The Ten “P’s” of Travel‚ Tourism and Hospitality Marketing* * From Best Practices for International Tourism Development for Rural Communities (2002) by David L. Edgell‚ Sr.‚ PHD Marketing… “…. to design a product/service combination that provides real value to targeted customers‚ motivates purchase‚ and fulfills genuine customer needs.” -James Makens et al.‚ Marketing for Hospitality and Tourism‚ 1999 Ten “P’s” 1. Product The tourism product differs from other products due
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Problem Statement The growth and development of tourism in Trinidad from 2002–2007 and its effects on the economy and society. Statement of the Problem Tourism plays a major role in the growth and development of Trinidad. Many initiatives have been put in place to expand the industry. The government of Trinidad is committed to establishing and implementing standards of development and maintenance for the tourism industry. They try to maintain all the tourist attractions such as beaches and museums
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Tourism is travel for recreational‚ leisure‚ or business purposes. The World Tourism Organization defines tourists as people "traveling to and staying in places outside their usual environment for not more than one consecutive year for leisure‚ business and other purposes".[1] Tourism has become a popular global leisure activity. After slowly recovering from the contraction resulting from the late-2000s recession‚ where tourism suffered a strong slowdown from the second half of 2008 through the
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adopted a multi-pronged approach for promotion of tourism‚ which includes new mechanism for speedy implementation of tourism projects‚ development of integrated tourism circuits and rural destinations‚ special capacity building in the unorganized hospitality sector and new marketing strategy. A nation wide campaign‚ for creating awareness about the effects of tourism and preservation of our rich heritage & culture‚ cleanliness and warm hospitality through a process of training and orientation
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Scientific & Engineering Research Volume 4‚ Issue 7‚ July 2013 ISSN 2229-5518 1 TQM-Based Self-Assessment Tool for Hospitality Industry. Walid Youssef Montasser - Prof Dr. Abd Alhakim Al Manhawy – Prof Dr. Essam Alanany Abstract: In the hospitality industry‚ quality is of extreme importance but so far the focus of many institutions working in the field of hospitality have only been on training front line staff to ensure guest satisfaction. When a customer stays at a hotel‚ his perception
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Assessing Workplace Violence Risk Factors in the Hospitality Industry In “What’s Growing in the Corporate Culture”‚ Mattman (2001) discussed the steps a company needs to take in order to set up an effective workplace violence prevention program. This process involves classifying various risk factors‚ reviewing the existing policies in place‚ and establishing a way to collect pertinent‚ unbiased data. In this paper‚ I will summarize Mattman’s key points and gear the discussion more directly towards
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Executive Summary Purpose – The purpose of this report is to find out what couse high staff turnover in hospitality industry. And try to solute those problem. Methodology – The reason of high staff turnover rate divide by three major types‚ which are individual factors‚ enterprise factors and industry factors. After explain three types of factors‚ this report will show some method to solute each problem. Findings – Company should do something to remain their staff to decrease the damage from
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Capture the point of the study unit briefly in your own words. Begin the paper with a short summary of the study unit‚ about its objectives and contents and your personal goals when attending the study unit. What makes it interesting and relevant to tourism business and for my future expertise? Identify and present at least 1-3 new things you have learned during the study unit. Weigh their value for your work possibilities and your future studies (e.g. your Thesis). Identify and present 1-3 expertise
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Source: Hospitality - Your Keys to Success. Lanny Hass‚ Rob Hawk. NC Cooperative Extension. Hospitality: The Guest Pays the Bills The landowner who offers his property for use by those who pay a fee is in the “hospitality” business. It is important that the customer receive the attention and service that will keep him or her coming back as well as telling others about the business. Customer service problems can be generally prevented or solved by attention to 4 areas: 1. 2. 3. 4. Providing
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Medical Tourism / Global Medicine Business In Egypt Dr. Samir Arafeh – www.ieSEAM.com - Tel: 310.909-8698 (USA) - E-Mail: SamA@ieSEAM.com Medical Tourism – An Emerging International Business “In 2005‚ an estimated 500‚000 Americans journeyed overseas for medical care. Medical tourism is now a world-wide‚ multibillion dollar phenomenon that is expected to surge in the coming years.” Source: American Medical Association – June 2007. In 2006‚ the medical tourism industry grossed about $60
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