Wal-Mart Marketing Bradley Shelburg BUS620 (NAC1202A) Prof. David Kalicharan January 30‚ 2012 Wal-mart Marketing “Wal-Mart Stores Inc‚ the world’s largest retailer‚ wants to be your local neighborhood store” (Kumar‚ 2011). Wal-Mart has launched “My Local Wal-Mart” pages on Facebook for more than three thousand five hundred of its stores. This is one of many current marketing strategies that Wal-Mart currently has in place. This strategy is both a generic and segmented marketing
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HR Practices of Wal-Mart The article‚ “How the HR division at Wal-Mart drives the company’s success through people” is about their HR strategy for their competitive advantage. It is written by previous Wal-Mart director of people‚ Michael Bergdahl (Bergdahl‚ 2010). It outlines in brief detail seven key strategies that Bergdahl believes are the most important for Wal-Mart’s success. In the article‚ it states Wal-Mart employs more than two million employees around the world (Bergdahl‚ 2010). They
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Wal-Mart – ASDA in the UK Two international marketing objectives • Increase overall market share in the UK with their company ADSA by 15% by the end of the year • Increase overall sales in the supermarket industry by 1 billion dollars in the next year Communication Strategy In assessing the current communication opportunities for the supermarket giant‚ Wal-Mart‚ you can look at their current audience‚ and their trends. The general audience for the Wal-Mart company can be very general
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Competing with Wal-Mart The discounting giant‚ Wal-Mart‚ ranks high in worldwide retail sales which often makes it difficult for small retailers to compete. Wal-Mart’s everyday low prices‚ efficient IT infrastructure‚ and distribution efficiencies give the retail giant an edge over other retailers. However‚ other businesses can still be successful with the proper strategies. As a smaller retailer of bicycles and bicycle repairs‚ Atlanta Cycling‚ can have leg up on Wal-Mart by offering specialty
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The “Wal-Mart Effect” is the result when one business in a sense monopolizes the market forcing smaller businesses out of business or a decline in sales. The “Cybernetic Wal Mart Effect” is the effect that online shopping can do to the economy whether it is local or global. The consumer will prefer to buy their goods online as opposed to local shops and stores and as a result taking away potential revenue from its respective economy. “Cybernetic” means the purchase of goods via the Internet.
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International Sales 27 Competition within United States 30 Walmart Stock compared to Target Corp.‚ Costco & Kroger over the last 5 years 31 Walmart – Global competition 33 Global Presence of Walmart Vs its Competitors 34 Product-Offering of Walmart Vs. Its global competitors 35 COMPANY DESCRIPTION 36 Financial 36 Sales: 39 Operating Income: 40 Return on Equity (ROE): 41 Earnings per share: 42 Key Financial Highlights of Walmart from
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Wal-Mart: An Epic Idea “Save Money‚ Live Better.” A greeter welcomes you into the phenomenal discount store we Americans call Wal-Mart. A one stop shop for just about anything and everything you need‚ Wal-Mart is a major investment to America: 1) Wal-Mart is one of Americas most leading discount stores 2) Wal-Mart employs many people 3) Wal-Mart sells its products for a lower price‚ making it more favorable to consumers. In 1962‚ the first Wal-Mart was founded in Rogers‚ Arkansas. Its growth and
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Derek Moore 9/13/12 GEB3356‚ Omanwa Minicase: “The globalization of Walmart” As the world’s largest retail store in the world‚ Walmart wants to be in every market that they can be prosperous in. They know they rule the United States market‚ so why not try to expand overseas and dominate those markets as well. Now that they have reached limits on expansion here in the U.S.‚ the next step was to test the water in other nations. As they began to go international‚ there were many critics saying they
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SEARS VS. WAL-MART Table Content Background Analysis------------------------------------------------ 3 Financial Ratio analysis--------------------------------------------- 4 Weighted Average Cost of Capital (WACC)--------------------- 12 Working Capital Management--------------------------------------20 Dividend Policy and Tax Treatment------------------------------- 23 Conclusion------------------------------------------------------------24 Background Analysis Wal-Mart Wal-Mart Stores
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In this case the ethical dilemma that face Wal-Mart is in fact the managers and owners of Wal-Mart are not responsible about their workers and employees in the company. They don’t care about taking the views of its worker whether the new technologies and the new developed method they apply are good and suitable for them or not. The only thing that they consider and take care of is profit and increasing the income and revenues. Although‚ taking the views of employees and make them happy and pleased
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