Cover Girl Products Cover Girl has been around for more than 55 years now. The company considers itself as an advocate for women’s individual beauty reaching out to middle-class women ranging from ages 18-34. When one hears the words “Easy‚ breezy‚ beautiful”‚ he or she automatically thinks of the makeup brand Cover Girl. The company has coined the phrase and made it a household known phrase associated with their brand. Cover Girl’s strength lies in their promotion through big celebrities. Cover
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STRENGTHS 1. Strong Brand Recognition: The biggest advantage that Groupon still enjoys is the first mover advantage. They were the first ones to explore the market space and designed a group purchasing model with the use of Internet. This helped them to have a strong brand recognition and gave them the time to expand their subscriber and merchant base over the period of years. Currently Groupon is available in 45 countries around the world and in all the 50 states in US with 10‚000 Employees‚ ___
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SWOT analysis of McDonalds This is a McDonalds Corporation SWOT analysis for 2013. For more information on how to do SWOT analysis please refer to our article. Company background Name Industries served Geographic areas served Headquarters Current CEO Revenue Profit Employees Main Competitors McDonald’s Corporation Restaurants‚ Food Worldwide U.S. Don Thompson $ 27.56 billion (2012) $ 5.46 billion (2012) 1‚800‚000 Burger King Worldwide‚Inc.‚ Yum! Brand Inc.‚ Subway‚ Wendy’s
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During your next trip to Kroger‚ you may come across a new brand in the frozen food section from one of Vicksburg’s newest companies. Billy’s Original Foods‚ a spin-off of Billy’s Italian Restaurant that manufactures artisan‚ ready-to-eat frozen Italian meals and deli products‚ just sent their first shipment to Kroger distributors‚ officially launching the company a little over a year after its start. “We’re the only Italian restaurant in the history of the world that sold more chicken salad than
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2.0 Customer Analysis 2.1 customer research Energy drinks consumers are generally bellow 35 years of age. The industry targets teenagers‚ young adults and athletes. Workers are also included in the market segment for this product. As regards to customers description‚ recent studies has pointed out that 65% of energy markets are male (Energy Drinks Market‚ n.d).Consumers are usually single with an average income (Central Information Organization‚ 2009‚ p.8). Nowadays‚ energy drinks are very popular
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Allan Poe died in 1849‚ Jack Finney died in 1995‚ and Ray Bradbury in 2012‚ yet they all have a few things in common‚ for example‚ they all use setting to support and develop theme and plot. One example‚ from Bradbury’s work‚ would be “There Will Come Soft Rain” published in 1950. In this short story‚ all human life has been removed. All that is left in this dystopian society are robot and animal life. The story goes through the day where there are no people‚ only a smart house with electric helpers
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PepsiCo SWOT Analysis Posted on January 5‚ 2014 by John Dudovskiy SWOT analysis is one of the most popular strategic analytical methods that helps to generate categorise information about strengths‚ weaknesses‚ opportunities‚ and threats for businesses to be used in strategic decision-making. PepsiCo SWOT analysis is presented on the table below: Strengths Strong leadership from CEO Indra Nooyi Large‚ yet focused brand portfolio High level of customer loyalty for most of the brands within product
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CORPORATE INFORMATION MANAGEMENT COMMITTEE Martial G. Rolland - Chairman & Managing Director Shobinder Duggal - Finance & Control Pascal Fournier - Human Resources A. Ganesan - Sales Shivani Hegde - Food B. Kannan - Chocolates & Confectionery Roel Keus - Technical Sanjay Khajuria - Corporate Affairs Vineet Khanna - Supply Chain Virat Mehta - Communications B. Murli - Legal & Company Secretary G.G. Pillai - Additional Channels Rajkamal Sharma - Exports Gary Tickle - Infant Nutrition Ajoy Titus -
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SWOT Analysis The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for Strengths‚ Weaknesses‚ Opportunities‚ Threats. The SWOT analysis headings provide a good framework for reviewing strategy‚ position and direction of a company or business proposition‚ or any idea. Completing a SWOT analysis is very simple. SWOT analysis also works well in brainstorming meetings. Use SWOT analysis for
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GM SWOT Analysis: Strengths 1. Large Market Share Although GM’s market share in the US has dropped it is still very much competitive at 26 percent. They also have an increasing share in the Chinese market. With the right decisions there is no reason for GM to not become the automotive leader it once was. 2. Global Experience As explained above even with GM’s recent decline they still have the market share and the experience to bounce back. They have been a worldwide company for nearly a
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