ASSESSMENT – COFFEE MATE I / Description of the product Coffee-Mate is a non-dairy creamer launched by Nestlé in 1961. Coffee-Mate is available in powdered and liquid forms. Today there are more than 25 flavours. It can stay in the fridge 2 years but once it is open it should be consumed within 2 weeks. (Urban‚ S‚ 2011) Coffee-Mate contains dried glucose and vegetable fat. It can’t be legally considered a non-dairy product since it also contains milk derivatives. II / Should coffee-mate be mass marketed
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Marketing case 9: Coffee-Mate Thomas Tallberg E4 Kristian Sällström E4 Christian Westermark E4 1. What are the main benefits of Coffee-Mate and what is limiting its sales? The main benefits of Coffee-Mate are its ability to substitute for real milk or cream and it can be stored for a longer time. It is made of health promoting ingredients such as
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Marketing Strategy (CB683) CASE STUDY--------Coffee-Mate 2011 1. What are the main benefits of Coffee-Mate and what is limiting its sales? The benefits of Coffee-Mate for customers have been many. To begin with‚ it can be whitener instead of milk. If users do not get milk nearby‚ they can put Coffee-Mate into coffee‚ as the similar taste to milk or cream. Also‚ Coffee-Mate can sometimes brings benefits of relaxing and fun for loyal creamer
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COFFEE-MATE appeared in 1961 as a non-diary creamer‚ which is a liquid intended to substitute milk or cream as an additive to coffee or other beverages. COFFEE-MATE soon established its position as America ’s most popular non-dairy creamer. This favored status was strengthened with the introduction in 1989 of NESTLÉ COFFEE-MATE liquid‚ which quickly became the number one non-dairy liquid creamer on the market. PRODUCT and CONSUMERS Coffee Mate is made up of dried glucose and vegetable fat and
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activity/budgeting ✓ Social places (pubs‚ restaurants‚ etc.) ✓ Brand vs. own label ✓ Travelling ✓ Media (TV‚ radio‚ newspapers) ( ads ✓ Number of children at home ✓ Area where they live ✓ Level of consumption of Coffee-Mate and creamers ✓ Occupation 2. How do you evaluate the market segments originated by the application of the variables you referred in 1.? Which of the segments would target and why? Evaluation criteria (Principles of Marketing‚ Philip
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1. What are the main benefits of Coffee-Mate and what is limiting its sales? First of all‚ Coffee-Mate´s main benefit is its ability to replace cream or real milk. Furthermore‚ it can be stored for a much longer time than milk or cream making it a good substitute. People who cannot drink coffee without milk don’t need to carry around or look for milk since coffee mate will do the same job. In addition it is made of health promoting ingredients such as dried glucose and vegetable fat. However
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Definition Essay Katlyn Samsel What do you see when you look at your significant other? Are they building you up‚ or tearing you down! Find the meaningful things that are small‚ not the enormous things that are obvious. The reason I say this is because we all have a belief or definition as to how we define our “soul mate”. Many people have very strong opinions about what they feel is the right way to explain it but to me a soul mate is a person who is simply a reflection of yourself. When you see
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Chapter 3 Statistical Summary This topic covers: The concept and measures of central tendency for ungrouped and grouped data. The concept and measures of dispersion for ungrouped and grouped data. Introduction When we look at a distribution of data‚ we should consider three characteristics: Shape (chapters 2 and 4) Center / Location (central tendency measurement) Spread (dispersion measurement) With these characteristics‚ we can numerically describe the main features of a data set
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Mate Selection Selecting your mate is not only what you want physically in a person but also the propinquity you share with one another. I created a survey questioning age to see any patterns by how much age difference and what mate is usually is oldest. Then I included questions their economical back ground to analyze if there is vast income class gaps in between on another. On the survey I included questions about their educational level and income level many times often related the higher education
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Abstract: Yerba Mate is the legendary infusion from South America that is altering people away from their daily coffee fix. Mate which has caught the attention of health-conscious people‚ is turning to be considered as the nature’s most balanced stimulant‚ delivering both energy and nutrition. Grown in the subtropical rainforests of Argentina‚ Brazil and Paraguay‚ Yerba Mate has long been reversed as the "drink of the Gods". Introduction The Goddness of the Moon
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