IndiGo Airlines – A Case study in International Business Strategy The right thing to do is also the smart thing to do The success of Indigo is a mix of a clear brand promise of "on time" and supported with slick branding and signage‚ smart technology support and a passionate and young work force who multi-task. About Indigo IndiGo is India’s largest airline with a market share of 29.5 per cent as of June‚2013 as well as the country’s largest low fare carrier. IndiGo is the fastest growing
Premium Airline Low-cost carrier
Executive Summary Porter Airlines‚ a short-haul commercial airliner established in 2002‚ have enjoyed significant and steady growth since inception. The concern now is to devise a solution that will allow Porter to continue its controlled expansion strategy‚ as it has been so successful and integral to the growth of the company over the past several years. Situation Analysis Porter Airlines operates in a fiercely competitive airline industry‚ where competitors compete based on price‚ service‚ and
Premium Airline Avianca Airport
information as necessarily. With the help of Information Technology‚ old process of paper works are lessen‚ errors could be easily identified‚ workload will be lessen‚ most specially‚ it is not time consuming. In this compilation‚ this Hotel Reservation System helps the process of checking-in or out tenants at a given time of the day. With the ease of work and easy tracing for rooms’ availability‚ cost‚ location within the hotel‚ in addition the days of accommodation and of course‚ the billing
Premium The Table Error Transaction processing
CASE 3: STRATEGIC CHOICES AT THE SINGAPORE AIRLINES GROUP Strategic Management and strategic Competitiveness Productivity Enhancement 1) Deployment of Technology 2) Total Involvement 3) Incentives The External Environment A) General Environment 1) Demographic • Malaysian Airlines (regional competitor)‚ which is geographically closed to Singapore‚ were imitating SIA’s strategy (threats) 2) Economic • Global financial crisis – reduced demand
Premium Airline Singapore Airlines Malaysia Airlines
Michele Lynn October 12‚ 2008 Marketing – Resnik Case Study: Southwest Airlines Air travel has its ups and down‚ as does basically any type of travel. However‚ Southwest Airlines has always been my favorite airline to fly. As a young single who loved traveling‚ I found their fares and schedules to be the most convenient for my taste. I always appreciated the staff’s sense of humor‚ and it really never bothered me where I sat‚ so I didn’t mind the “A‚ B‚ C” boarding groups as opposed to
Premium Marketing Airline Southwest Airlines
has been given in the textbook (Exhibit 6.3-The Value Chain)‚ below is a value chain of Turkish Airlines. Primary Activities: * Operations: Turkish Airlines operates schedule services to over 200 international and 50 destinations‚ serving total of 265 airports in Europe‚ Asia‚ Americas and Africa. * Marketing and Sales: After getting award of best airlines company in Europe‚ the Turkish Airlines has been focused on to have sponsorship with biggest soccer teams which are Barcelona FC and Manchester
Premium FC Barcelona Marketing Human resource management
(CRM) in Airline Industry: Today’s global marketplace‚ airlines are countered with unstable and highly competitive business environment. Most airline companies perceive that it is increasingly important to react quickly and effectively to changing demand patterns of the customers. The challenge is maintaining profits in the face of forceful competition. The opportunities are in managing customer relationships to earn customer profitability that can contribute to the firm profits. If airlines do not
Premium Customer relationship management Customer service Marketing
to him/her. This particular project deals with the problems on managing a hostel and avoids those problems which arise when carried manually. The drawbacks of the existing system will be identified and this leads to designing of an Online Hostel Reservation System that will be compatible to the existing system and will be more users friendly and will overcome the drawbacks of the existing system. The advantage of a proposed system is that: · Less human error occurred · Strength and strain of manual
Premium Design Data flow diagram Software testing
This case is just a description of the situation without any details on possible questions or further actions. Southwest Airlines (A) Stanford Graduate School of Business Case Study HR-1A (1995) A Summary This case is about Ann Rhoades‚ vice president of people for Southwest Airlines (LUV). She is preparing for a meeting with the top executives of the airlines to discuss the airline’s competitive position in the light of United’s and Continental’s recent engagement in the low fare market
Premium Airline Southwest Airlines Continental Airlines
strategic business plan of American Airlines‚ and how they are responding to changes in the marketplace to compete in the modern era. We will also analyze the advantages of rebranding efforts‚ the effectiveness of existing practices of the airline and how the airline may operate post merger with US Airways. By some measurements‚ the merger between American Airlines and US Airways will create the largest company in the world‚ thus positioning American Airlines to potentially become the most influential
Premium US Airways Airline Delta Air Lines