topic Outline • • • • • • • What Is Marketing? Understanding the Marketplace and Customer Needs Designing a Customer‐Driven Marketing Strategy Preparing an Integrated Marketing Plan and Program Building Customer Relationships Capturing Value from Customers The Changing Marketing Landscape Copyright ©2014 by Pearson
Premium Marketing
22 sep 2013 ch3 test monday fresco-used for large murals painted directly on walls. -fresco secco paint to dry surface paint chips quickly plaster artist needs to apply color to it. reaction binds color and plaster together last long time -buon fresco true fresco Michaelangelo oil paint has been around since the 15th century oil paint is powdered pigment with oil oil takes longer to dry takes couple of days became choice of medium for rencont fabrics‚ needlework‚ and weaving transitions
Premium Arts Visual arts Modernism
De Leon‚ John Louie D. C. De Leon‚ Jose Carlo D. C. Dizon‚ Maria Dominique S. 1. Should social scientists be permitted to conduct replications of Milgram’s obedience experiments? Zimbardo’s prison simulation? Can you justify such research as permissible within the current ASA ethical standards? If not‚ do you believe that these standards should be altered so as to permit Milgram-type research? Social scientists should not be allowed to undertake replications of Milgram’s obedience experiment and
Premium Stanford prison experiment Science Research
LECTURE 1: What is Marketing? Evolution of Marketing: Product OrientationSalesConsumerCompetitorCRMValue (brand equity) 5 C’s (Strategic) * Company * Customers * Competitors * Collaborators * Context 4 P’s (Tactical- “marketing mix”) * Product * Promotion * Price * Place LECTURE 2: Customer Behavior Consumer Decision Making Process: Adoption Process (of new concepts that do not rely on previous purchases) (textbook): AwarenessInterestEvaluationTrialDecision
Premium Marketing Pricing
Mr. Yarbrough English101-52 December 3‚ 2014 Is Capital Punishment necessary? What is death penalty? Death penalty is when a state or the government issues the punishment of execution to some one who has committed a crime. It has always been one of the most highly debated issues in the United States. Many Americans are against the capital punishment or commonly knows as the death penalty because they fear its too expensive or there are religious reasons to oppose the death penalty or some other
Premium Capital punishment Crime Murder
Part 1 of 1 - 100.0/ 100.0 Points Question 1 of 50 2.0/ 2.0 Points Recovering a memory is like a _____________. A. Replaying a videotape of an event and filling in the missing sensory experiences‚ such as smell B. Reading a short story in which the plot is detailed but mental images must be generated C. Hearing the soundtrack of a story without access to the visual‚ and other sensory images Correct D. Watching unconnected frames of a movie and figuring out what the
Premium Classical conditioning Schizophrenia Panic disorder
Journal Entry 1 1. In your journal‚ write the eight areas of the self-assessment ad record your scores for each‚ as follows: _____ 1. Accepting personal responsibility _____ 2. Discovering self-motivation _____ 3. Mastering self-management _____ 4. Employing interdependence _____ 5. Gaining self-awareness _____ 6. Adopting lifelong learning _____ 7. Developing emotional intelligence _____ 8. Believing in myself 2. Write about the areas on the self-assessment in which you had your
Premium Learning Scores
Chapter 01 Three important ideas: People are rational. People respond to incentives. Optimal decisions are made at the margin. How an economy answers these questions: What goods and services will be produced? How will they be produced? Who will receive the goods and services? Role of models in economic analysis. Distinguish between microeconomics and macroeconomics. People must make choices as they try to attain their goals. The choices people make reflect the trade-offs made necessary
Free Economics Unemployment Macroeconomics
1. In London in 1814‚ at least 8 people were killed when a container burst and they were flooded with 1‚470‚000 litres of a/ Molasses b/ Beer c/ Vinegar 2. When engineers drilled for natural gas near Derweze in Turkmenistan in 1971‚ the ground collapsed beneath the drilling rig‚ forming a crater 70 meters in diameter. Worried about the consequences of a poisonous gas discharge‚ the engineers set fire to the crater‚ thinking the gas would burn off in a few days. When did the fire burn out? a/ 1991
Premium Pressure Natural gas Causality
Jamie Moran Enlg108 Rose Vydelingum 01/13/10 The Manual What’s the point if an automatic will do all of the thinking for you? Yes‚ an automatic transmission calculates the gear ratios and does the shifting for you but where’s the fun in that? That’s like playing a video game that shoots all of the targets for you. Driving a manual transmission is having full control over one of the world’s most powerful machines. Wouldn’t you want better gas economy without sacrificing horsepower? The beauty
Premium Manual transmission Transmission Automatic transmission