Based on its understanding of customer‚ a company develops its marketing mix. Marketing creation of customer interest and retention of customers if this can be done at a profit. H&M spends a hefty 4 percent of revenue on marketing as valuable investment. At current sale level‚ the chain is the largest apparel retailer in Europe. H&M is not just a store chain; it is a money-making machine. The marketing orientation vs production orientation Marketing orientation companies focus on customer needs
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Three main strategic goals for H&M for the next five years would be linked with profitability‚ competition and technological leadership. H&M has reported a rise in sales and profits and sales for the three months to 31st of August. Net profit for the third quarter of 2009 rose 4.1% to 3.46bn Swedish crowns from 3.33bn crowns last year. Sales‚ excluding sales tax‚ increased by 13% to 23.6bn crowns. So first LTO is to maintain financial stability H&M has achieved. H&M plans to increase sales revenues
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Tangibles (Physical appearance) At the first glance‚ H&M has a simple and clear design. (Appendix A) In the shop‚ different products are classified into different categories and there are clear directional signs which are easy for customers to find out what they need. (Appendix B) Also‚ the price tags are explicit and detailed for customers to understand. (Appendix C) Besides‚ the fitting rooms are located next to the cashiers which bring convenience to customers allowing them to pay right away
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1. About H&M (1) H&M history -H & M Hennes & Mauritz AB comprises five different independent brands – H&M‚ COS‚ Monki‚ Weekday and Cheap Monday. The H&M Group has a total of approximately 2‚700 stores all over the world. -From a single womenswear store in 1947 to a global company offering fashion for the whole family and their home‚ under the brand names of H&M‚ COS‚ Monki‚ Weekday‚ Cheap Monday and H&M Home. -2012 H&M plans to open in Bulgaria‚ Latvia‚ Malaysia‚ and Mexico and via franchise
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Mauritz (H&M) is a fast-fashion global leader in the fashion industry. Hence‚ to have a holistic sustainable development point of view‚ we will examine and address the Marco-environment by looking at PESTEL analysis framework. The competitive forces within the fashion industry will also be revealed throughout the Porter Five Forces Model. PESTEL ANALYSIS Case Evidence Positive (Opportunities) Neutral Negative (Threats) POLITICAL factors: Critical observation faced from the public on H&M’s overseas
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Consider the view that there is a close relationship between law and morality. Examine the debate as to whether the law should reflect moral values‚ and discuss issues‚ which show the continuing importance of that debate. (30marks + 5 for AO3) A definition of law adapted from LB Curzon‚ Dictionary of Law states “ the law is a set of rules which are binding among the people of a community or a state‚ so that they will be imposed upon and enforced among those persons by appropriate sanctions”.
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“Ensuring quality higher education is one of the most important things we can do for future generations‚” (Lewis). This quote by Ron Lewis exemplifies how I feel about furthering education following a high school career. Not only is education important during a high school career‚ but almost essential afterwards. Going to college not only expands the student’s education and knowledge‚ but it gives them insight to what the real world will be like. I believe that every graduating high school student
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Higher Education: Is It worth the Cost Margit Brackin Athens State University Abstract Studies show that students who get a college education attain a larger range of benefits‚ including higher wages. Likewise society derives benefits from the citizens who have access to college education. There is the societal benefit of more taxes being paid in to the government. Also a benefit to society is the fact that there are fewer persons incarcerated that have a college degree. The unequal rates
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Abigail Williams In "The Crucible" the character I dislike the most is Abigail Williams because she is portrayed to have no morals‚ very deceitful‚ and is a liar. Abigail is the kind of person who always wants her way‚ no matter who she hurts. Abigail Williams is a character of no morals. Abigail only did what she thought was best for her and never thought about others. Abigail went to great distances to get John Proctor to be her husband. She had an affair with John. She even accused
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Freedom of Speech With varying opinions and beliefs‚ our society needs to have unlimited freedom to speak about any and everything that concerns us in order to continually improve our society. Those free speech variables would be speech that creates a positive‚ and not negative‚ scenario in both long-terms and short-terms. Dictionary.com defines Freedom of Speech as‚ “the right of people to express their opinions publicly without governmental interference‚ subject to the laws against libel
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