Case: ADVERTISING RADIO FM BRAND 1. What is non – verbal communication? Why do you suppose that this commercial relies primarily on non – verbal communication between a young man and a gorgeous woman? What types of non – verbal communication are being used in this case? A form of message/communication in which language is not used is called non – verbal communication. Anthropologists point out that man used non – verbal means very long back before existence of linguistic symbols for communication
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The radio breakthrough in the 1930’s was huge. It not only offered news updates‚ but it also provided entertainment to all ages. Some news updates and broadcasts were often referred to as “fireside chats”. The radio benefitted everyone‚ everywhere‚ but eventually went out of style as other trends came into existence. However‚ even as the interest in radio lessened‚ it played a key role in the evolution of things like the television. In addition to the Golden Age of Broadcasting‚ radios have changed
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1. Define the customer/prospect segments. In 1997 XM Satellite Radio was investigating how they could utilize customer segmentation to create a focused target market in their business plan. After proper consideration XM Satellite Radio determined that a multi-segmented approach would be advantageous to their business model. A multi-segmented approach would allow for XM Satellite Radio to tailor certain stations to meet the needs of large populations that share distinct characteristics. This approach
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Polygon/Circle |P = Perimeter C = Circumference distance around the polygon/circle | A = Area the surface inside the boundary( perimeter) | | |triangle | [pic] |[pic] | |a = altitude |P = b + c + d |A = 1/2ab | |b = base |or |Note:
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primary target market for XM? XM satellite radio’s value proposition for their customers is XM’s ability to provide radio service throughout the entire country regardless of a consumers’ location. Furthermore‚ terrestrial radio offers limited selection and is becoming increasingly cluttered with commercials. Therefore‚ XM satellite radio provides a greater selection of radio for the various preferences of consumers‚ commercial free. Furthermore‚ as an added bonus subscribers will have the opportunity
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Digital Radio — The Sound of the Future Background First there was digital television‚ called "the latest breakthrough in television." Now‚ digital radio is catching on as a popular form of broadcasting. The Federal Communications Commission (FCC) has moved a step closer to bringing digital radio to millions of Americans. What is Digital Radio Digital radio is the transmission and reception of sound that has been processed using technology comparable to that used in compact disc (CD) players
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Romblon State College Odiongan‚ Romblon Integrated Research‚ Extension and Development (IRED) RESEARCH PROPOSAL A BASIC INFORMATION 1. Project Title: DESIGN AND DEVELOPMENT OF RADIO / COMPUTER INTERFACE 1. Proponents: Department of Computer Studies Faculty 2. Implementing Agency: ROMBLON STATE COLLEGE Odiongan‚ Romblon 3. Project Duration: 6 Months
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“Hate Radio” Response Hate radio is mainly about how corrupt the radio is and the effects it has on listeners. Many of these radio shows are criticizing‚ looking down on‚ and even making fun of minority races‚ minority religions‚ and even females in general. This gives the public reason to hate these minorities. It angers me that such a large number of people in our country can be influenced by radio. I think it should even be outlawed if they are making discriminatory comments about other
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Popular Music and Society Vol. 34‚ No. 4‚ October 2011‚ pp. 455–473 Music Radio and the Record Industry: Songs‚ Sounds‚ and Power J. Mark Percival The nature of the economic‚ social‚ and cultural relations between the radio industry and the record industry is most often characterized by both academics and practitioners as symbiotic‚ that is‚ both parties benefit from the interaction. Music radio needs records to fill airtime and to attract audiences and the record industry needs the kind of pervasive
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SUMMARY: Kuvo Radio was a radio station created in Denver to enhance the presence of their Hispanic community. The founding fathers of Kuvo Radio envisioned that their radio station would one day be a voice for their local Latino community. The purpose of Kuvo Radio was to start a music station that catered toward the Hispanic community of Denver. ISSUE: Kuvo radio leaders “saw the radio station as a vehicle for establishing
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