MASS COMMUNICATION & SOCIETY‚ 2000‚ 3(1)‚ 3–37 Uses and Gratifications Theory in the 21st Century Thomas E. Ruggiero Communications Department University of Texas at El Paso Some mass communications scholars have contended that uses and gratifications is not a rigorous social science theory. In this article‚ I argue just the opposite‚ and any attempt to speculate on the future direction of mass communication theory must seriously include the uses and gratifications approach. In this article
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people can access the stories being presented has changed radically‚ especially in the last fifty years. With the technological revolution and resources in the world‚ journalism has become a source of general information with the tendency to lack professionalism and integrity due to the level of ease at which stories of rumors and fallacies can be created and distributed. Through the last ten years‚ journalism has been forced to adapt into the twenty-first century via the Internet and television
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Living now in the 21 century you may see many types of cultures and ethnicities. As for these types of races we have become numb to the feeling of racism. For a particular reason racism has been going on for centuries. Depriving people from what they have and what they look like is a characteristic of racism. As for now racism seems to be becoming bigger and bigger. Due to labeling races and its importance to society today. As there is different ways racism affects people labeling one’s ways or
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The 21st Century Modern Family The 21st Century Modern Family Let us review a global institution. The family is an institution found in every culture of society on earth. Families around the world live‚ love and work in uniquely different ways depending upon their cultural norms. Vissing says that over the life course every person has a family – even if it is a family of one (Vissing‚ 2011). The 21st century American family has been reshaped by the changes in moral family values‚ rising
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By xierber‚ Sep 2011 | 6 Pages (1‚288 Words) | 352 Views | 12345 Report | This is a Premium essay for upgraded members Upgrade to access full essay ‘What is the psychological contract?’ Examine to what extent it is applicable in the 21st century. Name: Lin‚ Lina Linda Tutor’s name:Catherine Tsai Date:11/08/2011 Word count:963. Psychological Contract is an abstract contract that affects both employers and employees‚ a subtle contract without speaking or writing‚ contains
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Teaching Our Kids in a 21st Century Economy Assignment Gist: This text us about the many challenges we face in education today. The author of this text specifies proposed plans in changing this and giving our kids a better 21st century education. Who is the audience? The audience of this text is educational leaders. Ex. (Board of educations‚ Principals‚ Superintendents‚ School and district administration‚ etc.) How do I know this is the audience? The speaker says many things throughout
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Gender Stereotypes in the 21st Century I strongly believe that gender stereotypes still exist in the 21st century‚ but what is a stereotype? A stereotype is a commonly held public belief about specific social groups‚ or types of individuals. There are several reasons as to why gender stereotypes exist today within our society inclusive of the media and literature‚ colour-coding of our gender and because of society’s expectations. Firstly‚ gender stereotypes have been most influenced by the media
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ASSIGNMENT: TERM PAPER ON “characteristics of 21st century HR” INTRODUCTION Parallel with the changes in the global arena‚ the qualification of workforce has been changed. The changes of the qualification required a shift from tradition personnel management to human resource management. With the evolution of human resource it has gained many strategies and has characteristics that help HR mangers to work effectively and efficiently. With the 21st century underway‚ nonprofit‚ government‚ and private
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The Patriot Act and the Homeland Security Act of the 21st Century Monique Watson CRJ422: Criminal Justice Capstone (BLM1408A) Instructor: Professor Tim Benford March 10‚ 2014 The tragedy of September 11 revealed vulnerability to violence by non-state actors within U.S. borders. This was something we never thought would happen again after Pearl Harbor‚ to be attacked on our own land. These terrorist lived among us‚ while plotting to destroy us‚ it lend the question
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The Evolution of the Family in the 21st century by L.S.Q. Marriages decline & divorces incline Where has the traditional family shifted to in the 21st century? Years gone by‚ families had meals together; today‚ meals are eaten on the run and the most important time for dialogue and sharing the day ’s highlights; over dinner‚ is now non-existent‚ because parents have also become part-time students. Not too long ago‚ there was only one television in the home‚ it was an enjoyable experience
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