Case Summary: Mountain Man Brewing Company. Bringing the Brand to Light: Brand extension. The Mountain Man Beer Company (MMBC) was founded in 1925 and the family launched as Mountain Man Lager. By the 1960s‚ Mountain Man Lager’s reputation as a quality beer was well entrenched throughout the East Central region of the United States. MMLC’s single brand product strategy and brand extension market research evaluation: 1. The Mountain Man Lager brand rated as the best known regional
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About Gander Mountain Attain from store Gander Mountain which was formed as a gunsmith department in 1979‚ Wilmot‚ WI. To make more of the extravaganza of different sports items such as guns as well as jackets and boots it became more popular because of variation in equipment’s which usually got sold on this store for use by people who like to be hunters or sports players interested in improving the way of approach. See numerous ways in which there is a selection of items which are usually sold on
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The Himalayas – Young Fold Mountains The Himalayas are known to be young fold mountains. Young‚ because these have been formed relatively recently in the earth’s history‚ compared to older mountain ranges like the Aravallis in India‚ and the Appalachian in the USA. They are known as fold mountains because the mountains extend for 2500 km in length in a series of parallel ridges or folds. The accepted theory about the formation of the Himalayas started to take shape in the year 1912 when German
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Mountain Man Brewing Company was established as a family concern in 1925 in West Virginia by Guntar Prangle. The company brewed single-product beer‚ Mountain Man Lager‚ which won “best beer in West Virginia” and was elected as “America’s Championship Lager”. Mountain Man Lager featured quality‚ bitter favor and slightly higher-than-average alcohol content that uniquely contributed to the company’s brand equity. Mountain Man was a local market leader and distributed its lager in several states outside
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Mountain Man Brewing Company | To: | Chris Prangel | From: | 001706975 | CC: | David Nasser | Date: | 3/4/2013 | Re: | Bringing the Brand to Light | Comments: | For the first time in the company’s history‚ Mountain Man Brewing Company is experiencing declining sales in response to changes in beer drinkers’ preferences. Mr. Prangel’s response to this problem is introducing a “light beer” form of the popular Lager. In the past six years‚ the “light beer” industry as increased at an annual
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Case Analysis of Mountain Dew: Selecting New Creative Submitted by: of BSBA-MM3 TIME CONTEXT: 2000 VIEW POINT: Scott Moffitt (Marketing Director‚ Mountain Dew) FACTS: PepsiCo‚ Inc. is among the most successful consumer products companies in the world‚ with 1999 revenues of over $20 billion and 116‚000 employees. “Do the Dew!” This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests
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Mountain Dew Case Study SUMMARY Mountain Dew is a carbonated soft drink (CSD) brand produced and owned by PepsiCo. The drink is yellowgreen‚ citrus-flavored‚ and high caffeinated. The product sells to male teens and young adults who embrace excitement‚ adventure and fun. The positioning is that it is the great tasting carbonated soft drink that exhilarates like no other because it’s energizing‚ thirst- quenching‚ and has a one-of-a-kind citrus flavor. Some of Mountain Dew’s competitors include
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The mountain gorilla was first discovered roaming the Virunga Volcanoes in Rwanda (von Beringe‚ 2002‚ p.9). German Captain Robert von Beringe and his African soldiers stumbled upon two mountain gorillas around the volcanic region on October 17‚ 1902 (von Beringe‚ 2002‚ p.9). Von Beringe captured and killed one of them and sent the body to the Zoological Museum in Berlin‚ Germany. Professor Paul Matschie‚ who worked with the museum‚ identified the gorilla as a new class and named it after its founder:
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Title: Brokeback Mountain Director: Ang Lee Type of text: Visual/oral text Date Completed: 27/2/2014 Whilst watching the film Brokeback Mountain‚ I became frustrated at the main characters‚ Jack and Ennis. This frustration was because of an evident idea in the film that I agree strongly with‚ ‘sexuality is not a choice.’ This idea made me realise how lucky I am to have been born in an era where society is much more accepting of individuality than in the past. And I felt frustrated because the
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MKTG324 Wenjing Xu Mountain Man Brewing Company Case Analysis Company Overview Mountain Man Brewing Company produces Mountain Man Lager; the most authentic regional beer for working class East Central Americans‚ among all premium domestic beers‚ because of its distinctive quality‚ bitter flavor‚ slightly higher than average alcohol content and competitive price . MMBC targeted its product toward the middle-aged blue collar worker in the East Central region. MMBC’s strategic focus on this
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